Sprout Social

JULY 25, 2023

Google Analytics (GA) offers solutions to these multi-pronged questions around social media analytics. Read on to find out how Google Analytics for social media helps with stronger reporting. Why use Google Analytics for social media measurement?

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Analytics Report Social Media Google 140

Keyhole.co

MARCH 11, 2024

Creating a monthly LinkedIn Analytics report is your go-to strategy for gauging your professional network’s engagement and reach. By diving into your LinkedIn analytics, you’ll unlock insights into what resonates with your audience, allowing you to tailor your content, posting schedule, and engagement tactics more effectively.

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Template Templates Analytics LinkedIn 52

agora pulse

MAY 29, 2019

If you have been managing social media for a while, you are probably wondering, “Is using a native tool better than using a social media management tool?” Let’s look at some pros and cons with social media management tools as well as native tools to see which really works better.

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Social Media Management Tools Social Media Authentication 108

Later

FEBRUARY 18, 2020

Want to know what free social media management tools the top industry pros can’t live without? Everything on this list will help you with fun things like Instagram Stories and hashtags, as well as managing the nitty-gritty data side of running a business on social. 2 Free Social Media Management Tools: Over.

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Hootsuite

JUNE 24, 2020

Social media is abuzz with TikTok’s explosive growth. And that’s why understanding TikTok analytics so important. If your brand is new to TikTok , analytics can take some of the guesswork out of content strategy. The main difference between a TikTok pro account and a regular account boils down to TikTok analytics.

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Analytics Overview How To Metrics 145

Unmetric

JUNE 11, 2019

We all know how big of a role social media plays for business and that managing multiple social accounts on different social media networks can be time-consuming. But luckily there are several analytical tools to help marketers automate such mundane activities. Pricing: $29 – $129 per month.

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Analytics Tools Social Media Curation 125

Sprout Social

NOVEMBER 29, 2023

From breaking down what hashtags people use to suggesting accounts to follow, bots encourage you to take a deeper dive into your audience’s preferences. The long answer is that certain types of automation cheapen the experience and make your business look bad online. And some types of automation can even get your account banned.

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Instagram Tools Strategy Hashtag 115

agora pulse

MAY 4, 2016

If you are looking to incorporate social media into your event , you’ll need to consider including a branded hashtag in your event strategy. I’ve been involved in digital conferences like SEJ Summit and Social Tools Summit — and monitoring hashtag activity during and after the events was crucial. Don’t fret!

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Hashtag Tools Tourism Hotels 156

Sprout Social

MARCH 21, 2019

A great Twitter strategy requires proper analytics to understand what’s working and what isn’t. Analyzing all these aspects of your Twitter performance is essential to measure your social ROI , so you know you’re not just wasting your time on tweets that don’t deliver. Are your Twitter posts generating any clicks?

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Analytics Twitter Tools Strategy 104

Razor Social

NOVEMBER 29, 0002

Are you using the right social media analytics tools to monitor, assess and improve your social media performance? What analytics are you measuring and what should you be measuring in your social media tracking ? The Social Media Analytics Compass. Platform analytics.

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Analytics Social Media How To Analysis 89

Buffer Social

MARCH 6, 2017

We’ve refreshed this post for 2017, check out the latest and greatest social media analytics tools below. Where do you turn for meaningful stats on your social media marketing ? I’m grateful for the insight from some truly incredible tools that help make sense of the actions I take on social media.

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Analytics Social Media Tools Klout 111

Sprout Social

JANUARY 10, 2024

For example, social listening tools powered by conversational analytics help brands monitor hashtags and feedback to quickly identify negative comments and respond. Here are the key steps to set up a standard complaint management process. Here is a report from Sprout’s Listening capability.

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Reputation System Brands Knowledge Base 104

Buzzlogix

MAY 31, 2017

In our most recent update, the Buzzlogix team introduced the latest time-saving feature for social media management tools – Analytics and Reporting. This latest feature takes all the data compiled from your set topic streams and allows you to create custom social media analytics reports in seconds.

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Oktopost

NOVEMBER 16, 2023

You’ll want to choose metrics that align with your business goals for a complete 360º view of your customers and lead engagements on social. To best understand which content types and topics resonate with your audience, measure engagements such as likes, comments, shares, clicks, retweets, or reposts.

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Analysis Data Sentiment Metrics 69

Keyhole.co

JULY 18, 2023

TikTok business accounts A professional account that provides access to all of the app’s marketing tools (TikTok Ads, TikTok Analytics, Commercial Music Library, etc.). Connect your TikTok business account to social media management tools, making planning and publishing across multiple platforms easier.

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Tips Marketing Trends Influencer 52

Keyhole.co

MARCH 9, 2023

Keyhole offers social media listening and analytics for Twitter, Instagram, Facebook, YouTube, and other online media sources all in one easy to use dashboard. Pro: Keyhole has an attractive, real-time analytics and mentions dashboard that can easily be exported to client-ready PDFs.

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Tools Sentiment Hubspot Price 84

agora pulse

AUGUST 17, 2020

A social media strategy refers to a brand’s overall game plan for reaching prospective customers on social media. In other words, a social media strategy is the outline of what (and why) social media managers and digital marketing agencies are planning to do on social media.

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Hootsuite

AUGUST 9, 2023

So I asked one of Hootsuite’s social experts, Trish Riswick, about her experience with AI and if she’s noticed any difference in engagement compared to human-written captions. Riswick shares that the Hootsuite social team has experimented with using AI to write social captions in a couple of ways. “At rate Reach Eng.

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Twitter HootSuite Hashtag Analytics 84

Hootsuite

JANUARY 18, 2024

Once you know that your marketing is intended for little old ladies in Michigan or tech bros in New Dehli, you’ll understand just what type of tone and topics will resonate best… setting you off on the right path to earning engagement and brand loyalty. Define your social media goals Not everyone is on social media for the same reason.

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Social Media Tips HootSuite Marketing 121

Hootsuite

NOVEMBER 7, 2023

It works by tracking mentions (both tagged and untagged) of your brand and your competitors online, along with relevant keywords and hashtags. You can then access all of this information in one place to get both macro and micro views of the social conversation about your industry and your brand. Pricing available on request.

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Brand Monitoring Tools HootSuite Brands 98

Sprout Social

OCTOBER 4, 2021

the topic, format or hashtag) can help guide smarter content creation. Analyze by content type or topic category. On that note, breaking down your data by category or content type is essential to optimizing your content strategy and performance. Sprout’s tagging feature makes this type of analysis easy.

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Data Metrics Sentiment Analytics 124

Sprout Social

MAY 31, 2022

Proofreading your content and hashtags can be a challenge when you’re looking at a 6-inch smartphone screen. How to post on Instagram from a desktop using Sprout Social. Using Sprout Social, you can post photos, videos, carousels and Stories to your Instagram Business Profile. Here’s why: Support for all post types.

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Instagram Social CRM Hashtag Publishing 129

Sprout Social

SEPTEMBER 13, 2022

But the platform may not have all the tools you need to manage a scalable video campaign or strategy. Luckily, Sprout can help you manage your posts, analytics and more, all in one place. Sprout Social. TikTok analytics tools. Here are some TikTok analytics tools to check your metrics: 7. Analisa.io.

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Tools Strategy Video Library 123

Sprout Social

MARCH 16, 2022

Dive deeper into video engagement performance with Sprout Social. Sprout’s Premium Analytics give you a full, 360-degree view of how your videos—paid and organic—perform on social. Request a demo to try Sprout’s Premium Analytics tools and see how they can enhance your strategy. Before we start, know your goals.

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Engagement Report Video Metrics 124

Sprout Social

AUGUST 26, 2020

So you’re ready to bring on a new social media manager to help your brand or agency’s marketing efforts. This is why it’s so important to know how to train social media managers and properly onboard a new social media team member. Creative copywriting. Customer service.

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Team Social Media Social Media Management How To 139

Hootsuite

MAY 1, 2023

Are you looking to create a more efficient social media workflow? Social media managers have a tough gig, often juggling multiple accounts , managing complex campaigns, and collaborating with stakeholders. Read up on social media compliance and compliance tools before getting started.

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Template Templates Social Media Tips 134

Buffer Social

MAY 5, 2016

We social media marketers are a lucky bunch; not only are there a gigantic number of free social media tools at our disposal (everything from timing tools to social media management tools like Buffer ), there are free tools from the social networks themselves: Facebook insights, Pinterest analytics, and now Twitter analytics, too.

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Analytics Twitter How To Embedding 93

Sprout Social

AUGUST 7, 2023

The launch of a new social network is typically met with equal doses of curiosity and concern. Brands and the social media managers that run them took to the platform with enthusiasm. According to Mosseri, confirmed features include a desktop version, hashtags , expanded search functionality and direct messaging.

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API Social Media Management Platform Instagram 92

Hootsuite

FEBRUARY 16, 2021

For this article we quizzed the Hootsuite customer success team—people who spend their days deep in the gears of everyone’s favourite dashboard—about what little-known, under-appreciated features they pass on to social media managers day in and day out. Automatically tag your (outbound) posts for better analytics.

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Sprout Social

OCTOBER 6, 2022

Most marketers undoubtedly want the audience growth and attention that comes from achieving a social media viral video. In fact, it’s the dream of many social media managers. Whether it’s a tweet or an Instagram Reel, many different types of content can go viral. Use hashtags. at least once.

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Video Social Media How To Trends 127

Oktopost

NOVEMBER 30, 2023

Dark social refers to sharing online content through private channels such as DMs, messaging apps, email, or other non-public platforms. It is called “dark” because this activity is challenging to track using traditional analytics tools, leading to unattributed or unrecognized traffic sources.

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Forums Reddit Analytics Sentiment 62

Hootsuite

MARCH 15, 2021

Twitter automatically includes the username in a reply, so you just have to type out your response: A fantastic read about really stopping worrying about the low / minimal risk of transmission and focus on the high yield. Hashtags or keywords. And begin typing your Tweet. How to monitor Twitter mentions using Twitter Analytics.

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Twitter HootSuite Notification Analytics 145

Webbiquity SMM

MARCH 15, 2018

Additionally, you can also search for content yourself, with keywords, hashtags, or specific Facebook Pages that you know. Another cool thing about PostPlanner is that it allows you to engage your audience with interesting status updates, questions, fill-in-the-blank updates, and all kinds of other types of social media updates: Agorapulse.

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agora pulse

JULY 28, 2020

It doesn’t matter if you work for an established brand, want to build your company’s social media presence from the ground up, or work for a social media marketing agency. No matter where you work as a social media manager , you must make sure that the content you publish speaks to your audience.

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Report Data Social Media Content 121

Sprout Social

APRIL 4, 2023

Types of ephemeral content on social media Let’s briefly look at the different kinds of ephemeral content available on social media platforms: Instagram stories Instagram Stories are photos or videos that have a lifespan of 24 hours. You can add links, hashtags, tag other accounts and add location tags.

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agora pulse

MAY 28, 2020

Basically, some of your content is valuable for more than the normal limited social media lifespan. That ageless type of content (which may only need minimal updating now and then) is called evergreen content. In other words, publish it again on your social media platform. Choosing Which of Your Posts to Republish.

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Instagram How To Hashtag Feed 170

agora pulse

JANUARY 22, 2021

Social media managers often overlook these important Instagram features. As a social media marketer, it’s been incredible to watch Instagram flourish over the past few years, evolving from a simple (if popular) photosharing app to become one of the most popular social media marketing sites on the market.

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