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6 Frequently Committed Content Marketing Mistakes That You Need to Be Aware Of

Waxing UnLyrical

When it comes to B2B content marketing, you need to focus more on expertise and for directly targeting end-users to create informed content that helps users to make decisions. Not Curating Content Frequently. This is why curating your content is so essential for engaging an audience and driving output. Blogs and articles.

Content 187
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The 10 Best Social Media Roundup Blogs of 2016

agora pulse

With a gazillion social media marketing blogs out there, you could easily spend hours a day reading best practices posts — and getting a crazy headache in the process. The weekly blog roundup over at Optimize Marketing is your go-to blog for all things social media. The Best Social Media Roundup Posts of the Year.

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30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014)

Webbiquity SMM

Content marketing has become ubiquitous, with 93% of B2B marketers now using it. 93% of B2B marketers are using content marketing—but only 44% have a documented content strategy. ( B2B Marketing Insider ). 87% of B2B buyers say content has an impact on vendor selection; more than a quarter (27%) say it has a “major impact.”

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7 Bright Ideas for Promoting Your B2B Content Marketing on Pinterest

Writtent Blog

With 25 million members and growing , Pinterest has grown from a niche curation platform to a formidable presence among major social media networks. However, is the network a viable tool to promote content in the B2B realm? Your Pinterest presence will be less boring and more appealing if you don’t just promote content from your blog.

B2B 95
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Creating a Killer Employee Advocacy Program in 2024: Trends and Best Practices

Oktopost

Last year, the return of office culture, recession fears, and AI’s rise transformed B2B marketing. However if you’re like most B2B organizations, it is likely that your most fruitful network will be LinkedIn. Are you ready to make 2024 the most successful year for your employee advocacy program? Follow the 6-3-1 rule.

Trends 69
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LinkedIn Marketing Guide – How to grow your business using LinkedIn

Keyhole.co

While 80% of B2B leads come from LinkedIn, 96% of B2B marketers use LinkedIn to distribute content. When used correctly, LinkedIn can be an effective marketing channel for B2B and B2C companies. Whether you are a small business, working in B2B or B2C, it is the right time to perfect your LinkedIn marketing strategy.

LinkedIn 130
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How to Build Thought Leadership Using Social Media Without Bragging About Yourself 24/7

Pam Moore

This is important for both B2B and B2C businesses but incredibly important in B2B due to the longer and more complicated buying processes. How to build thought leadership by sharing and curating 3rd party content with your audience. How to create signature content pieces you can use to create massive amounts of ongoing content.