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How to Master the Art and Science of Content Marketing Creation and Curation

Pam Moore

The challenge can be overwhelming for marketers to consistently create content that is fresh, relevant and provides real value to their audience, customers, and prospective customers. Because of this pressure, unfortunately many marketers fall to lazy marketing tactics. They quit creating their own content and start curating and sharing other helpful content from leaders in their industry. Curation can be good. Definition of content curation.

Dos and Don’ts of UGC Curation 2021 

Pixlee

The process of browsing content produced by real people has reimagined traditional word-of-mouth marketing and even in-store sampling with the help of photos and videos by actual customers. But like any other form of marketing, it has to be executed strategically.

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Content Marketing for Regulated, Boring and Unsexy Industries

Pam Moore

In 2018 there is even more pressure on marketers and business leaders in businesses of every size to continuously create content to drive conversation, engagement and sales. Unfortunately too many marketers give up on creating exciting, engaging, empowering and entertaining content as they feel their products, services and industry are too “boring.” Unfortunately most marketers and small business owners also do not have a limitless budget, right?

How Social Media and Influencers Have Radically Changed B2B Marketing

Webbiquity SMM

Social media and influencer marketing have each significantly impacted the work of B2B marketers. But the two combined have changed B2B marketing in profound, evolving, and still not completely understood ways. Social Media Marketing Becomes a Thing.

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How to Create Exciting Social and Digital Content for Unsexy, Boring and Regulated Industries

Pam Moore

In 2018 there is even more pressure on marketers and business leaders in businesses of every size to continuously create content to drive conversation, engagement and sales. Unfortunately too many marketers give up on creating exciting, engaging, empowering and entertaining content as they feel their products, services and industry are too “boring.” Register for Webinar now->> How to Create Exciting Content for Unsexy Products, Services & Markets.

Content Marketing for Regulated, Boring and Unsexy Industries

Pam Moore

In 2018 there is even more pressure on marketers and business leaders in businesses of every size to continuously create content to drive conversation, engagement and sales. Unfortunately too many marketers give up on creating exciting, engaging, empowering and entertaining content as they feel their products, services and industry are too “boring.” Unfortunately most marketers and small business owners also do not have a limitless budget, right?

Why Social Media Marketing Isn’t Synonymous with Community-Driven Marketing

Pixlee

Social media marketing is a powerhouse for brands, but to be successful it takes more than just sharing ads and branded content across social platforms. Brands need to take their marketing a step further by focusing on who matters most: their customers. Building relationships with current and potential customers is a cornerstone for social media marketing in the digital age, and creating thriving communities has to be the center of your marketing strategy.

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Content Marketing in a Nutshell – How to Use for Real Business Results

Pam Moore

Many self proclaimed social media and marketing experts may want you to think content marketing was invented via the era of social media and social networks. Content is simply how we communicate, help, and share information with a goal to inspire, engage and activate our audiences and communities to a desired action. Without driving action, content marketing is all for nothing. Social Profit Factor Training Academy and Marketing Nutz Can Help! . Content.

7 Surefire TikTok Marketing Strategies That Get Results 

Ignite Social Media

TikTok has become more than just an entertainment platform — now fueling the creator economy and cultivating communities. Here are 7 surefire TikTok Marketing strategies. Having this at top of your TikTok Marketing strategy can quickly build audience loyalty.

15 Reasons You Need to Stop Random Acts of Marketing & Social Media (RAMs) Now

Pam Moore

The sad thing is nobody in the conference room has the guts to state the obvious… that there is no budget, time, or resources to implement the new random act of marketing or social media with any level of success. Multiple RAMS which often lead to wasted investment, little to no benefit in the form of brand awareness, revenue and often lead to lay off, market share loss, gray hairs, stress, sleepless nights, mass consumption of chocolate or other high fat foods.

Social media manager vs. community manager: What’s the difference?

Sprout Social

Does the person who post as your brand on Facebook also work to develop the community that the company is part of? You’re simultaneously asked to be a customer support person, marketing person and occasionally, a graphic designer. As the social media industry has evolved, each role in the marketing team has developed along with it. Typically, most companies find they need at least a social media manager and a community manager. Strategy for developing the community.

Short Links on TikTok: Tips Marketers Need to Know

The Realtime Report

Short Links on TikTok: Tips Marketers Need to Know. TikTok has grown in popularity for the bite-sized mobile content that allows users to make five second to three-minute-long videos that can be curated with effects and music directly from your phone.

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How to Build Thought Leadership Using Social Media Without Bragging About Yourself 24/7

Pam Moore

For brands it can help increase brand equity, brand affinity, grow community and establish brand leadership. Social media and digital marketing present phenomenal ways for brands and people to establish thought leadership far better than traditional methods. The greatest benefit in serving my audience and community both offline and online is helping people grow. Thought leadership tends to get a bad rap as it’s very much an over hyped term by many marketers.

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How to Master Evergreen Content Marketing to Grow Your Business and Save Time

Pam Moore

If you are new to content marketing, digital marketing or social media you may have heard the term “evergreen marketing” by the experts and not been certain what it is or why you need it. It's often a term that is thrown around by even top industry experts who don't develop or implement evergreen content marketing best practices themselves. So what is evergreen content marketing and how can it help you achieve your business and marketing goals?

6 B2B Marketing TikTok Examples (That Are Actually Done Right)

Oktopost

But surprisingly, TikTok has emerged as a powerful tool for B2B marketers. Why would you market on a platform that doesn’t cater to your target audience? This uptick in older users flocking to the app means one major thing for businesses: your target market is waiting on TikTok.

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How OWN Creates Community and Multi-Platform Success With Social Video

Social Media Strategies Summit

During his opening keynote at this year’s Social Media Strategies Summit NYC, Connor LeBas, Director of Marketing and Social Media at OWN, explained how she was able to make this transformation while still maintaining the authenticity that has earned her the respect of millions. Specifically, would women of color be interested in a dedicated social community? Their audience research confirmed: They wanted curated content. They trust OWN to curate it.

5 Visual Content Curation Ideas to Ramp Up Your Blog and Social Strategy

Waxing UnLyrical

A few months ago, when I was buried in research for a visual marketing piece, I came across an interview of Marcel Just, a cognitive imaging expert. Most marketers I know (myself included) have no real experience with design. Fortunately for us, there are reliable visual resources to curate content from. Curate GIFs from directories like GIPHY, GIF bin and apps like DrumUp. Curate expert quotes or tips on simple backdrops to share on your social media pages.

Social Trust Factor: 10 Tips to Establish Trust and Credibility for Your Brand

Pam Moore

Many marketing and business leaders spend months developing an integrated online platform, brand architectures, message platforms, social media strategies and plans, logos, and more. There could be many different reasons why your communities are reluctant to engage with you. Just as you need to establish trust with your community, expect the same of those you bring into your inner circle. Get to know some of the folks in the communities. Start your own communities.

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Aligning Nano & Micro-Influencers with Your DEI Marketing

Convince & Convert

You’ve probably heard it a million times already, but authenticity and relatability is EVERYTHING. It’s taking a lot more than just simple traditional marketing to speak to your audience. . You’re going to need to prioritize building trust within your brand’s community.

14 types of social media every marketer should know

Sprout Social

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. You could post on community review sites or live-stream it to the masses. Community blogging sites.

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Nurturing Your Community - Social Media

Social Media Network Marketing

Community Management cannot be taken for granted. You don't build a Community of relevant individuals over night. To maintain and nurture your Community is the core task. If your Community is satisfied they will be the best ambassadors that you could ever have. There are a couple of factors that you need to keep in mind when working with your Community on Social Media. The spirit of Community lies in it having a momentum of its own.

15 Things Smart, Social Savvy Business Marketers Never do on Facebook

Pam Moore

Facebook presents tremendous opportunity to nurture relationships, establish and grow community, increase brand awareness and even your business bottom line. Here are 15 things that smart, social savvy business marketers never do on Facebook. . It will also help you build relationships and connect with influencer in your community and network who are helping you learn and grow. Brand Humanization: Authenticity vs Transparency (episode 16).

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3 Ways Wahl Professional Grew Its Instagram Community by 56%

Sprout Social

But in order to be successful building a strong community is essential. A dedication to social media engagement , integrating existing communities and using analytics tools are three ways that brands can ensure their Instagram presence remains robust. Leading manufacturer of grooming products, Wahl Professional , applied these strategic tactics to grow its Instagram community by 56% and, in the process, averaged 847 interactions per post.

10 best influencer marketing tools you need in 2022

Sprout Social

Influencer marketing is getting bigger in 2022. A recent report shows 76% of brands are planning to increase their influencer marketing budgets this year. If your brand’s not working with influencers on marketing campaigns, you’re missing out big time.

10 Influencer Marketing Mistakes You Should Avoid

Pixlee

While the influencer marketing industry is expected to reach a market cap of 5.8 This makes it difficult to track campaign impact and sales reach, and is one of the common influencer marketing mistakes your brand should avoid. Top 10 Influencer Marketing Mistakes To Avoid.

5 Gen Z Marketing Strategies To Implement in 2021

Later

Gen Z marketing requires more than simply selling a product. In this blog post, LaterCon speaker and PRZM co-founder Larry Milstein shares how to reach and connect with the Gen Z market in 2021 along with helpful brand examples in a free video workshop: . Build A Community. #1:

6 Examples of B2B Marketing Done Right on TikTok

Oktopost

But surprisingly, TikTok has emerged as a powerful tool for B2B marketers. Why would you market on a platform that doesn’t cater to your target audience? This uptick in older users flocking to the app means one major thing for businesses: your target market is waiting on TikTok.

How to Get More Email Subscribers with Influencer Marketing

Pixlee

Leading marketers are always looking for ways to link their owned media platforms with their influencer marketing program. While influencers are on the newer side of the marketing scene, email marketing is a tried-and-true medium that almost all industries already benefit from.

How to deliver brand authenticity & create connection on social (with free download)

Sprout Social

Joining the social team here at Sprout has given me a crash course in brand authenticity on social media. A lot of marketers talk about the importance of connecting with your audience and being authentic on social, but for us, these qualities are the core of our social strategy. So in my day-to-day, I focus on connecting with our audience through initiatives like #SproutChat , developing attention-grabbing content and engaging proactively and reactively with our community.

Top 7 Instagram Marketing Trends for 2020

Later

Wondering what the big Instagram marketing trends of 2020 will be? In 2020, we’ll see Instagram continue its transformation into both an e-commerce platform and a long-form video platform, along with a new focus on conversion through influencer marketing.

8 Black Marketers Who Are Making Their Mark on the Industry

Likeable

Here are some innovative, trailblazing marketers who continue to inspire us with the work they’re doing for their companies and for the world. When it comes to the brand’s marketing, Smalls-Worthington says their approach is “multi-touch.” Marketing is so ephemeral. The U.S.

How to Get Started with Affiliate Marketing on Instagram

Later

Thinking about jumping into affiliate marketing on Instagram? In this blog post, we’re explaining what affiliate marketing is, how to get started, and how you can use an affiliate program to fast-track your brand’s growth and success! Table of Contents: What is Affiliate Marketing?

Caring, Consistency, and the New Relationship Marketing

Convince & Convert

It’s called The New Relationship Marketing. So, customers expect us to be faster as a company, but yet they also expect us to engage with authenticity and with empathy and with caring. Is doing more in social media, or participating more with relationship marketing, is it a linear relationship? You keep throwing money at more community managers, and it just keeps scaling and scaling. In your case, you are the relationship marketing expert.

How to Create an Inclusive Holiday Marketing Strategy

Later

An inclusive marketing campaign has never been more important in 2020. Inclusive marketing allows you to represent people from various backgrounds — whether it’s related to race, body size, sexuality, ability, and more. . From the messaging in your ads to the imagery in your Instagram feed, approaching your holiday campaign with an inclusive mindset can unite your community and set your brand apart. How to Create A More Inclusive Holiday Marketing Campaign.

4 Black Voices on Diversity in Influencer Marketing

Later

This year has seen a shift with brands publicly taking accountability for a lack of diversity in influencer marketing. We asked 4 Black creatives to share their experiences and speak about the importance of diversity in influencer marketing.

Humanize It: 10 Tips to Make Your Tweets More Human

Pam Moore

Are your tweets helping you grow community and nurture relationships? Are your tweets helping you increase the ROI of all of your content marketing, digital and brand marketing? Increase ROI of every marketing dollar you spend? How to become a curation expert by sharing 3rd party content. Tapping into the power of the OPC – other people’s content and community. Brand Humanization: Social Media Authenticity vs Transparency.

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8 Trends Shaping the Future of Instagram Marketing

Later

Wondering what the future of Instagram marketing looks like? . From a focus on e-commerce tools to more short-form video, we’re sharing 8 trends shaping the future of Instagram marketing: 8 Trends Shaping The Future of Instagram Marketing in 2021.

8 Trends Shaping the Future of Instagram Marketing

Later

Wondering what the future of Instagram marketing looks like? . From a focus on e-commerce tools to more short-form video, we’re sharing 8 trends shaping the future of Instagram marketing: 8 Trends Shaping The Future of Instagram Marketing in 2021.

The Ultimate Guide to Pinterest Marketing 

Later

Are you getting the most out of your Pinterest marketing strategy? . So if you’re not seeing results from your efforts, now’s the time to knuckle down and invest in your Pinterest marketing strategy. . Here’s our Ultimate Guide to Pinterest Marketing: Table of Contents: The Power of Pinterest Marketing for Business. How to Curate Existing Pins That Support Your Brand Values. How to Use Analytics to Tailor Your Pinterest Marketing Strategy.

These 5 Email Newsletters Will Inspire You To Start Your Own

Buffer Marketing

If you’re interested in building community and establishing yourself as an expert on a certain topic, an individual newsletter may be perfect for you. Email Marketing Flow Small Business Brand Marketing