The Realtime Report

JANUARY 28, 2017

Making Social Media An ROI Positive Channel For B2B Businesses By Jingcong Zhao. Billion spent on social media marketing in the U.S. alone last year , it’s clear that social media is being cemented as a marketing function in most B2B organizations. Yet, 61% of marketers claim measuring ROI is a top challenge.

B2B 91

B2B ROI Social Media Hashtag 91

Oktopost

SEPTEMBER 21, 2023

The B2B sales process has changed, and digitalization has rendered traditional in-person sales methods (such as door-to-door and cold calling) outdated. This digital shift has welcomed a new era in sales: social selling. However, since social selling is a relatively new concept, few sales teams manage to get it right.

Examples 62

Examples B2B ROI Analytics 62

Webbiquity SMM

MAY 9, 2023

These tools not only help in measuring brand awareness but also enable you to track metrics from multiple social networks, all in one place. Among other functions, these tools collect data from different social accounts and create custom reports that you can export and share with colleagues and stakeholders.

Social Media 267

Social Media Tips Marketing HootSuite 267

Oktopost

NOVEMBER 18, 2020

For sales leaders it’s crucial to understand the top challenges blocking the sales team from booking meetings, driving revenue, and hitting quota. Knowing the obstacles will help sales leaders plan in advance and find solutions to resolve the top challenges that their sales teams will be facing in 2021. The New “Buying Process”. “No

Engagement 89

Engagement Social Media B2B Team 89

Social Media Strategies Summit

JUNE 8, 2023

It’s still the most-used social network in the US, with 73% of American consumers visiting the site regularly… Source: Statista It’s also the platform 65% of marketers plan to use most in 2023. But they were interested to discover if they could use the social network to increase purchases via physical retail stores.

Brands 130

Brands Facebook Influencer Campaign 130

Sprout Social

JANUARY 3, 2022

This internal document is used by marketing, sales and product teams to ensure their messages and activities are tailored to the people they want to reach. Most brands develop many personas to stand in for the various people who participate in the buying cycle for their particular product or service. Evaluate your existing audience.

Data 140

Data Social Media Sentiment Team 140

Oktopost

NOVEMBER 16, 2023

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. But when it comes to social data, it’s not about how much data you have but rather how you leverage it. It’s not just about networking anymore.

Analysis 69

Analysis Data Sentiment Metrics 69

Ignite Social Media

JULY 10, 2020

A meeting that same day between Mark Zuckerberg and his team, with key civil rights organizations did not go particularly well. However, if you temporarily redirect from Facebook and Instagram to charities that matter to you and your team, your brand could help fund important projects during this time of change.

Brands 176

Brands Facebook LinkedIn Influencer 176

Oktopost

DECEMBER 13, 2020

It’s no secret that VP Sales is responsible for: Leading their sales team to meet and exceed sales goals. However there is another key responsibility a VP Sales should stay on top of that is often forgotten; Bridging the gap between sales and marketing, and communicating the need for using social engagement insight in the sales process.

Engagement 87

Engagement Social Media B2B Team 87

Sprout Social

FEBRUARY 4, 2020

However, that doesn’t mean that influencer strategies are totally off the table for B2B companies or other brands that might be looking for a more formal approach. With over 600 million members and 300 million active users, LinkedIn is the largest professional networking site in the world. Enter LinkedIn influencers. Several reasons.

LinkedIn 107

LinkedIn Influencer Brands Marketing 107

Webbiquity SMM

MARCH 13, 2019

They’ve adapted to using online social networks (namely LinkedIn) to identify passive candidates in the last few years and it’s serving them well. But, at the end of the day, they need to generate “leads” that get fed into some kind of offline sales process—just like most b2b [and many b2c] companies do.

Engineering 137

Engineering Social Media Hubspot Marketing 137

Sprout Social

SEPTEMBER 30, 2022

We’ll also explore 10 tips and tactics you can use to execute social selling like an expert. What is social selling? Social selling is a lead generation strategy designed to help salespeople interact with prospects through social networks. Social networks are one of the main places where information is exchanged.

Tips 133

Tips Authentication LinkedIn Groups 133

Sprout Social

OCTOBER 25, 2022

After all, you need to be able to recognize a brand to trust and buy from it. The social team at Triple Whale took notice of the trend and made it work for their brand. You never know who could be the best fit for your dream team. We're talking to you too, B2B brands. It is the bedrock of your sales funnel.

Strategy 131

Strategy Brands Hubspot Survey 131

Pam Moore

JUNE 2, 2017

From strategy, goal setting, conversion optimization, community building, business and personal branding, content marketing, social advertising to live video we have you covered. Of course we also help you master every top social network such as Facebook, LinkedIn, Twitter, Instagram and more!

Training 167

Training Communities Social Media Real Estate 167

Pam Moore

NOVEMBER 23, 2020

Some of the best ideas never make it to market simply because the person behind the idea doesn't know how to get the buy-in, obtain the budget, needed support to make it a reality. Remember, an idea is only an idea if you don't have the funding, energy or needed support to ever execute it. Do any or all of these problems sound familiar?

Training 78

Training Marketing Consultant Template 78

Pam Moore

NOVEMBER 23, 2020

Some of the best ideas never make it to market simply because the person behind the idea doesn't know how to get the buy-in, obtain the budget, needed support to make it a reality. You struggle with getting budget approved to implement your digital strategies and social media plan. Do any or all of these problems sound familiar?

Training 78

Training Marketing Consultant Template 78

Pam Moore

DECEMBER 21, 2020

When is the last time you thought about WHY you are investing in social media? Why are you and your team executing your digital marketing plans? You need to pick goals and objectives where your digital and social media tactics can have measurable impact. Who is it benefiting? Click the icon below to listen.

Social Media 78

Social Media Template Templates Marketing 78

Pam Moore

DECEMBER 21, 2020

When is the last time you thought about WHY you are investing in social media? Why are you and your team executing your digital marketing plans? You need to pick goals and objectives where your digital and social media tactics can have measurable impact. Who is it benefiting? Click the icon below to listen.

Social Media 78

Social Media Template Templates Marketing 78

Pam Moore

DECEMBER 21, 2020

When is the last time you thought about WHY you are investing in social media? Why are you and your team executing your digital marketing plans? You need to pick goals and objectives where your digital and social media tactics can have measurable impact. The #1 thing you must have before posting even 1 social network update.

Social Media 78

Social Media Template Templates Marketing 78

Pam Moore

SEPTEMBER 18, 2017

There seems to be a lot of buzz and excitement about your content, yet nobody is buying. Marketers and business owners responsible for the success of their social media, marketing and content efforts need to step up and own the results. Need us to help train your team? It is not generating new leads. It is not driving sales.

Content 162

Content Training How To ROI 162

Hootsuite

JULY 4, 2022

Think about the content that works best on TikTok, then consider whether it’s something you and your team can deliver. Does TikTok and the opportunities it provides align with my social media goals? Your goals are the heart of your social media strategy and your social network choices need to be in service of them.

Questions 104

Questions Banking Insurance HootSuite 104

Pam Moore

FEBRUARY 24, 2018

WHY should your audience care that you are on Facebook or any other social network? Are they people who want to engage with your brand on Facebook or any other social network? I didn’t need to buy into the fake Instagram followers, fake comments or engagement. Need us to help train your team?

Feed 167

Feed Feedly Metrics News 167

Pam Moore

SEPTEMBER 19, 2017

Is the time you invest researching your audience, learning the social networks and pounding out mounds of content fruitful? The top 5 things you MUST know about your ideal customer so that you can create content that engages them to take action to BUY! Need us to help train your team?

Content 164

Content Training ROI Compete 164

Hootsuite

DECEMBER 12, 2023

Whether you’re B2B or B2C, your customers want to engage with humans on social media. 56% of customers want more relatable, personable content from brands on social, but 48% of brands are still posting self-promotional content multiple times a week. Easy: be active on social media. Simply: we trust them more.

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Koka Sexton

JANUARY 14, 2013

As a geek, I welcomed the idea that I could find a way to blend tech into my sales efforts and the first and easiest way was to leverage social media. Social networks open up an entirely new game for you to play and it’s a very profitable one. If I ever ran a sales team that would be the directive. ” Peter F.

B2B 92

B2B Social CRM LinkedIn Class 92

Buffer Social

JULY 23, 2019

Today, you see influencer marketing as a core strategy of direct-to-consumer brands, of e-commerce shops — even B2B companies are getting into the game. In fact, studies show that 70% of millennial consumers are influenced by the recommendations of their peers in buying decisions. How to say hello to us. Thanks for listening!

Influencer 75

Influencer Strategy Marketing Survey 75

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. By sharing company-related content to their personal social media profiles, employees amplify a company’s message. It can take months for a B2B marketing team to build up a company’s presence and credibility online. Why Employee Advocacy Matters for B2B. Social Selling.

B2B 144

B2B Survey ROI Metrics 144

Sprout Social

JANUARY 20, 2021

B2B buyers have a lot to consider on their path to purchase, and that path is not linear or simple. In fact, 77% of B2B buyers say their latest purchase was very complex or difficult. This is why B2B market research is critical. Market research helps companies to: Understand and build B2B buyer personas.

B2B 113

B2B Research Sentiment Marketing 113

Sprout Social

SEPTEMBER 28, 2016

Whether we’re on a PR team at a Fortune 500 company or manage media buying for a small business, there’s always a new tool or best practice we can implement to better communicate and measure our content. Creating awesome social content costs money. It requires a strategist and team, not an unpaid intern.

Social Media 40

Social Media Metrics B2B Team 40

Oktopost

NOVEMBER 12, 2020

It’s safe to say that 2020 has become the year of data-driven marketing with 83% of B2B marketers focusing more on data analytics this year. 89% of B2B marketers agreed that data quality is becoming increasingly critical for marketing and sales success. 5 Ways data analysis boosts B2B ROI. Social media analytics.

Analysis 136

Analysis B2B Data Tools 136

Ignite Social Media

NOVEMBER 23, 2020

In an effort to help brand marketers gear up for the final push of 2020, our team at Ignite Social Media has prepared the following breakdown of the social media ad buying space, tips for the upcoming holidays, and answers to top questions marketers have about the social media buying landscape.

Advertising 187

Advertising Social Media Tips B2B 187

Pam Moore

DECEMBER 7, 2017

Smart marketers and leading brands both big and small know that content is at the core of every social conversation with prospects, current customers, online community members and more. It is content that delivers value, context and inspires the reader, viewer or listener to open, click, read, listen, share and even buy from you.

Template 167

Template Templates Trends Content 167

Sprout Social

JULY 20, 2016

Unlike social networks such as Facebook, Twitter or Instagram where users sign up for a variety of purposes, a majority of LinkedIn users are there for business. Most people sign up for LinkedIn for one of three reasons: Networking. Generally speaking, social media is not the place to hard sell your products and services.

LinkedIn 40

LinkedIn Groups Groups B2B 40

Convince & Convert

MARCH 29, 2012

Read on for insights from Chris, and Eric’s Social Media Stat of the Week (this week: social media as a B2B lead generator!). Eric: We’re called Argyle Social in large part because the Carolina Tarheel basketball team has argyle trim on their uniforms. You have to be your own middleware in social media.

B2B 120

B2B Software Social Media Survey 120

Convince & Convert

MARCH 29, 2012

Read on for insights from Chris, and Eric’s Social Media Stat of the Week (this week: social media as a B2B lead generator!). Eric: We’re called Argyle Social in large part because the Carolina Tarheel basketball team has argyle trim on their uniforms. You have to be your own middleware in social media.

B2B 120

B2B Software Social Media Survey 120

Pam Moore

OCTOBER 16, 2019

Need help driving your team and better operationalizing your digital and social marketing programs? We can help you quickly help you streamline your marketing programs and obtain the needed support, buy-in and earn the budgets you need to succeed. How to Subscribe to Social Zoom Factor Podcast . SoundCloud.

Social Media 60

Social Media Consultant How To Training 60

Hootsuite

DECEMBER 1, 2022

Bonus: Download a free guide that shows the 11 tactics Hootsuite’s social media team used to grow their LinkedIn audience from 0 to 278,000 followers. But on LinkedIn, business networking is the name of the game. LinkedIn is well known as the social network of choice for B2B marketers.

LinkedIn 139

LinkedIn Strategy Tips HootSuite 139