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How companies use video content on social media

Visually SM

But how is your video marketing performance? If you haven’t already made substantial investments in video content for social media platforms, then it’s about time to get started. Of course, you can always post the URL to any old video that you already published. What are the best videos for each platform?

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5 Brands Successfully Using IGTV

Ignite Social Media

Since its launch last summer, Instagram TV (IGTV) has been slow to start; however, some brands are committed to using the platform for long-form video. Even with the lack of enthusiasm for IGTV, videos are still being added daily. The brand has taken advantage of IGTV by using it as an extension of their Instagram page.

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7 Brands With a Killer Social Media Campaign

Later

Nike’s “Dream Crazy” Video. Apparel brand Knix tapped into the power of community for their Swim 2020 social media campaign. Want to easily find and curate user-generated content for your feed? 3: Nike’s “Dream Crazy” Video. For apparel brand Supreme , a partnership with Oreo may seem like an unusual choice.

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20 Most followed brands on Instagram

Unmetric

In fact, 60% of the world’s top brands use this photo/video sharing network for marketing, so it’s little wonder brands are doing everything they can to grow their audience. The brand’s content strategy centers around sports personalities adorned in Nike apparel as an inspiration to go out there and JUST DO IT. Gucci – 35.6

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The key to Victoria’s Secret social media success

Unmetric

But the itch remains, more so than ever, to get their hands on the latest brand apparel. This photo/video network has proven to be a great platform for brands to market their products. The brand’s showcase of its models adorned in VS apparel helps create aspirational appeal among its followers. Here’s what we found out.

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80% of consumers agree brand awareness makes them more likely to buy on social

Sprout Social

Consumers ranked in-feed ads as the most common method of finding new products to purchase , followed by discovery pages and story ads. This might explain why apparel tops the list of most popular product categories to shop for when buying on social media, followed by media (i.e., movies, songs, etc.) and app subscriptions.

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Why Brands Should Invest in a TikTok Strategy

Pixlee

The short-form video app sprung to life around 2017, but rose to massive popularity at the start of the pandemic in 2020. According to recent social media statistics , users love TikTok for its short, 15-second videos. This might look like: Educational videos (product tutorials, how-to videos, recipes, etc.). Funny skits.