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Brands Using Social Media to Take a Stand Against Racism

Likeable

Throughout the past two months, many brands have been using their platforms (and their dollars) to support anti-racism organizations and the Black Lives Matter movement. While a majority of these brands have remained silent in the past on similar issues, this time has been different. Pernod Ricard: Crowdsourcing App.

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How Brands Use Digital Events to Engage Their Customers

Pixlee

With digital events, marketers can bring exclusivity and #FOMO with a compelling brand narrative. Digital events might be a tough sell for new prospects of your brand – but influencers and partners can help generate interest and attention. Crowdsource topics, themes, and content. There’s no shame in asking your audience.

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Inside The Arboretum: How Sprout built a 10,000-member strong community

Sprout Social

Having hosted over 30 exclusive events, featuring keynote speakers from leading brands and numerous peer discussions, the community provides tangible value to members across 69 countries. Read on to learn how members have found value in the platform and lessons we’ve learned so far for building a successful brand community.

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A closer look: What brands need to know about COVID-19

Sprout Social

So we’re left wondering what is appropriate to share on social media, how businesses can contribute to the conversation and what this means for brands moving forward. Brands and celebrities are changing how they respond. What the future holds for brands. The conversation sentiment in March hit a high of 50% positive. Happy Hour.

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3 Brands Boosting E-commerce Sales with User-Generated Content 

Pixlee

It’s been proven that integrating UGC into brand marketing campaigns helps acquire new customers, drive loyalty, and increase revenue. Consumers trust user-generated content above branded content and are more likely to make a purchase based on the word of mouth marketing from their peers. Goorin Bros. Goorin Bros. Goorin Bros.

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How to build brand loyalty that lasts

Sprout Social

Consumers have endless options when it comes to the things they want to buy and yet 90% still report being brand loyal. Brand loyalty will build ambassadors and help you retain customers long term. Read on to learn how you can bring the concept of brand loyalty into focus through your marketing. Provide stellar customer service.

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7 Ways Brands Can Use the Instagram Close Friends List

Later

Here are 7 creative ways that brands can use Instagram’s close friends list: Note: If you’re just getting started with the feature, you should check out our step-by-step guide on how to create a close friends list in Instagram Stories. #1: I recently started using the new @joy_shave brand shaving cream and they are a DREAM!

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