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Apple Gets More Serious About Using Twitter, but Why it Doesn't Matter

Techipedia: Tamar Weinberg

First, I’m going to say kudos to Apple for trying involve themselves in the world of social media. Let’s envision this scenario: a user has a support issue about an Apple product. Apple has no such protocol in place, and at this point, there is no engagement. I’m going to stop there, though.

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Blogging: Social Media is Not Only About Social Media Sites

Techipedia: Tamar Weinberg

Well, for one, social media users — that is, users on social news sites such as Digg, Mixx, Reddit — are not particularly enthusiastic about the proliferation of marketers in their community. This is a huge challenge for someone who wants to sell their product using social media.

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13 Reasons Why I Am an Obsessive Compulsive Facebook User Â?

Techipedia: Tamar Weinberg

I had graduated college the previous year, so many of my classmates seemed to have “moved on&# from the social sites of my time (all of which have dissolved). But over the past few months, the Facebook community has become a huge success and is continuing to flourish, and my classmates are slowly beginning to join the network.

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Every Social Network is Different: Here's What You Need to Know

Techipedia: Tamar Weinberg

If you use Twitter regularly, you’d see that it wins as a social news site that provides instantaneous news — at least of that caliber. As Chris Garrett explains in his post, if you follow numerous feed bots, you can get the news all the time. The right news will hit the front page of Digg quickly.

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7 Traits of Highly Effective Viral Videos

Techipedia: Tamar Weinberg

Once online, it caught the attention of executives at Apple who flew him into California to make it a commercial reality. It’s really mostly about chance, and like I mentioned earlier in the comments, luck and timing. As Seen In… Social Media Backtype Brightkite Business Exchange DailyBooth del.icio.us

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No, You Can't Automate Social Media!

Techipedia: Tamar Weinberg

Here are some rules of thumb to consider when considering a social media marketing strategy: Engagement is Everything I can’t stress it enough: social media marketing is a social activity! The success of a social media marketing campaign strongly revolves around engagement. Your comparison is apples to oranges.

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Digg vs. Reddit: Reddit's Staff is Better » Techipedia | Tamar.

Techipedia: Tamar Weinberg

That story hit the front page of Reddit and on Digg , and 67 people voted on my comment : Props to Reddit for visibly interacting with the community it serves. Beyond the cool factor, Reddit is easily getting new users by paying attention to its user base and even creating surprises when not even necessary.

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