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Why Brands Should Invest in a TikTok Strategy

Pixlee

TikTok is not going anywhere anytime soon, so let’s get into the best brand strategies to harness engagement and community on TikTok. Is TikTok worth investing time, energy, and resources into? Trend-based videos (dances, hashtag challenges, etc.). They are looking for more authenticity, purpose, and transparency.

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14 types of social media every marketer should know

Sprout Social

You could post on community review sites or live-stream it to the masses. Understanding these different types of social media will help you develop a better content strategy and know where to focus your time and energy. Community blogging sites. Form communities and discuss relevant news within them. Live streaming.

Types 145
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Unraveling Meta Threads: What we learned from our first 30 days on the network

Sprout Social

Nothing captured first-day-of-school energy quite like the release of Threads, a new text-based social media platform from Meta. According to Mosseri, confirmed features include a desktop version, hashtags , expanded search functionality and direct messaging. How can your business sound more authentic online?

API 92
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Red Bull’s Social Media Strategy: Marketing So Fly, It’s Giving Wings

Keyhole.co

Most cola and energy drink companies began with a product-forward attitude. Today, Red Bull is the most popular energy drink worldwide and enjoys a 39.5% Unsurprisingly, Red Bull’s online follower count seems to be as infused with energy as the drink itself. But from the get-go, Red Bull made it all about a certain mindset.

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How to Be Social on Social Media: Behave Like a Real Human

Postcron

Luckily, that’s what hashtags are for. Gary Vaynerchuk developed a fabulous system for using hashtags as a starting point to initiate conversations on social media. Instagram Strategy , he recommends using the top 10 trending hashtags and finding the nine top performing posts for each hashtag, for a total of 90 posts.

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Top AI use cases in marketing to elevate your 2024 strategy

Sprout Social

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. More and more teams are using AI marketing to channel their energy toward developing compelling content while efficiently managing arduous tasks like data analysis, reporting and message management.

Strategy 126
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How Brands Should Be Using TikTok, According to Gen Z

Likeable

The unique energy of TikTok requires an equally unique approach to the content you are creating. All of this is done through brands staying authentic, personable, and positive. And make sure your hashtag game is strong. . Simply reposting content from other platforms is usually perceived as annoying and boring.

Brands 105