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The benefits of influencer marketing (+ what the C-Suite cares about)

Sprout Social

It’s also important to align influencer activities with platforms that drive high engagement and conversion rates. This directly aligns with C-suite objectives of long-term revenue growth by enhancing brand engagement, conversions and brand recall. Take Pipedrive, for example.

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15+ social media platforms your customers are using in 2021—and why you should be using them

Sprout Social

Rather than employ the spray and pray method, identifying which social media platforms a brand’s customers use is a more effective way to connect with one’s target audience. According to the latest Sprout Social Index™ Edition XVII: Accelerate , Facebook, Instagram and YouTube are the top three platforms where consumers follow brands.

Platform 119
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What is User-Generated Content? And Why is it Important?

Hootsuite

In this article, you’ll learn what user-generated content is, plus a few other things: understand the benefits of using UGC in your campaigns, see how big and small brands execute UGC, Get actionable tips to help transform your user-generated content into more engagement and conversions for your brand. Takes authenticity to the next level.

UGC 145
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Social Holidays: Deciding Which Ones Your Brand Should (and Shouldn’t) Celebrate

Ignite Social Media

With social media, we can celebrate practically every day with an overabundance of fun, obscure, and sometimes downright bizarre holidays. Social holidays are a fun way for your brand to engage with your followers, spread a little cheer, and show some personality. A travel brand might post about chocolate from around the world.

Brands 145
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How Travel Brands Can Drive More Bookings for Spring Break 2019

Pixlee

Spring break is fast approaching, and travel brands have the opportunity to appeal to travelers of all ages seeking myriad experiences. Often times, your passionate customers and existing social followers can have the same effect. Remember, authenticity is key when selecting influencers. Micro-Influencers for the Win.

Travel 63
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Top 5 Up-and-Coming Travel and Food Influencers

Pixlee

Food and travel are blossoming as digitally native millennials prioritize experiences over belongings. Marketers within these industries are always looking for ways to authentically scale their content to relate to consumers. I work with socially, sustainable and eco-conscious brands. Jen Morilla. Luisa Ruocco.

Travel 66
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Everything You Need to Know on Real-Time Engagement Platform

The Realtime Report

Everything You Need to Know on Real-Time Engagement Platform The real-time engagement conversation platform empowers people, managers, and leadership with frequent, simple pulse surveys that may be completed in two or three minutes. Speed and agility are necessary to make the most of your social media interaction platform.