Oktopost

MARCH 13, 2023

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Episode Summary The strongest strategies are those that are data-driven. But what does that look like in the B2B social media industry, and what role does social play in the B2B buyer journey? Or subscribe on Spotify , Apple Podcasts , or YouTube

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Social Media Management B2B Data Social Media 118

Oktopost

FEBRUARY 10, 2022

Joel Harrison, Editor-in-Chief at B2B Marketing takes on community building. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Joel Harrison, Editor-in-Chief at B2B Marketing, sits down with host Jennifer Gutman to shed a bright light on why more B2B brands are leveraging community.

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B2B Communities Apple Hosting 116

Oktopost

MAY 4, 2023

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Want to hear more from renowned B2B marketing leaders? Episode Summary In today’s highly competitive content landscape, marketers are faced with the challenge of not only creating content that stands out but performs.

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Oktopost

APRIL 4, 2022

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or Youtube. TikTok has absolutely exploded on the social scene over the past few years—and B2B marketers are beginning to test the waters. But where do B2B marketers fit in? You can find Olivia and her guests on Apple Podcasts, Spotify, and YouTube.

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B2B Social Media Management Apple YouTube 118

Oktopost

DECEMBER 21, 2023

With over 30 years in B2B Sales and Marketing, Alex Abbott joins host Olivia Messina on Behind the Post to discuss one of the most prevalent topics in B2B sales today: social selling. Alex urges that the traditional prospecting approach is no longer working.

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B2B Apple Hosting Data 62

Oktopost

APRIL 18, 2022

It’s no wonder that savvy B2B marketers are taking advantage of this popular and portable format to create value-packed audio programs. B2B podcasts are a powerful form of outbound marketing. In other words, podcasts have become a potent source of evergreen content. . But the question is, who’s listening to that content?

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B2B Marketing Apple Hosting 62

Oktopost

MAY 11, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Watch the recording: Want to hear more from renowned B2B marketing leaders? Meet Christopher Willis, an AI content governance and brand alignment strategy expert who is currently serving as CMO/CPO at Acrolinx. Catch all episodes here. Episode Summary.

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Brands Content B2B Apple 144

Oktopost

FEBRUARY 12, 2024

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Episode Summary Behind the Post is back and this time with a new host. Meet Alina Dallal , Oktopost’s Content Marketing Manager. Alina Dallal reveals what’s in store for Behind the Post listeners in 2024. Love going Behind the Post?

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Oktopost

FEBRUARY 21, 2022

Aliza Hornstein, Social Media Manager at WalkMe, goes Behind the Post to reveal the formula for humanizing B2B social media. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or Youtube. It’s no secret B2B social has the reputation of being boring. Episode Summary.

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B2B Social Media Social Media Management Apple 80

Oktopost

MAY 23, 2022

Helen Hauck on employee advocacy, personal branding, and humanizing B2B. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube. Helen and host, Olivia Messina talk about the importance of humanizing B2B brands and the different tactics she’s used on the IFS corporate channels. Episode Summary. Meet Helen.

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B2B Social Media Management Apple Authentication 62

Oktopost

JANUARY 12, 2021

B2B organizations often are remiss in remembering B2B buyers are just B2C consumers wearing a different hat. For B2B, this means buyers expect a personalized, well-developed, enticing customer experience (CX) from first learning of your brand until closing a sale. CX has become an intrinsic part of the B2B marketing funnel.

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B2B Marketing Metrics Survey 101

Oktopost

APRIL 28, 2022

CEO of TopRanks & B2B Marketing Influencer Lee Odden tackles influencer marketing. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Watch the recording: Want to hear more from renowned B2B marketing leaders? Because people crave credible and quality content on social media. Episode Summary.

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Influencer B2B Marketing Apple 174

Oktopost

DECEMBER 16, 2021

Natalie Binns, VP Marketing at Oktopost takes the hot seat on who should own social media at a B2B company. Listen to the podcast: Watch the live recording: Or catch us on Apple Podcasts , Spotify , or YouTube. Natalie is a marketing leader with over 20 years of experience in the B2B technology industry. Catch all episodes here.

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B2B Company Social Media Apple 62

Oktopost

OCTOBER 26, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Want to hear more from renowned B2B marketing leaders? There’s a lot of economic uncertainty right now, and generating revenue as cost-effectively as possible is certainly top-of-mind for many B2B marketing leaders. Catch all episodes here.

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B2B Facebook Apple LinkedIn 155

Oktopost

NOVEMBER 14, 2023

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode Summary Tell me the facts and I’ll learn. You won’t want to miss Solveig’s thoughts on AI in content marketing today– stay until the very end for an insightful take. Tell me the truth and I’ll believe.

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B2B Journal How To Apple 75

Oktopost

OCTOBER 9, 2022

Sarah Noel Block reveals where small B2B marketing teams are missing the mark and how to expand bandwidth without expanding budget. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube. Hot Topics: Where today’s B2B marketers are missing the mark. Or subscribe on Spotify , Apple Podcasts , or YouTube.

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System B2B How To Apple 131

Oktopost

JUNE 20, 2023

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Episode Summary Having an employee advocacy program increases the total social engagement for a brand by 25% to 40% at minimum. She also hosts Oktopost’s B2B social media podcast, Behind the Post. Or subscribe on Spotify , Apple Podcasts , or YouTube

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Strategy B2B Apple Hosting 118

Oktopost

FEBRUARY 20, 2024

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode Summary In this episode, host Alina Dallal sits down with Brittany Otting , the Director of Social Media at CBIZ.

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B2B Sports Apple ROI 69

Oktopost

APRIL 6, 2023

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Want to hear more from renowned B2B marketing leaders? In the B2B world, social listening is an essential practice for B2B organizations that want to create an effective B2B social strategy. Catch all episodes here.

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Atlassian Strategy B2B Apple 118

Webbiquity SMM

SEPTEMBER 21, 2010

Instead, successful media will become aggregators and editors of content, rather than creators. Online content aggregation is as old as the Internet itself, beginning with AOL. New tools, however, are bringing sophisticated content aggregation and curation within reach of midsized enterprises.

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Aggregator Paper.li B2B Content 187

Oktopost

OCTOBER 5, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Want to hear more from renowned B2B marketing leaders? The more data you have on leads, the better you can craft engaging content and messaging. Resources mentioned: In any B2B sales cycle, knowledge equals power. Catch all episodes here.

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Data Engagement Hubspot B2B 118

Oktopost

MAY 5, 2021

Listen to the Podcast: Or Catch Us on YouTube: For more mind-blowing conversations on artificial intelligence and to keep up with the show everyone is talking about this year, subscribe to B2B Marketing Now for free wherever you listen to podcasts or catch us on Apple Podcasts , Spotify or follow Oktopost on LinkedIn. Episode Summary.

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B2B Apple LinkedIn Price 147

Oktopost

JULY 13, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Want to hear more from renowned B2B marketing leaders? With the rapidly changing landscape of B2B marketing, it can be easy as a marketing leader to feel like a fraud and have a fear of being discovered. Catch all episodes here. Episode Summary.

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B2B Marketing Apple Microsoft 131

Buzz Marketing for Technology

SEPTEMBER 8, 2010

Last year I wrote about how the balance of content has shifted. Bottom line is there is more content being produced by Users than by Publishers these days. Which means Publishers (or Marketers) are now the “white noise” in comparison to User Generated Content. Our messages are being drowned out by user generated content.

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B2B Marketing Airlines StumbleUpon 243

Oktopost

JULY 6, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify, or YouTube. Want to hear more from renowned B2B marketing leaders? Why now is the time to make employee engagement a burning priority; and the role content plays in it to keep the momentum going. Catch all episodes here. Episode Summary. Meet Adam Clarke.

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Organization B2B Apple Meeting 125

Oktopost

FEBRUARY 16, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Radically Transparent is a podcast geared towards the modern-day B2B marketer. Host Jennifer Gutman and her guests are a mixture of renowned marketing and sales leaders from B2B marketing organizations around the globe. Catch all episodes here.

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B2B Apple Hosting Meeting 125

Oktopost

MAY 22, 2023

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Episode Summary People want to follow people on social media. In this episode of Behind the Post, host Olivia welcomes Chloe Stevens , the Senior Content and Social Media Manager at UpSlide. Or subscribe on Spotify , Apple Podcasts , or YouTube

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Strategy Tips Apple Social Media Management 118

Oktopost

MAY 12, 2021

Listen to the Podcast: For more mind-blowing conversations on staying ahead of the competition and to keep up with the show everyone is talking about this year, subscribe to B2B Marketing Now for free wherever you listen to podcasts or catch us on Apple Podcasts , Spotify , or follow Oktopost on LinkedIn. Like What You Heard?

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Oktopost

DECEMBER 1, 2021

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. He has a global following of sales and marketing decision-makers built-in and deep expertise across digital, content, social media, and demand generation. Jason Miller, Marketing Director at CreativeX takes the hot seat on slaying mediocrity. Episode Summary.

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Microsoft B2B Apple Conference 109

Oktopost

JULY 22, 2021

Listen to the podcast: For more thought leadership on risk-taking in B2B marketing, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube or LinkedIn. Radically Transparent , is a podcast geared towards the modern-day B2B marketer. Catch all episodes here. Meet Rick Haring. Stay in the Loop.

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B2B Apple Loyalty Hosting 118

Oktopost

FEBRUARY 10, 2021

One of the biggest challenges B2B marketers face in today’s hyper-connected world is being defeated by marketing fatigue. . Today’s modern marketer needs to put digital content strategies in place that stand out. Richard , is a Senior Marketing Executive at Spotler UK, a marketing automation platform for B2B SME’s.

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B2B Marketing Apple How To 108

Oktopost

SEPTEMBER 22, 2021

Listen to the podcast: For more thought leadership on marketing ops, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube , or LinkedIn. In addition, Darrell is editor-at-large for Martech.org, and his recent keynote talks include the Martech Conference and the Get Stacked B2B Conference. Episode Summary.

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B2B Marketing Apple Conference 123

Oktopost

SEPTEMBER 15, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Want to hear more from renowned B2B marketing leaders? There are of course dozens of ways to encourage, incentivize, and gamify your colleagues to share the right content, at the right time. Catch all episodes here. Episode Summary. And on Spotify. ??

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B2B Apple Mobile Reputation 117

Oktopost

OCTOBER 24, 2023

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Episode Summary Jordan Tennenbaum , Social Media Manager at Celigo , joins host Olivia Messina to discuss his transition from a 7-year sales career to social media and the framework he used to triple nearly every metric at his organization.

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Social Media Management Social Media Meme Apple 75

Oktopost

AUGUST 12, 2021

In 2018 it merged with Skyword, the leading content marketing platform, where he became the Chief Strategy Officer. Radically Transparent , is a podcast geared towards the modern-day B2B marketer. Leave a rating and review on Apple Podcasts by heading on over to the Library Tab under Shows. Catch all episodes here. and Forbes.

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B2B Apple Microsoft Startup 118

Oktopost

SEPTEMBER 9, 2021

Listen to the podcast: For more thought leadership on healthcare marketing, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube , or LinkedIn. She explores why content creation is helping her team thrive in reaching and engaging potential partners. Catch all episodes here. Meet Sarah Kuntsal.

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Oktopost

JUNE 8, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Want to hear more from famous B2B marketing leaders? Being authentic has become the key to creating meaningful social media content and building a loyal audience. Radically Transparent is a podcast geared towards the modern-day B2B marketer.

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Authentication Social Media B2B Apple 118