Sprout Social

MARCH 7, 2022

Here are four types of brand survey questions marketers use to learn more about how audiences perceive their brand: Cognitive : Questions that assess what audiences associate with your brand. For example, people might associate Apple with “minimalism” or “innovation.”. Most notably, ongoing sentiment tracking.

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Survey Brands Sentiment Template 93

Sprout Social

FEBRUARY 18, 2020

But when you practice social media listening , you’re taking an overall look at brand mentions and industry trends to better inform future marketing decisions. At 78%, the majority of marketers that Sprout surveyed responded to a customer request within 12 hours. Monitoring helps you with your brand perception and sentiment.

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Social Media Strategy Brands Airlines 136

Keyhole.co

MARCH 7, 2022

So you’ve begun your social media marketing journey. According to Google and Forrester’s research , half of the marketers struggle with managing loads of data. Only if you have something more accurate to prove the value of your social marketing plan. Sentiment shows how people feel about your business.

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Report Social Media Metrics How To 52

Talkwalker SM

JULY 23, 2015

Intimate knowledge of markets and customers alike is the key to success for any brand. Market Research: Fashion Trends From NYC to LA. Analysing trends in different regions allows brands to adapt their product development strategies and shape specific marketing campaigns for each of those areas to maximize outcomes in each region.

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Sentiment Reputation Fashion Campaign 60

Sprout Social

DECEMBER 16, 2019

It’s no secret that many marketers still struggle with social media measurement. And this is all despite the wealth of analytics and tools available to marketers today. According to our own data , marketers are focused on a variety of metrics that define what’s working (and what isn’t!) Use our hashtag. The problem?

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Social Media How To Metrics Analytics 99

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. What do buyers really want from social media marketers?

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Social Media B2B Marketing SEO 245

Sprout Social

JANUARY 5, 2022

Instagram tools for hashtags, listening and trendspotting. Built-in hashtag analytics and the ability to identify top-performing content are a game-changer for winning more followers and engaging the ones you have. CapCut offers surprisingly powerful Instagram video editing for both Apple and Android totally for free.

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Instagram Tools Price Hashtag 135

Keyhole.co

JUNE 30, 2021

Every day, social managers involved in the social listening struggle with questions like “Are positive sentiments towards our brand growing or going down?” Apple allowed users to block tracking and now requires users explicitly to agree to pass off their tracking data to app owners like Facebook for targeting ads. Improve data quality.

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Data Social Media Strategy CPC 108

Sprout Social

MARCH 21, 2019

How to use B2C social listening to make better marketing decisions. In this guide, we’ll break down exactly how social listening for B2C can help attract new customers and ultimately make more informed marketing decisions. Meanwhile, reporting via Sprout also highlights the most popular keywords and hashtags related to your business.

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Brands How To Sentiment Analysis 107

Sprout Social

APRIL 10, 2023

There’s a reason why brand awareness is still the top goal for many marketers. The company’s name and hashtag reflect the brand’s edge. That’s exactly what makes their marketing so brilliant and memorable. The company largely markets itself in the same spaces as alcohol brands.

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Brands Handbook Company Examples 128

agora pulse

APRIL 21, 2020

Here’s a deeper look at TikTok marketing and some answers to your most pressing TikTok questions. TikTok launched in 2017, but only recently, marketers started to take it seriously. In my last article, I looked at TikTok marketing essentials and shared a sneak peek into the videos that went viral on the platform.

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Questions Marketing Hashtag Analytics 109

Keyhole.co

MARCH 1, 2023

Every day, social managers involved in the social listening struggle with questions like “Are positive sentiments towards our brand growing or going down?” Apple allowed users to block tracking and now requires them to explicitly agree to data sharing with apps such as Facebook for ad targeting. In its recent update, iOS 14.5,

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Data Social Media Strategy CPC 52

Hootsuite

MAY 10, 2021

Unless you’re Apple, you’re on social media. Even the tech giant, which abstained from traditional social media marketing for light-years by Internet standards, now posts regularly across multiple accounts and channels. Global businesses reach specific market segments on social media through the use of different platforms and accounts.

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Examples Company Social Media Apparel 145

Sprout Social

JANUARY 20, 2022

That’s because any given marketing push involves so many moving pieces. Sticking to the step below not only encourages you to keep a closer eye on your campaigns but also anticipate and avoid the most common roadblocks marketers face. For example, how to market to new customers versus existing ones is apples and oranges.

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Campaign Social Media How To Project 134

Sprout Social

JANUARY 5, 2021

Marketers are always on the hunt for “the next big thing.” Despite popular belief, getting ahead of the curve and predicting marketing trends doesn’t require a crystal ball. Despite popular belief, getting ahead of the curve and predicting marketing trends doesn’t require a crystal ball.

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Strategy Content How To Trends 133

agora pulse

APRIL 23, 2019

5 Reasons Your Agency Should Use Emojis in Social Media Marketing. The great thing about social media marketing is that it’s universal. For marketers, this is a good thing. Did You Know … If you hashtag an emoji on Insta, it will become a live link to see all other Instagram posts that have hashtagged that emoji.

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Social Media Campaign Wikipedia Study 119

The Social Media Hat

JUNE 27, 2016

Clearly Yogi wasn't talking about social media or social media tools, but I think it's the right sentiment nonetheless. If it weren't for Hootsuite's overwhelming market presence, the competition wouldn't have even been close. The Monitoring tab includes any media (photos or video) from your hashtag or location searches.

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Social Media Notification HootSuite Hashtag 167

Hootsuite

AUGUST 17, 2023

Good for: Small businesses and startups, content creators, marketing professionals. Create and queue up posts for specific dates and times, or use Zoho’s social listening features to monitor keywords, hashtags, and mentions related to your brand or industry. Pricing: The integrated marketing hub starts from $40 per month.

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Comparison HootSuite Hubspot Social Media Management 76

Sprout Social

JULY 30, 2018

Comparing the Instagram activity of a small, local retailer to the likes of H&M or Old Navy would be apples and oranges. First thing’s first: marketers should have a strong pulse on what’s considered top-performing content in their space. Perhaps they don’t do much in terms of user-generated content and hashtags.

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Brands Analysis Sentiment Metrics 78

Hootsuite

MARCH 27, 2020

And if your social listening strategy is optimized, your team can continue to monitor audience sentiment around your brand, as well as track what’s happening with your competitors and industry at large. When the market dips, people start to wonder: is now the time to buy? They even came up with their own branded hashtag.

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Social Media How To Policies Team 145