Writtent Blog

APRIL 2, 2014

I’ve curated a list of resources that I can recommend without hesitation to anyone. The Grande Guide to B2B Content Marketing. 11 Examples of B2B Content Marketing. The Ultimate Webinar Checklist. Running your first webinar? This fact has created an interesting playing field for content-minded professionals.

Resources 99

Resources Content Case Study eBook 99

Sprout Social

FEBRUARY 22, 2021

Creating captivating B2B social media post ideas can be… challenging. If you’re in B2B social, you know it has a bit of a reputation of being kind of dull. One survey even found 48% of B2B customers say the ads they receive are boring and lack the creativity found in B2C marketing. Curate third-party thought leadership.

B2B 136

B2B Social Media Hashtag Press Release 136

Writtent Blog

APRIL 10, 2013

billion dollars in 2013 , 64% of B2B marketers struggle to produce enough blog articles, eBooks, social media posts, and video to meet consumers’ demand. You might not have to look very far for the perfect content to curate for your social media channels. Promote Webinars. Promote Your Employees’ Work. Ask Your Colleagues.

Screencast 90

Screencast Content eBook Film 90

Writtent Blog

APRIL 10, 2013

billion dollars in 2013 , 64% of B2B marketers struggle to produce enough blog articles, eBooks, social media posts, and video to meet consumers’ demand. You might not have to look very far for the perfect content to curate for your social media channels. Promote Webinars. Promote Your Employees’ Work. Ask Your Colleagues.

Screencast 87

Screencast Content eBook Film 87

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. It can take months for a B2B marketing team to build up a company’s presence and credibility online. Why Employee Advocacy Matters for B2B. The bottom line is that more and more B2B buyers distrust brands and their distrust is growing stronger every day. Table of Contents.

B2B 145

B2B Survey ROI Sentiment 145

agora pulse

DECEMBER 23, 2019

But this trust carries a very high price tag as Amazon continues to gobble up both the B2C and B2B business ecosystem in 2020 and beyond. But curation is also key. Unlike many of its social media peers, Amazon has a diversified, profitable business model. I think if some of the social platforms (LinkedIn!)

Social Media 92

Social Media LinkedIn YouTube Platform 92

Convince & Convert

JUNE 2, 2010

The killer app isn’t information, it’s curation. In addition to their desire to be the hub of the Web, and create the greatest analytics-driven advertising platform imaginable, Facebook wants to enable our relationships to curate the world for us. to get a glimpse of the potential for friend-curated information.

Social Media 133

Social Media Strategy Curation Privacy 133

Convince & Convert

FEBRUARY 12, 2012

BlissPR is all B2B, and heavily blog-focused. White Horse does more chunky content like white papers and Webinars. Twitter is perhaps the best option, as agencies can do some valuable content curation there if they resist the temptation to make all posts inwardly focused. Bailey Gardiner is mostly blog-oriented too.

Content 129

Content Marketing Cost Metrics 129

Buffer Social

NOVEMBER 30, 2016

Identifying influencers and content curation possibilities. PPC for lead generation and B2B. You can also access a number of webinars and white papers to enhance your digital marketing expertise, and best of all, everything’s mobile-friendly so you can learn on the go, whenever you have time! Offered by: Coursera.

Class 40

Class Skills Social Media Marketing 40

Webbiquity SMM

JANUARY 3, 2012

Social media, content aggregation and curation , user-generated content and other developments have dramatically changed the B2B buying cycle over the past few years. How can B2B organizations, marketers and sales professionals adjust to, and thrive in, this new environment? B2B Marketing Trends, Tips and Strategies.

B2B 190

B2B Strategy Marketing Buy 190

Convince & Convert

JULY 27, 2010

[link] Laura Click Are You Growing Enough Voices – a great post about utilizing guest bloggers from @jaybaer: [link] [link] Ian Greenleigh Jay- Inviting, commissioning and curating content that expands the relevance of your blog to its readers is the part of engagement that's not talked about enough, IMO. All rights reserved.

Social CRM 117

Social CRM Consultant Blogger MySpace 117

Convince & Convert

JUNE 29, 2010

More people sharing the stuff that they make (3 billion photos per month uploaded to Facebook)&# Jay- How does this play into our supposed need for curation? More people making stuff (100 million bloggers can’t be wrong) 2. link] jaybaer No question. The more stuff gets made, the more we need people to sort wheat from chafe.

RSS 118

RSS Collaboration Social CRM Consultant 118

Sprout Social

JANUARY 30, 2020

Notable for companies in the SaaS B2B marketing space, Gartner recently observed that the average buyer is more overwhelmed with information than ever before. New content (webinars, blog posts). Webinars are all the rage right now for a reason. Checklists, webinars and case studies are prime content for social ads, for example.

Strategy 98

Strategy Marketing Case Study How To 98

Oktopost

JUNE 13, 2022

For good reason – according to the State of B2B Marketing report we performed in late 2021, we found that nearly half of CMOs said employee advocacy was their best-performing social initiative. Industry content: curated content that involved our industry, B2B marketing, and social media news.

Conversation 152

Conversation Education B2B Curation 152

Keyhole.co

JANUARY 4, 2022

While 80% of B2B leads come from LinkedIn, 96% of B2B marketers use LinkedIn to distribute content. When used correctly, LinkedIn can be an effective marketing channel for B2B and B2C companies. Whether you are a small business, working in B2B or B2C, it is the right time to perfect your LinkedIn marketing strategy.

LinkedIn 130

LinkedIn How To Marketing Newsletter 130

Oktopost

FEBRUARY 15, 2024

Content is king, but B2B buyers are all drowning in more content than they can ever consume. 94% of marketers report that curated, personalized content increases sales. For example, B2B trends in social media are constantly changing. If you want to get your audience’s attention effectively, it’s quality over quantity.

Content 62

Content B2B Case Study Price 62

Waxing UnLyrical

DECEMBER 16, 2010

Mark as read Approve comment Ah, youre flattering me, Justin. :) Yes, I think all businesses are relationship businesses, which is one of the reason I feel a little at odds when people say theres a huge difference between B2B and B2C. As someone said the other day, all business is B2E, i.e. to "everyone," especially in this age of social.

Social Media 224

Social Media Class Creative Commons Flickr 224

Oktopost

AUGUST 9, 2020

B2B marketers harness this power by asking employees to promote their organization on social media. It gives you a unique opportunity to access and share context-relevant social content that’s curated and approved by your marketing team. As you see, employee advocacy is not a tough sell for many roles across any B2B organization.

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Hashtag B2B Policies Authentication 132

Convince & Convert

JULY 20, 2010

[link] Javier Barrio RT @tcreativo: Cinco pasos para ganar fans con una estrategia de contenido [link] En #SMM el contenido es el rey [link] koldo garcia RT @simdalom: Genial! August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Social Media 139

Social Media Strategy Consultant Blogger 139

Webbiquity SMM

DECEMBER 17, 2013

Tom Edwards recommends ways to use Flipboard, an application that “visualizes your social feeds such as Facebook & Twitter as well as providing access to curated topical magazines all while allowing the user flexibility in how they consume their content of choice.”

Tips 203

Tips Flipboard Content Screencast 203

Convince & Convert

NOVEMBER 28, 2010

And because creating or curating content is important for all companies, it’s a book that I hope will find a broad and enthusiastic audience. Even a cursory browse of the Web will underscore that finding, as inane Web pages, videos, and Webinars are omnipresent like gypsies with a “like&# button. The Arkayne Blog).

Content 117

Content Marketing B2B Case Study 117

Sprout Social

OCTOBER 21, 2019

However, industries like software and tech have seen a lot of success with Twitter because they can curate content and pull users into their site. Here’s a brief breakdown of what type of content works best on the major social networks: Curation: If you plan on curating content and sharing a lot of links, consider Twitter and Facebook.

Social Media 96

Social Media Brands Social Networking Curation 96

Convince & Convert

JANUARY 11, 2017

Barry: I read a post on your blog about tracking social media KPIs where you wrote, “One of the reasons some B2B marketers are resistant to using social media is the difficulty in measuring social media ROI.”. When we look at marketing—and I’m focusing on the B2B side—almost every activity is easy to measure. Daniel: Yeah.

Social Media 60

Social Media ROI B2B Metrics 60

Convince & Convert

MARCH 18, 2016

If you want to optimize different parts of your content empire for specific calls to action, so in this one we want to collect emails, in this one we want to download a video, in this one we want people to sign up for a webinar, what have you, you can absolutely do that with Uberflip very easily as well. Here are all our webinars.

Marketing 60

Marketing Content eBook Joomla 60

Webbiquity SMM

APRIL 27, 2021

Social media and influencer marketing have each significantly impacted the work of B2B marketers. But the two combined have changed B2B marketing in profound, evolving, and still not completely understood ways. B2B marketers started to realize they needed to produce content people actually wanted to read.

B2B 318

B2B Influencer Social Media BuzzStream 318

Writtent Blog

MAY 21, 2013

Curate a list of the blogs, social media users, and publications that are defining thought in your niche, so your content creators can keep up on trends. The average B2B marketer today is using 12 different content marketing tactics. Yes, but it’s much more challenging. Optimal Length. How long should blog articles be? Numbered Lists.

Content 96

Content Tools Marketing Hubspot 96

Writtent Blog

MAY 29, 2013

90% of consumers find branded content useful, and 80% of B2B decision makers prefer to access information through articles. Your blogs, eBooks, webinars, and social media strategy need to be intelligent and relevant enough to charm your buyer personas and major search engines. You’re not Curating. You Don’t Have a Voice.

Strategy 87

Strategy Content Marketing eBook 87

Convince & Convert

MAY 19, 2010

I've been posting questions to LinkedIn Answers like crazy, curating the answers I receive, and then informing those that provided the best answers that they've been included in a recent post on our blog (they agree to this first; there is a disclaimer in the question). Are you familiar with the concept of Ego Capital?

Social Media 137

Social Media Strategy Consultant Social CRM 137

Webbiquity SMM

JANUARY 5, 2016

The New B2B Buyer And The Collaborative Economy by Tony Zambito. Understanding the new B2B Buyer in the Collaborative Economy can be difference between longevity and struggle. Tony Zambito explains why some traditional B2B marketing tactics no longer works—and what does now. Here are his insights for content marketers.

Content 60

Content B2B Marketing Hubspot 60

Kikolani

NOVEMBER 29, 2010

Her latest posts include Facebook Wants Me to Connect with My Skype Contacts , Leaving Webinars for Business Development , and Writing for Myself First, Others Second on My Blog. Alexa is a social media, web, and ecommerce content curator who strives to cut through the noise while having fun. Follow her @adriarichards on Twitter.

Blogger 168

Blogger SEO Consultant WordPress 168

Waxing UnLyrical

NOVEMBER 8, 2019

When it comes to B2B content marketing, you need to focus more on expertise and for directly targeting end-users to create informed content that helps users to make decisions. Not Curating Content Frequently. This is why curating your content is so essential for engaging an audience and driving output. Blogs and articles.

Content 187

Content Curation Marketing SEO 187

Convince & Convert

FEBRUARY 9, 2010

Between the pre-set bots, and the humanoids who decide to act like 'bots RT anything if the right blog (or blogger) curates it … I unfortunately think the #'s would be huge. How many times would this 'article' be re-tweeted? It has become so easy to share, that 'trust' is THE main component of influencers.

Social Media 119

Social Media Strategy Survey Social CRM 119

Sprout Social

APRIL 8, 2021

But where do you start and what type of content should you create for B2B content marketing? Understand your B2B audience. The first step in setting up your B2B content marketing strategy is knowing who you’re talking to. One important point for a B2B persona is to identify the individual buyer’s job position.

B2B 123

B2B Content Case Study Marketing 123

Writtent Blog

JUNE 19, 2013

With 25 million members and growing , Pinterest has grown from a niche curation platform to a formidable presence among major social media networks. However, is the network a viable tool to promote content in the B2B realm? Sure, but it’s a bit harder. Showcase Engagement. Image Credit: Constant Contact. Create Topical Boards.

B2B 95

B2B Content Curation Hubspot 95

Webbiquity SMM

AUGUST 18, 2012

Wondering which social network is most effective at generating b2b leads? B2b marketers believe social media is critical to organic search success. LinkedIn generates more leads for b2b companies than Facebook, Twitter or blogs. Yet only 47% of b2b marketers say they are actively using LinkedIn vs. 90% on Facebook.

Statistics 204

Statistics Social Media B2B Marketing 204

Convince & Convert

MARCH 16, 2010

I think twitter is more of a heavily curated rss reader/feeder rather than a portal, and I suspect that presenting twitter to new users as more of a friendly way to use rss that as a way to push conversation with strangers would help quite a bit. I mean content should be king, not one-liners on the likes of Twitter. All rights reserved.

Social Media 124

Social Media Strategy Foursquare Social CRM 124

Webbiquity SMM

AUGUST 18, 2012

Wondering which social network is most effective at generating b2b leads? B2b marketers believe social media is critical to organic search success. LinkedIn generates more leads for b2b companies than Facebook, Twitter or blogs. Yet only 47% of b2b marketers say they are actively using LinkedIn vs. 90% on Facebook.

Statistics 198

Statistics Social Media B2B Marketing 198