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Audience engagement: What it is and tips to improve it

Sprout Social

Social media management tools like Sprout help you conduct sentiment analysis with artificial intelligence so you can easily review and measure what people are saying about you—and topics related to your brand and industry—across social media. The hashtag should be short, unique and memorable.

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Top Tools & Strategies To Nail YouTube Competitor Analysis

Keyhole.co

Let’s say you want to analyze your competitor’s brand sentiment on YouTube. For example: If you peek into Apple ’s YouTube channel, you’ll see over 190 videos and shorts. The latest live streams are from Apple’s events: the special Apple Event and The Worldwide Developers Conference (WWDC), which gathered millions of views on YouTube.

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Social Media’s Response to Apple vs. The FBI

Convince & Convert

On Tuesday, Virgin’s promotion was shared on Twitter, topping their popular tweets from the week: Still, #LetModFly is only ranked fifth among their Top Hashtags: With the promotion running just until February 21, concern can be drawn over the fact that the hashtag has only been used 11 times. ” Tech: Apple vs. the FBI.

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Miss Topsy? Here are the Top 3 Topsy Alternatives

Keyhole.co

Back in 2015, Apple shut the tool down after purchasing it for $200 million two years before. It also lets you monitor more than just hashtags. It can show you your top posts in terms of engagement and recency, user demographics, percent of positive vs negative sentiments, and location. It’s no longer news; Topsy is dead.

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Miss Topsy? Here Are The Top 3 Topsy Alternatives

Keyhole.co

Back in 2015, Apple shut the tool down after purchasing it for $200 million two years before. It also lets you monitor more than just hashtags. It can show you your top posts in terms of engagement and recency, user demographics, percent of positive vs negative sentiments, and location. It’s no longer news; Topsy is dead.

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Fall seasonal marketing: A guide to the (other) most wonderful time of the year

Sprout Social

It’s finally fall–time for pumpkins, apples, hayrides and Halloween. And, sentiment about pumpkin spice is 69% positive. For some audiences, fall comes with a “must-do” list of pumpkin patches, corn mazes and apple orchards. But the first day of fall is more than an excuse to break out your cardigan collection.

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5 Ways To Use Social Media Content For Customer Success

Keyhole.co

GoPro The camera company GoPro actively encourages users to share videos taken with their products on social media using specific hashtags. Bonus: You can add campaign hashtags and keywords to Keyhole. It goes beyond just monitoring social media platforms for brand mentions and hashtags.