Pam Moore

JUNE 27, 2016

Facebook advertising seems to be one of those things that every marketer is talking about it, but very few actually know how to drive real business results. Our agency, Marketing Nutz works with brands big and small to help them drive a positive ROI with every dollar spent on digital, social media and marketing overall.

Advertising 122

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Keyhole.co

FEBRUARY 9, 2024

billion are active Facebook users. That means more than one-third of the world uses Facebook. As of late 2023, Facebook is the most widely used social media platform in the world. What is Facebook marketing? Facebook marketing creates awareness and promotes a company or individual via the platform. Out of those 8.1

Strategy 52

Strategy Facebook Marketing Groups 52

Social Media Strategies Summit

FEBRUARY 18, 2021

Whether it is Instagram shops or Facebook Marketplace, social commerce will continue to grow in 2021. With features like Instagram shops and Facebook Marketplace, things have become even simpler. Authenticity Will Continue to Be Vital. Take Facebook Messenger, for example. Social Commerce Will Become More Mainstream.

Trends 193

Trends Social Media Authentication Instagram 193

Pam Moore

DECEMBER 19, 2017

Is your Facebook marketing strategy and business Page ready for 2018? billion monthly active users that Facebook proudly supports. residents use Facebook several times a day? On average, users access Facebook eight times per day. The power of Facebook for businesses big and small in 2018 is real. daily and 2.07

Facebook 166

Facebook Marketing Training Template 166

Almost Savvy

SEPTEMBER 5, 2011

I spend way too much time online, most of it on Twitter, Facebook, Google+ or LinkedIn. While there will be always be an ongoing debate about which metrics (number of followers, fans, clicks) are most important when calculating social media ROI (return on investment), I wonder if there is a downside to being a metric-holic.

ROI 100

ROI Metrics Sentiment Social Media 100

Pam Moore

JUNE 4, 2019

How to increase sales, leads and ROI with conversion rate optimization. Social Profit Factor can help you ignite your content and brand architecture to grow your online tribe and business with social networks such as Facebook, LinkedIn, Instagram and Twitter. Conversion rate definition. Conversion rate optimization (CRO) definition.

ROI 60

ROI Conversation Template Templates 60

Almost Savvy

SEPTEMBER 5, 2011

I spend way too much time online, most of it on Twitter, Facebook, Google+ or LinkedIn. While there will be always be an ongoing debate about which metrics (number of followers, fans, clicks) are most important when calculating social media ROI (return on investment), I wonder if there is a downside to being a metric-holic.

ROI 100

ROI Metrics Sentiment Social Media 100

Sprout Social

JUNE 29, 2023

Lo-fi content looks and feels more authentic and less glossy than traditional branded social content because it usually is. It’s often shot on an iPhone and involves little if any editing at all, making it more budget-friendly (with a better ROI than highly polished content). What’s driving the shift toward lo-fi content?

Content 112

Content How To ROI Trends 112

Pam Moore

MARCH 2, 2020

Welcome to an era where connecting with your audience and communities in authentic and human ways is a requirement, not an option. Brands that activate their audiences powered by authentic human emotional connection will win in this new era. You do not own your social media communities on Facebook, Twitter, Instagram, or LinkedIn.

Content 78

Content Authentication Marketing Training 78

Pam Moore

MARCH 2, 2020

Welcome to an era where connecting with your audience and communities in authentic and human ways is a requirement, not an option. Brands that activate their audiences powered by authentic human emotional connection will win in this new era. You do not own your social media communities on Facebook, Twitter, Instagram, or LinkedIn.

Content 78

Content Authentication Training Template 78

Sprout Social

SEPTEMBER 12, 2018

Despite the growing importance of social advertising—particularly on Facebook and Instagram—marketers are still faced with a familiar nemesis. Today, we’re excited to announce a big step towards helping marketers drive real connection with Sprout’s enhanced paid tools for Facebook and Instagram. Just Taking Off.

Instagram 81

Instagram Tools Facebook Report 81

Pam Moore

FEBRUARY 23, 2019

Facebook can be a game changer for small business and even corporate brands. billion daily active users on Facebook and more than 2.32 billion monthly active users, the chance your target dream customer is on Facebook is more than high. Do you sometimes think about giving up on Facebook all together? With more than 1.52

Small Business 60

Small Business How To Facebook Template 60

Pam Moore

MARCH 9, 2020

Social media is so much bigger than a Facebook page or Twitter handle. Many of them come to us when they are ready for real business results or when they want to get started right from the very first step of integrating social into their business.

ROI 78

ROI Strategy How To Marketing 78

Sprout Social

AUGUST 14, 2018

Facebook Stories is just one of the latest ways to delight your customers with visual content. Facebook brought Stories to the market after the format achieved phenomenal success on Snapchat. Facebook supports 2.23 Just 14 months after launching, Facebook had 150 million active users per day for Stories.

Brands 91

Brands Facebook Upcoming Real Estate 91

Pam Moore

JUNE 2, 2017

Tired of no ROI and wasted time and money… look no further than Social Profit Factor! Of course we also help you master every top social network such as Facebook, LinkedIn, Twitter, Instagram and more! Increase ROI across all facets of marketing investment. Better connect with your audience in a human, authentic way.

Training 167

Training Communities Social Media Real Estate 167

Sherrilynne Starkie

FEBRUARY 13, 2018

Facebook, Pinterest and Instagram, for example, all have features that allow people to buy directly. They are experts on Facebook, Twitter, Instagram, LinkedIn, Pinterest, SnapChat and more. Social ads can be complicated so most consultants get industry certifications such as Facebook BluePrint or Twitter Flight School.

Consultant 265

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Pam Moore

MAY 14, 2017

They definitely were invented long before Facebook, Twitter, LinkedIn and blogging. The best marketers know that authentic and emotional branding is the secret sauce to igniting customers to loyal advocates, followers and fans! Understanding the difference between authenticity and transparency. You Are the Media!

Brands 166

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Sprout Social

MARCH 20, 2023

How to prove ROI of short-form video Proving the ROI of short-form video will help you get buy-in from your leadership team and gain their trust. According to Wyzowl, 63% of video marketers use video views as one of their metrics to measure ROI. Facebook Stories: Facebook Stories are very similar to Instagram Stories.

Buy 117

Buy Video How To Template 117

Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. This maximizes your return on investment (ROI) while saving your marketing team the cumbersome task of monitoring and adjusting ad copy manually.

Strategy 128

Strategy Sentiment Marketing Analysis 128

Keyhole.co

MARCH 24, 2024

On their Facebook page with 16 million followers, Airbnb posts giveaways and contests and introduces new Airbnb services. The authenticity of such marketing creates trust and encourages even skeptical customers to book rentals on Airbnb. While the approach was simple, it paid off, gaining Airbnb 5.6 million Instagram followers.

Communities 59

Communities Social Media Strategy UGC 59

Social Media Strategies Summit

NOVEMBER 18, 2020

Social media ROI is a bane for most marketers. Out of the 2000 marketers surveyed, most said they have no clue how to define, measure, or report social media ROI. First, you need to define “social media ROI.” There are no quick fixes to improve your ROI; you need to think long-term. Measure Your Current Social Media ROI.

ROI 246

ROI Social Media UGC Discount 246

Pixlee

AUGUST 17, 2020

Embrace Diversity and Authenticity. Built on the concept of community, social media is often a powerful avenue for brands to convey their values regarding diversity and authenticity. million Instagram followers by highlighting diverse and authentic user-generated content from their most passionate customer. Stream Live Videos.

Social Media 96

Social Media Authentication UGC Communities 96

Sprout Social

SEPTEMBER 30, 2022

They use the insights gained from social listening to authentically connect and build relationships through social conversations that matter most to their audience. If you have a social business page on Facebook, Instagram or LinkedIn, you may already be engaged in the basics of social selling without realizing it.

Tips 133

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Pam Moore

APRIL 29, 2019

Being a data and ROI junkie I often find myself buried deep in analytics, spreadsheets and conversion funnels. I like to achieve the highest ROI possible out of every minute I spend online. I have seen this happen in real life and I can tell you the smile on their face when they succeed is far better than any quantitative ROI metric.

Metrics 96

Metrics Social Media Marketing ROI 96

Pam Moore

AUGUST 23, 2017

Would you like a competitive Facebook edge? Maybe up your game with Facebook marketing and do something your competition hasn't figured out yet? . I'm going to help you get that competitive edge in a quick and easy way by using Facebook Messenger. billion people using Facebook Messenger? What is Facebook Messenger?

Small Business 164

Small Business Facebook Training Social Media 164

Ignite Social Media

JULY 6, 2016

If you’re not familiar with these, you can read all about them in this Facebook blog post.) In fact, West Elm recently reported ROI that was 7 times higher than normal when they used UGC for their Facebook ads. Because UGC is the most authentic content available to brands. 1) Use User Generated Content (UGC).

UGC 110

UGC Authentication Cost Energy 110

Convince & Convert

DECEMBER 15, 2023

Optimize your social profiles for search All social media platforms, be it LinkedIn, Instagram, X, or Facebook, have a search feature. Apart from boosting SEO, you can maximize ROI on each content piece and attract leads with your content efforts. Here’s how you can direct your efforts for maximum reach and visibility: 1.

SEO 154

SEO Social Media Strategy Hashtag 154

Pam Moore

JULY 20, 2020

Make sure your communication is authentic, helpful, human and kind. Why you must take an AUDIENCE based approach to your marketing to maximize ROI and get more sales. How to continue to build relationships via authentic conversations. The power of emotional currency and how to get more of it authentically to grow your business.

Strategy 78

Strategy Marketing Authentication eBook 78

Pam Moore

JULY 20, 2020

Make sure your communication is authentic, helpful, human and kind. Why you must take an AUDIENCE based approach to your marketing to maximize ROI and get more sales. How to continue to build relationships via authentic conversations. The power of emotional currency and how to get more of it authentically to grow your business.

Strategy 78

Strategy Marketing Authentication eBook 78

Pam Moore

MARCH 31, 2017

Courses with engaging and detailed video, video tutorials, worksheets, cheatsheets and more cover everything from social media strategy, audience marketing, personal branding, business branding, content marketing to Facebook, Twitter and Instagram, plus LOADS more. Better connect with your audience in a human and authentic way.

Training 165

Training Social Media Brands Small Business 165

Pam Moore

MARCH 4, 2018

Do you dream about your content showing up on top of the Facebook, Instagram, Twitter or LinkedIn News Feed? If you want to dig even deeper, check out our latest Facebook webinar and learn 10 Power Tips to Create Facebook Content Like a Boss in 2018 -> Register for webinar now. Give us a shout and let's get to work!

Feed 165

Feed Feedly News Social Media 165

Pam Moore

JUNE 30, 2019

It requires much more than hopping on the latest shiny social network, or knowing how to hit record on the Facebook Live video. Check out our new comprehensive training academy, the Social Profit Factor , that will help with you improve the ROI and business return on all of your social media, digital marketing and branding investment.

How To 113

How To Marketing Metrics ROI 113

Social Media Strategies Summit

FEBRUARY 27, 2020

In 2019 we saw several social platforms grow and continue to mature – from industry giants like Facebook and Instagram to emerging platform TikTok and more niche sites like Pinterest. Source: Facebook Groups. Platforms to use: Facebook Groups, Instagram Close Friends. 2 Growth of private communities and tight-knit tribes.

Trends 182

Trends Social Media Instagram Platform 182

Later

MARCH 22, 2021

Facebook BluePrint’s “Improve Your Creative Strategy”. With Elise in your corner, you’ll be growing an authentic community in no time. . 3: Facebook BluePrint’s “Improve Your Creative Strategy”. Facebook BluePrint is a hub of lessons and tutorials to help you master Facebook’s ever-changing interface and advertizing tools. .

Social Media Management 102

Social Media Management Course Social Media Instagram 102

Pam Moore

JUNE 9, 2019

Be authentically you. Find your authentic voice, personality, tone and share it worth the world. Going deep can help you connect authentically with your target audience and build a more human brand. Remember it always has been and always will be about the humans. There is only one you, so be that person, period.

Brands 105

Brands Authentication Template Templates 105

Pam Moore

JUNE 30, 2017

When many entrepreneurs, small business owners and even experienced marketers in larger organizations think of the term “brand” they think of pretty colors, expensive logos, fancy graphics, Facebook cover photos, Pinterest boards and traditional tv or radio advertisements. Smart marketers know branding is much more than a logo.

Brands 167

Brands Strategy Authentication Reputation 167

Pam Moore

JANUARY 17, 2018

Do not get freaked out over the fear mongering “Facebook for business is doomed” posts! Yes, Facebook is making more changes to the Facebook newsfeed algorithm. Sign up for the webinar here -> Ge t a Grip on Facebook Marketing in 2018 – What You Need to Know! This is NOT new.

Facebook 164

Facebook Training Template Templates 164