Sprout Social

APRIL 14, 2021

Between viral dances, memes, recipes, hacks and other TikTok trends, it’s hard to avoid the platform’s influence, leaving many brands to wonder—should we be on TikTok? There are more than 84 billion views (and counting) on TikToks with the hashtag #LearnOnTikTok. Videos with the hashtag #YasClean have garnered over 6.5

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Hootsuite

JANUARY 22, 2020

In simple terms, it involves monitoring the conversations people are having on social media about your business niche. That includes keywords, hashtags, mentions, and messages for your brand and competitors. Specific hashtags and/or keywords. Start off with five minutes devoted to social listening. What is social listening ?

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Sprout Social

JUNE 7, 2023

Enhances customer experience A unique brand experience captures customers’ attention, provides excellent customer care and encourages authentic engagement, leading to an elevated customer experience. Happy and engaged consumers are more likely to spend time interacting with your brand and explore your offerings with an open mind.

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Later

FEBRUARY 16, 2021

From the “how it started, how it’s going” meme to the Dolly Parton challenge, there were so many trends to get creative with. Stanworth created a unique hashtag , posted a selfie, and then tagged influencers like The Birds Papaya in the post, challenging them to create their own. TIP: Research your challenge hashtag in advance!

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Hootsuite

OCTOBER 19, 2022

Delight your customers and improve conversion rates. Studies show that people view TikTok as “authentic, genuine, unfiltered, and trendsetting.” How to drive higher TikTok conversion rates for your business. Boom: conversion rates through the roof! Embrace hashtags and keywords. And there’s a reason for that.

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Sprout Social

DECEMBER 19, 2019

Social media is always changing and evolving, whether it’s social media demographics , the latest trends and memes or new algorithm updates. Tweets and memes are taking over Instagram. In fact, there are several accounts dedicated specifically to memes and other brand accounts that bring them into their marketing strategy.

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Later

JULY 3, 2020

Instagram Live broadcasts are one of the best ways to connect with your followers in a direct, transparent, and authentic way — especially when real-life get-togethers are impossible. Amid protests across the globe, Instagram has become the platform for conversations about racism and how to combat it. View this post on Instagram.

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Sprout Social

NOVEMBER 28, 2022

In a digital world that craves authenticity, bringing your audience behind the scenes can make waves. Engagements, followers and conversions are more than just metrics—they’re actions taken by fans. Share a trending meme. Where would social media be without memes ? Add custom birthday hashtag. Behind the scenes.

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Likeable

FEBRUARY 12, 2020

Since then, the Flyers have used Gritty as a way to join topical and trending conversations in an authentic, ownable way without selling out. The initiative began through social media when the brand used the hashtag #CreatorsUnite to ask female athletes about the challenges and barriers they face in sports.

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Hootsuite

MAY 18, 2023

79% of TikTok users say they like it when brands come up with challenges, trends, and memes they can join in with. Or, engage a famous influencer to talk about your product and create a branded hashtag–like Shaq and Papa John’s Pizza did below. Be authentic Short-form video content is all about authenticity.

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Ignite Social Media

APRIL 17, 2018

Social media is now a massive world full of brand advertising, memes, news, influencers, and even movements to demand social change. If there is a clear tie-in to the ethos of your brand, you have a better chance of successfully entering the conversation. Hard Candy learned this lesson with their #MeToo product line.

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Sprout Social

AUGUST 11, 2020

Providing fans with a team or game-specific hashtag to publish to. Embracing memes and humorous content. Meanwhile, major team accounts aren’t afraid to jump on the meme bandwagon. Authenticity is key to creating connections with fans. Want proof? I just need some space. pic.twitter.com/XdzaC8aIrx.

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Likeable

OCTOBER 8, 2019

Diverse speakers from companies like Hulu, Bumble, Spotify, and Burger King led and participated in thought-provoking sessions like The Value of Diversity in Advertising and Inside the Zeitgeist: Conversations Shaping Culture , and there was a ton to be learned about different facets of the industry.

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Later

NOVEMBER 13, 2019

From the “no-edit edit” to homemade memes and the obsession with carousel posts, your Instagram feed is about to become more creative than ever. . Whether they use a branded hashtag like Airbnb or curating their whole feed from their community of influencers and ambassadors like Mejuri, UGC is here to stay! .

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Pixlee

JULY 3, 2019

With so many ways to craft value-added experiences with content, brands need to choose the best investments to maximize conversions and sales. This has enabled Hylete to not only cut costs on content creation but increase conversions. Through UGC, Airbnb has been able to give authentic insights into Instagram-worthy accommodations.

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UGC Brands Apparel Content 59

Buffer Social

MARCH 5, 2021

By approaching every conversation with genuine interest, they are leveraging social media to drive a remarkable and unforgettable customer experience that has fans coming back over and over again. We spark conversations through quizzes, videos, contests & giveaways. Why does customer experience on social media matter?

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Sprout Social

SEPTEMBER 30, 2021

Product and promotional posts like these are perfect for not only driving clicks but also creating conversations around whatever you’re selling. For example, TKMaxx encourages fans and followers to share their latest purchases on Instagram through their branded hashtags. Inject your brand’s personality.

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agora pulse

DECEMBER 13, 2018

Live Streaming Gets Authentic. 2019 will see a demand for more authenticity and personalization. Takeaway: Embrace authenticity (and do it live). With 83% of customers saying that they need help at the point of purchase , a chatbot could improve your checkout conversion rate. And they can seriously boost your revenue.

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Sprout Social

MAY 2, 2018

Twitter is about engaging with clients quickly and it also helps you to attract attention using branded hashtags. Ways to use Twitter for your dental ads include: Using hashtags related to your industry to draw attention like #TeethWhitening. The aim should be to appear as professional and authentic as possible.

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Buffer Social

AUGUST 19, 2018

.” We’re also chatting about some interesting social media facts about Generation Z in 2018, the return on investment (ROI) on meme accounts, and lots more. What follows is a lightly edited transcript of the conversation between Hailley Griffis and Brian Peters. Part III: The ROI of meme accounts and what marketers should know.

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Meme ROI Hashtag Facebook 61

Buffer Social

JULY 31, 2023

It’s a great way to connect with your audience and start conversations on social media platforms. Put your spin on a trending meme on TikTok Participating in trends can pay off if you can authentically connect it with your brand. UGC comes in many formats, including images, videos, reviews, and testimonials.

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Hootsuite

MARCH 20, 2023

Being relatable will lead to: Users tagging their friends in your comments Building an authentic relationship with your audience More diversity in your content (not every post has to be solely marketing-focused) 4. Post memes A little meme can go a long way. Host a poll Who can resist a poll?

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Hootsuite

OCTOBER 12, 2023

This process is called social listening , and it involves monitoring conversations online about your brand, your competitors, and topics related to your industry. You can create streams for keywords , hashtags, and mentions for your brand and industry in one dashboard. So, how do you go about collecting this data?

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agora pulse

MARCH 24, 2020

It’s officially an octothorpe, and everyone on social media calls it a “ hashtag.” A hashtag is used right before a word to help categorize content on social media channels. And to be ironic when used in emails or offline conversations.). Brand authenticity. same entry as # (the hashtag symbol).

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Social Media Social Media Management Meme Hashtag 94

Later

AUGUST 10, 2021

Create Shareable Graphics and Memes. Hide Your Hashtags in the Comments. When it comes to your Instagram presence, nothing beats authenticity. The best way you can do this is through detailed, authentic Instagram captions and Instagram Stories. Want to write more conversational captions? Use a Link in Bio Tool.

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Sprout Social

SEPTEMBER 1, 2021

Does your brand come up in relevant conversations about the type of products you sell? Social media share of voice metrics extract insights from authentic conversations that are happening on social media. Sprout Social’s social listening tools are one way to gain these insights from customer conversations.

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Keyhole.co

FEBRUARY 1, 2024

Posts should be concise, clever, and use hashtags to reach a wider audience. Engage authentically with your audience, understand their needs, and consistently deliver valuable content. In today’s world, people value authenticity more than ever. ” “Join the conversation and let us know your opinion.”

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Social Media Content Hashtag Authentication 52

Hootsuite

APRIL 21, 2022

Listen in on conversations about your brand. Social listening is the process of scanning social media platforms for mentions and conversations related to your brand — and then analyzing them to drive actionable insights. Listening to customer conversations helps you better understand what your audience expects from your brand.

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Hootsuite

APRIL 28, 2020

Create a branded hashtag challenge. As with other social platforms, hashtags are a mainstay on TikTok for searching and sorting content. But hashtag challenges are especially popular on the platform. Challenges use specific hashtags to encourage users to create videos on a theme, as part of a campaign or viral trend.

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Sprout Social

AUGUST 27, 2020

Honestly, it’s hard to think the last time there wasn’t a trending hashtag to boycott a brand or public figure. Conversely, we’ve seen brands get called out for not being vocal enough in the fight for social justice. Be authentic: Collaborate with your team to craft a humble, human response.

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Keyhole.co

OCTOBER 14, 2020

And one thing that’s been gaining traction on top of it all is TikTok marketing and how brands can actually take advantage of this unique platform to reach a wider audience of young people and create an authentic presence for their brand. Create Around Trending Hashtags. as an attempt to replace Vine. Musical.ly

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Hootsuite

DECEMBER 10, 2019

The Facebook chatbot drove more than 5,500 conversations. Try using a Facebook or Instagram ad to send users into a private conversation with your business. So, they decided to start a conversation about the problem. Citi created the hashtag #itsabouttime. 10 days of Headspace can increase happiness by 16%. itsabouttime.

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Hootsuite

MARCH 26, 2020

Social media isn’t just a good way to share memes and keep up with what’s trending. According to a survey conducted by Open the Government , more than half of voters want to see more authenticity and transparency in their government. Listen for relevant conversations. Key benefits of social media in government. Try it for Free.

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Keyhole.co

NOVEMBER 22, 2023

From creating engaging content to optimizing ad performance, we’ll explore strategies to maximize your reach, enhance brand visibility, and drive conversions. It includes memes, funny videos, behind-the-scenes footage, or interactive quizzes. Entertaining content strategy. What are some strategies to increase organic reach on Facebook?

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Brands Facebook Marketing Advertising 52

Sprout Social

AUGUST 28, 2019

Meanwhile, e-commerce brands like Topshop boast bios that promote their store alongside their branded hashtag. Uncover Niche Hashtags. Hashtags essentially act as a search function for Instagram to find relevant followers and brands. Brands like Chubbies rely on memes and off-the-cuff videos to put their products on display.

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Instagram Hashtag Influencer Real Estate 103

Hootsuite

JULY 14, 2021

Whether it’s sharing some behind-the-scenes content, presenting some honest and vulnerable emotions, standing up for your values or sharing a funny meme that acknowledges relatable experience, audiences are hungry for authenticity. Join a trending conversation. Want more details? Repackage successful content.

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Later

APRIL 21, 2021

Twitter is a great place for businesses and creators to share news, drive traffic, and join trending conversations. Here’s are 7 ways to get more followers on Twitter: Use Images, Videos, Memes, and GIFs to Capture Attention. Tip #1: Use Images, Video, Memes, and GIFs to Capture Attention. Show Your Brand’s Personality.

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