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7 Brands With a Killer Social Media Campaign

Later

7 Social Media Campaign Ideas to Inspire Your Strategy in 2021: Knix ’s Community-building. 1: Knix’s Community-building Campaign. Apparel brand Knix tapped into the power of community for their Swim 2020 social media campaign. Want to easily find and curate user-generated content for your feed? Spotify via.

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Creative Communications: Lessons from Health and Wellness Brands

Waxing UnLyrical

These communication approaches popup from healthcare companies, to athletic wear, to fitness apps. When the masses are using the same communication strategies, it’s time to stop and pause. This message is so central to its mission that its Instagram feed could be easily confused as a purely feminist outlet.

Brands 183
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One small step for brand: What marketers need to know about conscious—and increasingly skeptical—consumers 

Sprout Social

Posting a Tweet that gives a vague indication that your company is committed to “doing the work” isn’t going to cut it. Patagonia is revered as one of the best companies that mixes business with activism and it’s easy to see why by looking at their social feeds. Consumers are quick to see right through hollow brand activism.

Brands 110
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What is hashtagging and how to use it effectively

Sprout Social

According to 72% of our LinkedIn community , hashtagging impacts the overall performance of social media content. The term was first used in 1971 when telecommunications companies introduced the # symbol to the touch-tone dialing keypad. While organizing feeds was the original purpose of hashtags, their use case has evolved.

Hashtag 122
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10 Ways You Can Beat the Instagram Algorithm

Pixlee

In 2016, Instagram migrated from a reverse-chronological feed to an algorithm-based feed for displaying content. You should also research what other companies succeeding in your niche do and what content you created resonated with your audience. Take Milani Cosmetics’s Instagram feed, for example.

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20 Most followed brands on Instagram

Unmetric

The brand’s content strategy centers around sports personalities adorned in Nike apparel as an inspiration to go out there and JUST DO IT. The brand’s showcase of its models adorned in VS apparel helps create aspirational appeal among its followers. The brand also effortlessly blends its employees and work-related content in its feed.

Instagram 155
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The Top 5 Social Media Tools in 2020

Pixlee

The right social media tools in 2020 help improve your reach and engagement, but also create valuable moments of community and conversation. More than half of all brand discovery ( 52% ) is happening in public social feeds. Social media contests are great social media tools for giving the company a much more community-centered feel.