Sprout Social

FEBRUARY 13, 2019

From consumer trends, market research, product feedback, competitive intelligence and strategic direction – armed with the right tools, every business the opportunity to improve with social data. We all benefit because you can intimately understand your audience, helping to better build community and connection.

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Authentication Analysis Sentiment Tumblr 102

Sprout Social

APRIL 11, 2017

The answer is hashtags. The beauty of hashtags for Instagram is they make your content discoverable and increase your chances of engagement. Aside from getting mentioned by influencers , using hashtags is one of the easiest ways to grow your audience within Instagram. Why You Need to Use Hashtags. Types of Hashtags.

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Hashtag Instagram Journal How To 111

Pixlee

MAY 8, 2019

Building relationships with current and potential customers is a cornerstone for social media marketing in the digital age, and creating thriving communities has to be the center of your marketing strategy. But what is community-driven marketing and how can brands use it successfully? What is Community-Driven Marketing?

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Communities Social Media UGC Marketing 74

Buffer Social

JANUARY 3, 2023

How many hashtags should you be using? To help us answer our questions, we spoke to Hien Mai, from the LinkedIn Product Marketing team. We welcome all sorts of professional conversations on LinkedIn and want people to share content that feels authentic to them so they can have meaningful conversations.

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LinkedIn Team Hashtag Authentication 113

Social Media Strategies Summit

JANUARY 5, 2022

Here are some examples: To nurture an online community. To build brand awareness for a new product. You can link to your homepage, your newest product, or your latest blog post. If you want to hop on to current trends and collaborate with the Instagram community, Reels are a great place to start. Image via Instagram.

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Small Business Instagram Platform How To 202

Sprout Social

AUGUST 3, 2023

From content creation to community management, the responsibilities of social teams have expanded significantly. As a brand, it’s important for you to adapt to this shift and engage your audience in a more authentic and personal way. Plus, 34% prefer videos that are authentic and less produced.

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Social Media Content Airlines Authentication 90

Sprout Social

FEBRUARY 12, 2024

They collaborate with Productivity Consultant Paul Minors, whose expertise mirrors the needs and interests of Pipedrive’s core audience. This authentic promotion attracts attention to the brand’s content, products and services, and can lead to higher conversion rates and direct traffic increases.

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Influencer Marketing Collaboration ROI 106

Convince & Convert

MARCH 14, 2013

It all started with a hashtag – two years ago, the ceremonial first fan photo with a #Nike tag on Instagram. To commemorate both milestones, the company hosted a 24-hour long community celebration on its @Nike account. So, what can companies looking to celebrate their community on Instagram learn from Nike’s approach?

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Communities Instagram Crowdsourcing Hashtag 148

Sprout Social

OCTOBER 10, 2023

Our survey shows expanding brand reach to new audiences (68%), boosting engagement rates (50%) and enhancing brand authenticity and trust (47%) are considered to be the three most valuable benefits of influencer marketing. These giveaways can range from free, exclusive products to discounted services.

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Examples Influencer Campaign Marketing 126

Sprout Social

NOVEMBER 29, 2023

From breaking down what hashtags people use to suggesting accounts to follow, bots encourage you to take a deeper dive into your audience’s preferences. The platform wants its users to engage authentically and organically, so Instagram put together limits and penalties for tactics they see as potentially gaming their algorithm.

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Instagram Tools Strategy Hashtag 115

Sprout Social

MAY 4, 2022

Heck, TikTok hashtag challenges like the #OldTownRoadChallenge or Chipotle’s #GuacDance boasts over a billion views each. Perfect for building awareness and encouraging awesome user-generated content, brands are rightfully scrambling to find TikTok hashtags for their own challenges. These tasks might include: Displaying a talent.

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Brands Hashtag Trends Fashion 110

Webbiquity SMM

APRIL 30, 2020

Many people use social media to search for their favorite products/services/brands. Many students, job seekers, employers, and other experts are active on it to reach out to their communities. Hashtags are an important element in getting more exposure, and subsequently higher rates of engagement. billion active users.

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Instagram Tools Hashtag Authentication 159

Sprout Social

OCTOBER 16, 2023

Every generation has a different relationship with social , but regardless of age, there are some common factors all ages are looking for from brands: responsiveness, authenticity and entertaining content. But at the end of the day, everyone is seeking brand authenticity. They want businesses to be true genuine and true to themselves.

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Brands How To Authentication Collaboration 115

Sprout Social

MAY 26, 2022

74% of users say the app inspired them to discover more about a product or brand. You can also use the search bar to dig into any trending creators, videos, sounds or hashtags you run across. Consider trending and branded hashtags. Keep in mind that, with extreme popularity, these hashtags also come with heightened competition.

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Examples Campaign Tips UGC 142

Hootsuite

JANUARY 13, 2022

Or maybe you’ve received a fancy new product, and you post an unboxing video to your YouTube channel? This behind-the-scenes content helps establish brand identity and works across social and ads to showcase authenticity. Takes authenticity to the next level. Helps establish brand loyalty and grows community.

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UGC Content HootSuite Authentication 145

Convince & Convert

JULY 14, 2021

This will: Improve internal linking of the website (every seasonality-based post would link to related products). Allow you to feature products on the home page based on the upcoming holidays / days (even during slower seasons) which may fit the user intent better. Put your products in a visual context in a non promotional way.

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Instagram Strategy Marketing Upcoming 217

Buffer Social

JANUARY 23, 2024

  The platform bears a striking resemblance to X, but fans are quick to point out the community-building focus. Introducing a clever tags system — a bit like a marriage between hashtags and subreddits — and a host of handy new Threads features has been a catalyst for growth in recent months, with more to come.

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Team How To Instagram Authentication 103

Sprout Social

FEBRUARY 15, 2024

Social listening tools like Sprout help brands surface the big issues, from customer service hold-ups to product defects and more. These insights help marketers and larger teams understand exactly what needs to be improved, such as products, price, store locations, customer service or anything else you discover through social listening.

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Engagement Tips Loyalty Metrics 105

Sprout Social

JANUARY 12, 2022

Common examples include product recommendations, reviews and customer photos. Gymshark, Threadless and Casper are shining examples of brands that flourished thanks to community-building and word of mouth. User-generated content and hashtags. Typically, these posts are attached to brand @mentions and hashtags. Translation?

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Conversation Review Marketing How To 136

Sprout Social

JUNE 21, 2022

Remember that viral marketing only works when it’s organic, authentic and totally unexpected. Below is a fantastic example from REI featuring commonly mispronounced products sold by the brand. This video earned over 8 million views, providing that going viral on TikTok doesn’t require a ton of production value.

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Tips Brands How To Hashtag 105

Hootsuite

JANUARY 18, 2024

Are you interested in driving traffic to your ecommerce site, building engagement , or fostering community ? It’s about being thoughtful and authentic… like this playful Bailey Nelson video that riffs on the glasses-shopping experience. But sharing a how-to tutorial on using your best-selling products? Humanizing.

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Social Media Tips HootSuite Marketing 121

Sprout Social

OCTOBER 18, 2023

Find relevant and authentic influencers for partnerships According to a Q3 Sprout Social Pulse Survey of 307 marketers, 81% of respondents say influencer marketing is an essential piece of their social strategy. Social listening can help you uncover influencers who already love your products to create authentic partnerships.

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Examples Social Media Sentiment Influencer 122

Pixlee

OCTOBER 24, 2018

The holidays are the most important time of year for your eCommerce business—and authenticity is on the top of every consumer’s mind right now. If you want to make an impact this holiday season—and earn the sales to match—develop your authentic eCommerce brand now. This authentic messaging is what sets you apart from competitors.

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Authentication Brands CSR Hotels 42

Keyhole.co

JUNE 19, 2023

This allows them to enhance brand awareness, stimulate engagement, and foster a sense of community around the brand. It is a type of content form, including videos, photos, reviews, blogs, and social media posts that users create and features a brand or a product. Bonus: You can add campaign hashtags and keywords to Keyhole.

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Social Media UGC Content Loyalty 52

Sprout Social

APRIL 4, 2023

When a brand is able to create positive buzz around their brand by just mentioning a product enhancement or product drop, you know they have a great marketing strategy behind them. Brand advocacy is when individuals who love your brand share their positive sentiment about your product or service to their followers and audience.

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Brands ROI UGC Authentication 128

Pixlee

DECEMBER 11, 2017

Creating a successful social media hashtag campaign takes equal parts creativity, risk, and luck. This year saw its share of social media campaign winners and losers, but here we’ll focus on brands who successfully created engaging hashtag campaigns with the added bonus of boosting brand awareness. Adidas – #ORIGINALis.

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Hashtag Campaign Committee Apparel 45

Sprout Social

JULY 21, 2022

You could post on community review sites or live-stream it to the masses. Community blogging sites. For brands, social media networking sites offer an opportunity to build awareness, create a community of customers and followers and drive traffic to websites. Form communities and discuss relevant news within them.

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Types Social Media Microblogging Overview 145

Later

JUNE 28, 2021

Angela Onuoha is a perfect example of a Micro influencer whose built a community of beauty-lovers through her expert skincare and hair tutorials: View this post on Instagram. In both cases, each influencer has grown dedicated communities who trust them and the products they recommend. Length of the campaign. The takeaway?

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Influencer How To Marketing Instagram 133

Sprout Social

SEPTEMBER 30, 2022

Meryoli Arias , Senior Social Media and Community Manager, and Daniel Cmejla , Senior Director of Community, Customer Marketing, Events, PR, and Social, of Chili Piper gave us an inside look into how they approach social selling. Create authentic relationships with prospects. Personalize sales pitches and provide added value.

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Tips Authentication LinkedIn Groups 133

SocMed Sean

FEBRUARY 15, 2022

The hashtag #smallbusiness currently has 25+ billion views on TikTok, so small business owners are using it for brand recognition in new audiences. That’s a huge opportunity to promote brand awareness in a demographic that has a lot of disposable income to spend on products. Consumers today are much savvier and appreciate authenticity.

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Trends Strategy Marketing Authentication 147

Pixlee

AUGUST 25, 2021

If you’re one of those brands, you’re already reaching out to the majority of your followers, because more than 50% of users look for new products on Instagram, according to Hootsuite. Shoppable Instagram : Create “shop-the-look” posts and carousels tagging your products so users can purchase your products without leaving the app.

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Instagram UGC Brands Hashtag 86

Ignite Social Media

JUNE 16, 2016

Father’s Day can be a tough one for community managers. Using the hashtag #JokesFromDad , HH Gregg asked fans to share their favorite dad jokes, with the best submissions being acted out by cute kids in oversized suits and ties. Why It Works: Sometimes, the best content is that which comes from the community.

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Communities Tips Content Authentication 60

Keyhole.co

SEPTEMBER 12, 2023

So, creating authentic, consistent, captivating videos should be your priority. Use different camera angles for better production value. Leverage Trending Hashtags Trending and relevant hashtags on TikTok let you present your campaigns to a larger audience. Ask viewers to like, comment, share, or follow your account.

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Tips How To Hashtag Authentication 52

Pixlee

OCTOBER 14, 2021

TikTok is not going anywhere anytime soon, so let’s get into the best brand strategies to harness engagement and community on TikTok. This might look like: Educational videos (product tutorials, how-to videos, recipes, etc.). Inspirational videos on how to use your product or service. billion in 2021. Funny skits.

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Strategy Brands UGC Apparel 86

Later

FEBRUARY 16, 2021

7 Social Media Campaign Ideas to Inspire Your Strategy in 2021: Knix ’s Community-building. Brunette the Label x Smash & Tess’s Product Launch. #1: 1: Knix’s Community-building Campaign. Apparel brand Knix tapped into the power of community for their Swim 2020 social media campaign. Play Digital’s Bathtub Challenge.

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Campaign Social Media Brands Apparel 91

Keyhole.co

JANUARY 20, 2024

Create a separate Facebook group and community page Your first task is to set up your Facebook business page. One Facebook marketing strategy is to create a group for your business, where fans, customers, and anyone with an interest in your brand can come together and form a community. But the business page isn’t the end of it.

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Small Business Engagement Strategy Facebook 100

Pixlee

AUGUST 17, 2020

Meanwhile, other brands earn the lion’s share of engagement because of their community-driven strategy. . Brands need to use social media to cultivate community with real people, and in turn, step away from vanity metrics. Embrace Diversity and Authenticity. Beauty brand Morphe grew its community to 7.5

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Social Media Authentication UGC Communities 96