Social Media Marketing
MARCH 7, 2018
Gone are the days when social media platforms were just a means of socializing and a virtual school reunion. This new avatar of social media is called Social Media Marketing. This way social media has a quantifiable effect on the marketing process.
Direct Marketing Observations
MAY 22, 2012
The beauty of social media isn’t in the online connections. No the beauty of social media is in it’s potential. Recently in the Wall Street Journal, there was an article titled , Why Successful Branding Still Happens Offline. It’s not about the numbers, never has been.
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Convince & Convert
APRIL 13, 2013
It’s happening at McDonald’s, too, despite their major commitment to real-time customer service via social media (listen to the Social Pros interview with their social media head Rick Wion for details). If nothing else, social media and always-on Internet access has made us all passive aggressive.
Convince & Convert
DECEMBER 26, 2013
Image via Wall Street Journal blog. Maybe it’s a sign of the social media times, where we know people by their avatar more so than their street address of phone number. For marketing professionals and those who willingly allow social media to envelop them like a dense fog (guilty), Nearby is a real advance.
Socialized
MAY 19, 2010
Note: It was pointed out to me after I published this that the Wall Street Journal piece was written not by Walt Mossberg, but by Katherine Boehret, and edited by Mossberg. It appeared in a section of the Wall Street Journal online edition titled “The Mossberg Solution,&# and Ms. This has been corrected and I regret the error.
Social Media Strategery
JANUARY 5, 2012
"Even with the sacred printing press, we got erotic novels 150 years before we got scientific journals." I particularly like it because it illustrates the period many organizations find themselves in when trying to integrate social media internally. But media abundance never works that way.
Twist Image
JULY 22, 2016
Why are brands still struggling to demonstrate ROI for social media? Mitch and I share a real passion for writing - and for me, one of the most interesting parts of our conversation involved the role of writing in a digital world that's increasingly dominated by video (not to mention Augmented Reality avatars). journalism.
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