Sprout Social

JUNE 11, 2024

Addressing the needs and interests of multiple audiences calls for a commitment to data, collaboration and tailored messaging. Kailey White, assistant director of Social Media & Digital Strategy, and Staci Grimes, director of digital marketing are the driving force behind Gettysburg College’s social media strategy.

Education 102

Education Social Media Strategy Collaboration 102

Sprout Social

JANUARY 24, 2024

From understanding audience interests to pinpointing the right collaboration for a campaign, there are many intricacies to influencer marketing. Let’s explore the layers of influencer-brand partnerships so you can build and nurture successful collaborations—and create content worthy of interrupting your audience’s scrolling time.

Influencer 95

Influencer Brands Collaboration Authentication 95

Pam Moore

MAY 7, 2023

Social Cat Review – Social Cat Paving the Way for Small Business and Agencies Influencer Marketing Social Cat Review Influencer Marketing As the owner of a thriving digital brand marketing, training and consulting agency, I'm always on the lookout for cutting-edge tools and platforms that can help my team and our clients smash their goals.

Small Business 78

Small Business Review Influencer Collaboration 78

Sprout Social

MAY 15, 2024

Automation saves time—Sprout’s Social Media Productivity report highlights that almost 60% of marketers using tools have time to get work done and focus on the activities that really need their attention. Report on social media performance Social media reporting evaluates the ROI of your efforts.

Social Media 112

Social Media Social Media Management Sentiment Collaboration 112

Convince & Convert

OCTOBER 8, 2021

You’ve probably heard it a million times already, but authenticity and relatability is EVERYTHING. It’s taking a lot more than just simple traditional marketing to speak to your audience. . Nano & Micro-influencers for DEI Marketing. Never Forget Authenticity . Want your brand to make its mark on society?

Influencer 166

Influencer Marketing B2B Authentication 166

Sprout Social

OCTOBER 31, 2023

Building brand reputation and loyalty is the top business priority for leaders in the current economic climate, according to the 2023 State of Social Media report. Let’s cover three reasons why influencer marketing ROI matters: 1.

ROI 99

ROI Influencer Marketing Survey 99

Pixlee

JUNE 24, 2020

A marketing report from SocialPubli.com showed that 93% of marketers are using influencer marketing. Once thought of as only a trend, influencer marketing is becoming a very profitable marketing tactic. . Employ Scarcity Marketing Tactics.

Collaboration 98

Collaboration Influencer Campaign UGC 98

Bill Hartzer

FEBRUARY 6, 2024

Moreover, the report highlighted the diverse ways in which people, especially Gen Z, seek leisure and social engagement outside their homes. They seek inclusive, welcoming, and playful spaces where they can forge friendships, collaborate, and cultivate a sense of community.”

Study 88

Study Trends Community building Authentication 88

Sprout Social

DECEMBER 6, 2023

There lies the magic of B2B influencer marketing. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. In this guide, we’re diving into the essentials of B2B influencer marketing. What is B2B influencer marketing?

B2B 111

B2B Influencer Brands Marketing 111

Later

JUNE 28, 2021

Micro influencer marketing is great for businesses who don’t have the budget to work with Macro influencers, and want to reach a more niche audience. But what is Micro influencer marketing, how much does it cost, and why should it be part of your social strategy? Need help planning your next influencer marketing campaign?

Influencer 133

Influencer How To Marketing Instagram 133

Sprout Social

APRIL 29, 2024

Need to increase your share of voice in the UK market? Homegrown content creators engage their communities more deeply and get more impactful brand endorsements because of their strong, authentic relationships. For brands and marketers, Instagram is the place to be if you want to connect with UK audiences.

Influencer 96

Influencer Instagram Brands Fashion 96

Hootsuite

MAY 15, 2023

How do you keep marketing messages, branding, and customer experience consistent with, quite literally, so many cooks in the kitchen? Fear not, franchisor: Here’s how to plan, execute, analyze, and maintain a successful franchise social media marketing strategy that all your franchisees will get excited about.

Social Media 92

Social Media HootSuite Guidelines Marketing 92

Sprout Social

FEBRUARY 13, 2019

For marketers it naturally raises several more questions: What do they say when I’m not in the room? The answers to these questions reach beyond brand and even marketing. Now you can use consumer and market insights to make more informed marketing and business decisions—and enact them all from one unified platform.

Authentication 98

Authentication Analysis Sentiment Tumblr 98

Sprout Social

NOVEMBER 21, 2022

And with consumer preferences leaning towards short-form video, the demand for agencies who specialize in TikTok marketing remains high. 5 top TikTok marketing agencies (with case studies). Who they are: Byte/Dept is a marketing technology agency based in London, New York and Berlin. Byte was acquired by Dept in February 2021.

Case Study 109

Case Study Marketing Directory Retail 109

Later

MAY 28, 2021

With over 756 million users , it’s full of opportunities for brand marketing. In this blog post, we’re sharing five ways you can use LinkedIn to market your brand and reach relevant audiences. How to Use LinkedIn for Marketing Your Brand . LinkedIn Marketing Tip #1: Share Customer Success Stories and Testimonials .

LinkedIn 100

LinkedIn Brands Marketing Airlines 100

Sprout Social

OCTOBER 16, 2023

What younger consumers want from brands Depending on your company and industry, appealing to younger consumers doesn’t always mean marketing to Gen Z or Gen Alpha. Brand authenticity It’s easy for brands to default to hopping on timely trends and challenges or creating a social-specific brand voice because it aligns with the zeitgeist.

Brands 108

Brands How To Authentication Collaboration 108

Sprout Social

FEBRUARY 5, 2024

But in a landscape where consumers and professionals alike are skeptical with top companies reneging on their previous commitment, how can brands celebrate Black History Month authentically? Recognizing Black History Month means brands need to go beyond marketing messages that preach solidarity but offer little action.

Social Media 104

Social Media Authentication Communities Campaign 104

Sprout Social

JANUARY 25, 2021

For all the think pieces out there proclaiming influencers are a dying breed, influencer marketing is unquestionably here to stay. Sixty-three percent of marketers plan on increasing their influencer marketing budget in the next year. If you’re considering an influencer marketing program , you’ll have plenty of options.

Influencer 105

Influencer Campaign How To Marketing 105

Sprout Social

AUGUST 10, 2022

Influencer marketing is getting bigger in 2022. A recent report shows 76% of brands are planning to increase their influencer marketing budgets this year. If your brand’s not working with influencers on marketing campaigns, you’re missing out big time. Influencer marketing tools for social listening.

Influencer 107

Influencer Tools Marketing Software 107

Sprout Social

APRIL 3, 2024

Through influencer marketing , these digital trendsetters captivate the target audiences brands look to connect with. They also embody what consumers seek most from brands on social media: authenticity, which is ranked as the number one thing consumers want to see from brands in The Sprout Social Index™.

Fashion 90

Fashion Influencer Ensembli Instagram 90

Oktopost

MARCH 26, 2024

In a world where authenticity, transparency, and efficiency are not just valued but expected, direct communication between brands and their customers is the heartbeat of modern-day business. LinkedIn’s professional environment makes it an ideal platform for building authentic relationships and engaging with potential customers.

B2B 62

B2B LinkedIn Authentication Loyalty 62

Sprout Social

MAY 28, 2020

Reporting on your campaign’s performance to your boss, client or other marketers. Whether you’re a brand marketer running multiple campaigns or an agency marketer managing multiple clients, an easy-to-use, turnkey solution that facilitates collaboration, execution and reporting all in one place can work wonders.

Campaign 80

Campaign Report Social Media How To 80

Sprout Social

APRIL 29, 2024

Need to increase your share of voice in the UK market? Homegrown content creators engage their communities more deeply and get more impactful brand endorsements because of their strong, authentic relationships. For brands and marketers, Instagram is the place to be if you want to connect with UK audiences.

Influencer 61

Influencer Instagram Brands Fashion 61

BeingOptimist

JULY 15, 2021

This whopping number stands as proof of the fact that businesses can make good money if they strategize their marketing around this platform. Tik Tok is undoubtedly the best channel for brand marketing mainly because of the little to no competition here. Use Hashtags in the Right Way for SEO /Tik Tok Marketing.

Strategy 98

Strategy Marketing Case Study Hashtag 98

Buffer Social

JANUARY 22, 2024

Lindsey Gamble , who writes a newsletter about social media and the creator economy , predicts that 2024 will be the year of influencer marketing on LinkedIn. Lindsey predicts that we may even see LinkedIn play more of a direct role in facilitating creator-brand collaborations with a light version of a creator marketplace.

Social Media 101

Social Media Authentication LinkedIn B2B 101

Keyhole.co

OCTOBER 20, 2023

Whether it’s a small venture or a multi-billion dollar designer brand, the photo-sharing platform’s pivot to a marketing tool gives creative exposure. But among millions of brands striving to gain attention, it’s difficult to highlight your authenticity and establish trust. That’s what the coveted Instagram blue tick can help you with.

Instagram 59

Instagram Badge Authentication How To 59

Sprout Social

JULY 5, 2022

First, let’s uncover why building a YouTube marketing strategy is important. Yet, marketing efforts are mismatched, with only 35% of marketers planning to leverage the network. By inviting your team to step in front of the camera, you will win over your audience with authenticity. Creator partnership video. Web series.

YouTube 123

YouTube Video Authentication Education 123

Sprout Social

MARCH 21, 2024

There’s never been a better time to invest in influencer marketing —especially UK TikTok influencers. The platform, known for its fast-moving trends and authentic content, is often tough for brands to break into. The same Ofcom report found that TikTok is a favored news source for UK adults, increasing from 1% in 2020 to 10% in 2023.

Influencer 94

Influencer Brands Fashion Review 94

Sprout Social

FEBRUARY 1, 2024

Most marketing professionals constantly grapple with two questions: What do our customers actually want and how can we turn them into our biggest champions? Without a deep understanding of their audience, even the most seasoned marketers, at times, find themselves in a cycle of guesswork and reactive strategies. Here’s how.

Social Media 102

Social Media Sentiment Loyalty Microsoft 102

Keyhole.co

MARCH 24, 2024

By blending collaborative consumption with experiential tourism and replacing impersonal hotel stays with a sense of community. But how did they hit the marketing bullseye with their social handles? Such marketing leverages the audience’s desire for out-of-the-box experiences and becoming a part of something bigger.

Communities 59

Communities Social Media Strategy UGC 59

Keyhole.co

NOVEMBER 9, 2023

In this article, we’ll guide you through the 3 essential influencer marketing metrics you should be tracking for your upcoming holiday campaigns, ensuring that your efforts spread holiday cheer and deliver real results. What is influencer marketing? What influencer marketing goals can be set for holiday campaigns?

Metrics 52

Metrics Influencer Campaign CPA 52

Buffer Social

JANUARY 3, 2023

Knowing what is true and what isn't when it comes to LinkedIn marketing can make all the difference in creating a successful strategy. To help us answer our questions, we spoke to Hien Mai, from the LinkedIn Product Marketing team. The best thing you can do is be authentic and talk about what is important to you.

LinkedIn 113

LinkedIn Team Hashtag Authentication 113

Sprout Social

MAY 26, 2022

Between its rapidly growing global user base and its investments in brand features, there are a number of reasons to use TikTok for marketing in 2022. This article will outline how brands can architect successful end-to-end TikTok marketing campaigns (versus one-off experimental videos) to capitalize on this engagement. onlineoptimism.

Examples 138

Examples Campaign Tips UGC 138

Pixlee

JANUARY 20, 2022

Among the many niches of influencer marketing , esports is one of the areas that’s gaining traction. Esports influencers aren’t just famous esports gamers, but often others from within the industry like esports franchise owners, critics, and sports reporters. Currently, the global esports market is valued at $1.08

Influencer 82

Influencer Brands Marketing How To 82

Your Escape From 9 to 5

JUNE 27, 2022

Wrike ’s collaborative project management software does just that. It can allow you and your team to work together in real time, or collaborate across departments (even continents) on cross-functional projects. Collaborate ?Communicate, Instant updates and status reports ?Access Secure login with strong authentication ?Keep

Project 68

Project Software Collaboration HootSuite 68

Webbiquity SMM

APRIL 30, 2020

Here’s why you need various tools to support your Instagram marketing efforts, along with guidance to help you determine which tools are likely to work best for you. Social media marketing. With live events shut down, digital marketing using content and social networks has become even more important for brands and marketers.

Instagram 160

Instagram Tools Hashtag Authentication 160

Sprout Social

AUGUST 3, 2023

In the span of 26 years, social media has transformed from a simple communication tool to a powerful marketing platform. As a brand, it’s important for you to adapt to this shift and engage your audience in a more authentic and personal way. And as a result, so has the role of social media managers.

Social Media 88

Social Media Content Airlines Authentication 88