yMarketingMatters

JUNE 4, 2013

As we reach the half way mark for 2013, I wanted to bring you updates on the top marketing trends this year, and what you should be incorporating into your marketing mix to give your marketing a boost. Mobile Marketing should be an integrated part of your marketing mix. SoLoMo Marketing Takes Center Stage.

Trends 277

Trends Smart Phone Marketing Mobile 277

Hootsuite

MAY 15, 2023

How do you keep marketing messages, branding, and customer experience consistent with, quite literally, so many cooks in the kitchen? Fear not, franchisor: Here’s how to plan, execute, analyze, and maintain a successful franchise social media marketing strategy that all your franchisees will get excited about.

Social Media 94

Social Media HootSuite Guidelines Marketing 94

Sprout Social

APRIL 4, 2023

Ephemeral content in social media refers to any kind of content that is visible for a short amount of time, typically for 24 hours. Ephemeral content allows you to engage with your audience on a more human level through more authentic, less produced content. What is ephemeral content?

Strategy 113

Strategy Content How To Marketing 113

Social Media Strategies Summit

SEPTEMBER 9, 2022

So it’s hardly surprising that marketers are waking up to the possibilities of NFTs. Coca-Cola: Align NFTs With Your Wider Marketing. Any time a shiny new toy comes along, marketers often feel they should use it in their campaigns. The adoption of NFTs as a marketing tool is already pretty high. Image source.

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Examples Brands Avatar Authentication 177

Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. To help you out, we’ve put together a list of 14 types of social media every marketer needs to know. Should you focus on photos? What about forums?

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Types Social Media Microblogging Overview 145

Socialmedia.biz

JANUARY 12, 2020

As a dentist, here’s the biggest marketing challenge you have at hand: You’re not going to have the same people visiting more than once or twice in a year unless they require an emergency procedure. Relatable and humorous, so your brand comes across as authentic, and honest. spread a good word about your brand. Just keep at it.

Social Media 113

Social Media Marketing Hashtag Discount 113

Sprout Social

MAY 26, 2022

Between its rapidly growing global user base and its investments in brand features, there are a number of reasons to use TikTok for marketing in 2022. This article will outline how brands can architect successful end-to-end TikTok marketing campaigns (versus one-off experimental videos) to capitalize on this engagement. onlineoptimism.

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Examples Campaign Tips UGC 139

Ignite Social Media

JUNE 14, 2023

Here is how search tactics are making their way into the world of social media marketing and the benefits they bring to the table. What are Search Tactics in social media? Search tactics in social media refer to the strategies and techniques used to increase the visibility and discoverability of content on social platforms.

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Hashtag Social Media Strategy UGC 152

Sprout Social

NOVEMBER 14, 2023

“Authenticity”—there’s no question that it’s one of the biggest social media buzzwords. But don’t be fooled—authentic marketing is only becoming more important. But at the same time, the Index also found that authentic, non-promotional content is the number one thing consumers don’t see enough from brands.

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Authentication Tips Marketing UGC 118

Sprout Social

SEPTEMBER 10, 2020

Chances are you’ve heard that marketers need to create meaningful “experiences” for their customers. Marketers today are laser-focused on metrics (particularly conversions) and growth. That’s exactly why there’s an emerging emphasis on UX for marketers. Why UX for marketers matters so much.

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Tips Sentiment Marketing Real Estate 124

Sprout Social

MAY 24, 2022

Today, social media marketers aren’t solely focused on strategizing content for posts and social feeds. You get a sense that you’re being taken care of—you don’t necessarily get that with chatbots or even customer service calls, “ says Krista Doyle , Global Content Marketing Manager, Twitter.

Social Media 127

Social Media Marketing Social Media Management Issues 127

Sprout Social

APRIL 3, 2024

Through influencer marketing , these digital trendsetters captivate the target audiences brands look to connect with. They also embody what consumers seek most from brands on social media: authenticity, which is ranked as the number one thing consumers want to see from brands in The Sprout Social Index™.

Fashion 93

Fashion Influencer Ensembli Instagram 93

Keyhole.co

MARCH 28, 2023

Influencer marketing is that new kid on the block who has become extremely popular and for all the right reasons. With content marketing as its father and social media marketing as its mother, influencer marketing turns out to be a game-changer. Source Let’s define what this marketing phenomenon means, shall we?

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Influencer Strategy Marketing Collaboration 52

Sprout Social

NOVEMBER 29, 2023

Automation is a close friend of any social media marketing strategy—Instagram included. Instagram automation refers to the use of third-party software to manage your account, carry out tasks and/or interact with users without a human present. However, there still needs to be a human element to your Instagram strategy.

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Instagram Tools Strategy Hashtag 112

Pixlee

AUGUST 2, 2021

Well-researched and authentic content will always get more followers than pitching products. If you want to launch a successful marketing campaign, your podcast needs to provide value to its listeners, standing out from the competition with unique, interesting content. . Podcast Marketing Best Practices. Feature Real Customers.

Brands 98

Brands UGC Authentication Influencer 98

Sprout Social

OCTOBER 16, 2023

What younger consumers want from brands Depending on your company and industry, appealing to younger consumers doesn’t always mean marketing to Gen Z or Gen Alpha. Brand authenticity It’s easy for brands to default to hopping on timely trends and challenges or creating a social-specific brand voice because it aligns with the zeitgeist.

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Brands How To Authentication Collaboration 111

Hootsuite

AUGUST 10, 2022

Influencing as a career has made a significant impact on social marketing, and on the media industry as a whole. These industry leaders are called KOLs, and they’re a valuable part of any modern social media marketing strategy. So, why contact a KOL for a social marketing partnership? What are KOLs? Let us count the ways: 1.

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How To Marketing Collaboration Influencer 108

The Realtime Report

FEBRUARY 27, 2020

Suggested Fix : Suggested fix refers to likely solutions to the problems already identified. Anticipated outcome : Anticipated outcome refers to the expected results after providing solutions to the identified problem. Be Sure To Reference Direct Competitors As Your Used Cases.

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SEO Proposal How To Engineering 213

The Realtime Report

JANUARY 11, 2020

To successfully run a construction business, you have to think deliberately and create a strong marketing plan to promote your business and stand out from your competition. What does your marketing process need that it doesn’t have already? Create a Solid Marketing Plan. Remember to be authentic in your message.

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Construction Tips Real Estate Training 156

Pixlee

MARCH 30, 2022

Thought leaders in marketing and retail took on this topic at Shoptalk, focusing on understanding consumers’ preferences and behaviors, and how they shape product and marketing decisions. Trend #2: The Best Social Videos Are Diverse and Authentic. LinkedIn Post by Jenna Mattoon at Shoptalk.

Trends 75

Trends Retail UGC Authentication 75

Pam Moore

NOVEMBER 14, 2017

While your competition is arguing about which social network is going to win… Instagram, Snapchat or Facebook, I'm going to help you build an audience first marketing strategy and plan to zoom right past the competition. There's a ton of buzz about audience marketing being the NEW BIG shiny thing for 2018. I got ya' covered.

Training 158

Training Marketing Small Business ROI 158

Social Media Strategies Summit

OCTOBER 21, 2021

Admittedly, Danielle Morrill isn’t technically a current CEO –– right now, she’s CTO and co-founder of FirstParty , which does marketing automation for developers. Particularly on Twitter and to a lesser extent on LinkedIn, Morrill speaks at length about the challenges of securing venture capital funding to bring a new tech product to market.

Social Media 211

Social Media Startup LinkedIn Telecommunications 211

Sprout Social

NOVEMBER 11, 2019

For many brands today, marketing to Gen Z might feel like trying to talk to aliens. Figuring out how to make your marketing click with a younger crowd is easier than you think. That’s why we put together this guide on marketing to Gen Z. 10 social strategies for marketing to Gen Z. Marketing trends come and go.

Marketing 87

Marketing How To Authentication Discount 87

Convince & Convert

JULY 27, 2017

Understanding why consumers have adopted this new language so quickly can give your marketing efforts a competitive edge. As a social species, we are better able to grasp the complexities of language when we have a visual reference such as a winky-eyed, tongue-out face to guide us. What Emojis Mean for Marketers.

Tips 122

Tips Marketing Press Release Influencer 122

Sprout Social

MARCH 21, 2024

There’s never been a better time to invest in influencer marketing —especially UK TikTok influencers. The platform, known for its fast-moving trends and authentic content, is often tough for brands to break into. So, how do you turn these insights into strategies for influencer marketing success ?

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Influencer Brands Fashion Review 97

Pixlee

DECEMBER 15, 2021

When examining brands that advertise, social media advertising was seen used by about 83% of marketers and ranked second in success behind SEO marketing. In this article, we’ll take you through the trends to look forward to and be aware of in 2022 to help you ace the social media marketing game. Trends to Watch in 2022.

Social Media 52

Social Media UGC Marketing Influencer 52

Sprout Social

DECEMBER 12, 2022

The quote, delivered by Dr. Ian Malcolm in Steven Speilberg’s 1993 adaptation of Jurassic Park, is in reference to a lab-grown dinosaur’s will to survive. So when the future of social media marketing feels chaotic, remember that ambiguity can also be an opportunity. The future of social media will be all about “authenticity”.

Social Media 97

Social Media Social Media Management Authentication Sentiment 97

Sprout Social

NOVEMBER 1, 2023

Why behind-the-scenes content works According to The 2023 Sprout Social Index™ , the top three things consumers don’t see enough of from brands on social are authentic, non-promotional content, transparency about business practices and values, and information about how products are made/sourced.

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Campaign Content Upcoming Authentication 88

Buffer Social

AUGUST 17, 2023

Now, it’s how people refer to her online. Standing out with a blend of authenticity and strategy Dulma's creator journey began with identifying a specific niche , not because it was lucrative, but because it was authentic to her. Authenticity breeds connection, and connection builds an engaged audience.

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Strategy Authentication Collaboration Newsletter 77

Sprout Social

JUNE 29, 2023

No matter how you slice it, risk-taking has always been a hallmark of strong brand marketing. Lo-fi content looks and feels more authentic and less glossy than traditional branded social content because it usually is. Specifically, more conservative budgets and the inability for marketers to travel and film on-site.

Content 108

Content How To ROI Trends 108

Waxing UnLyrical

APRIL 13, 2016

This is where influencer marketing comes to the rescue. Loosely defined as a marketing strategy involving influencers to impact buyer decisions and boost a brand’s visibility by using their online personality and popularity, influencer marketing has many takers. ” Often, marketers equate influencers with celebrities.

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Influencer Campaign Marketing Fashion 100

Pam Moore

MAY 14, 2017

As the social web gets louder and marketers get more savvy they are looking for ways to better connect with their audiences and communities in memorable, meaningful and rewarding ways. The best marketers know that authentic and emotional branding is the secret sauce to igniting customers to loyal advocates, followers and fans!

Brands 166

Brands Authentication Wikipedia Training 166

Sprout Social

JANUARY 16, 2020

In fact, raising brand awareness is number one among the top social media goals of marketers today. This explains why so many businesses look toward viral marketing as an opportunity to catapult themselves into social media superstardom. Shouldn’t brands be focusing on social media as part of a bigger marketing funnel instead?

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Meme Marketing Hashtag Campaign 104

Keyhole.co

MARCH 26, 2024

Unsurprisingly, the same innovation and universality are also core to LEGO’s marketing strategy. With solid market research , LEGO is never short of entertaining and culturally relevant content for its social media accounts. Read on to learn how LEGO’s marketing strategy works like clockwork. DC movies and LEGO? LEGO Death Star?

Construction 52

Construction Social Media Strategy Collaboration 52

Hootsuite

OCTOBER 30, 2023

Though, to be fair, this post doesn’t specifically reference best practices for Instagram Reels hashtagging.) But for authentic, active accounts, 30 hashtags seems to be most effective for expanding your reach with Instagram Reels. appeared first on Social Media Marketing & Management Dashboard. Source: @creators But!

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Hashtag HootSuite Apple Instagram 108

yMarketingMatters

JUNE 4, 2013

As we reach the half way mark for 2013, I wanted to bring you updates on the top marketing trends this year, and what you should be incorporating into your marketing mix to give your marketing a boost. Mobile Marketing should be an integrated part of your marketing mix. SoLoMo Marketing Takes Center Stage.

Trends 100

Trends Smart Phone Marketing Mobile 100

Oktopost

SEPTEMBER 12, 2023

Cutting through competitive noise is difficult for B2B marketers, making lead generation tricky. Lead generation is proving difficult for 68% of B2B companies, and 61% of marketers pinpoint it as their top challenge. Since B2B buyers primarily research solutions on their own, effective marketing is crucial.

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Data B2B How To Metrics 127