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Brands Using Social Media to Take a Stand Against Racism

Likeable

Pernod Ricard: Crowdsourcing App. Pernod Ricard announced its plan to create a crowdsourcing app that allows consumers and brands to collaborate with one another to drive real change. The technology uses crowdsourcing to surface hateful speech at scale. Stay tuned.

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Nike Celebrates Instagram Milestones by Thanking Its Community

Convince & Convert

While crowdsourcing fan photos may prove difficult and time consuming with Legal approvals, Nike’s campaign proved that it can be worthwhile. Look for campaign or contest opportunities where it feels authentic and make sure you have the required permissions in place. Sprinkle in shout outs. Look to your fans for inspiration.

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Inside The Arboretum: How Sprout built a 10,000-member strong community

Sprout Social

Build authentic connections Arboretum members find a safe space where they interact and build genuine connections with peers and industry experts. You have to make it worth their time by offering them tangible value, and authentic connections and conversations.

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How To Use Facebook For Marketing

Mindjumpers

Use for instance Facebook to crowdsource your next product idea. Create an authentic brand voice. If you are in need of formulating some goals for your Facebook initiative – here are some clearly defined objectives: • Foster product development and innovation – Learn about your target audience and understand their interests.

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Get Happy: Putting Yourself into Your Brand’s Personality

Convince & Convert

Debbie Gioquindo and Keryl Pesce , co-founders of Happy B h Wines , join the Social Pros Podcast this week to discuss the powerful story behind their brand’s origins, the crowdsourcing approach that helped their business bloom, and some wacky giveaways that have earned them some well-deserved attention. Partnering Up.

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10 Ideas for Holiday Campaigns on Social Media

Likeable

On social, share the cause, utilize crowdsourced, in-network fundraising features , show how you’re supporting, and offer ways for your fans to get involved as well. Partner with Influencers to Increase Authenticity. Choose a cause that is congruent with your brand’s values. Launch a Holiday-Themed Video or Video Series.

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2 Amazing Movember Case Studies That Will Make You Grow it Back

Convince & Convert

While there were many great examples of content throughout the month, Movember’s Moscars crowdsourced video contest and i.d.e.a’s wacky puppet named Harry Mustachio truly bring to life how this charitable movement is generating amazing visual content. The content on Buzzfeed alone was pretty amazing. Movember Introduces The Moscars.