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5 ways social media listening increases customer advocacy

Sprout Social

The risk isn’t just a misalignment with customer expectations but also the missed opportunity to cultivate brand loyalty and advocacy. In this article, we explain how you can use social listening to increase customer advocacy and, in doing so, level up your brand. Social listening plays a vital role in this area.

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Aligning Nano & Micro-Influencers with Your DEI Marketing

Convince & Convert

You’ve probably heard it a million times already, but authenticity and relatability is EVERYTHING. According to the Consumer Culture Report by 5W Public Relations, 83% of people feel that it is crucial that the brands that they choose to support are in alignment with their values. Want your brand to make its mark on society?

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7 Tips to Create an Efficient Social Media Workflow [Templates]

Hootsuite

Social media managers have a tough gig, often juggling multiple accounts , managing complex campaigns, and collaborating with stakeholders. Benefits of a social media workflow An effective social media workflow ensures that every post is well-crafted, timely, strategic, and aligned with your brand guidelines.

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How to use AI analytics for targeted business decisions

Sprout Social

In this article, we take a deep dive into AI analytics and how it differs from traditional data analysis methods for brand intelligence. AI analytics gives a more comprehensive report on continuous performance using trend analysis so brands have a holistic view of the various factors and changes over time. What is AI analytics?

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15 TikTok ideas to boost engagement on your videos

Sprout Social

If you’ve spent any time scrolling through TikTok, you’re likely impressed by the seemingly endless video ideas brands and content creators alike are able to produce. Take a look at this great example of a quick, 20-second Microsoft Excel tutorial: @cheatsheets. How can you emulate this for your own brand?

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Top 10 Social Listening Tools

Oktopost

Social listening means monitoring feeds and platforms for references to your brand, products, competitors, and related keywords, and then taking the extra step to analyze and comprehend what’s being said, who’s saying it, and why, so that you can take action based on that information. Ten Great Brand Monitoring Tools. Brandwatch. .

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10 Graphic Design Trends That Will Be Huge on Instagram in 2020

Later

Edgier brands like W Magazine are already embracing this grungy new trend, which is great for adding more standout character to everyday Instagram content. And if your brand isn’t quite ready for a gritty aesthetic, you can always try this trend on Instagram Stories. . Other pod brands just don't love the Earth enough.

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