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Audience engagement: What it is and tips to improve it

Sprout Social

Audience engagement is all about the connection your audience feels with your brand and the actions they take as a result of it. In general, audience engagement, and social media engagement in particular, isn’t easy to come by. In this article, we’ll explore audience engagement benefits and strategies.

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7 Tricks for Instagram Accounts with Low Engagement Rates

Pixlee

Ah, the ever-elusive Instagram engagement rate. Have you ever wondered what a good engagement rate is, how to increase yours, or why it even matters? Instagram engagement rates are actually declining for everyone – and they have been all year. Why Should I Care About My Instagram Engagement Rate? early this year.

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Fall seasonal marketing: A guide to the (other) most wonderful time of the year

Sprout Social

It’s finally fall–time for pumpkins, apples, hayrides and Halloween. Bringing a little autumn coziness into your marketing strategy is a great way to keep your content fresh and engaging. million engagements in August alone. This year, engagements hit 2.73 Overall, pumpkin spice engagement is set to hit 15.5

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The power of brand advocacy and its uses

Sprout Social

But how are some brands, like Apple, able to attract new customers and elevate their positioning in the market with a simple announcement? Enthusiastic brand advocates can help new brands get before larger and more engaged audiences. Once you have an idea who your advocates and audience are, offer incentives for further engagement.

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Social media measurement: how to figure out what works

Sprout Social

For example, comparing the social presence of a local bakeshop to an enterprise retailer or software company is apples and oranges. How to measure social media engagement. It’s one thing to have the raw numbers on the different types of engagement we’ll detail below. Do you want to drive sales? A bit of both? Likes and comments.

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Ultimate Guide to User-Generated Content

Later

In the fast-paced world of social media marketing, UGC provides a highly-visual, engaging, and varied range of content — from videos, Instagram Stories, Lives, takeovers, as well as traditional reviews — transforming your social strategy even if your team is small and your resources are stretched! View this post on Instagram.

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This Week in Social Media – 8/14/2013

Social Media Marketing

Another reason why it''s important to stay engaged and to not simply push content out. Facebook is becoming more Twitter-like with "Trending Topics" and celebrity recruitment, along with the existing Verified accounts and hashtag features. Industry Negative comments are like broken windows. The Web isn''t what it used to be.