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The Top 10 Marketing Attribution Software Solutions

Oktopost

These include social media, paid search, organic search, paid social, affiliates, email marketing, marketing automation, and many more. However, the most common attribution platform, Google Analytics, has no idea what happens in Facebook ads, and Facebook Analytics has no understanding of the Google programmatic exchange.

Software 101
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Social Media ROI’s Missing Ingredient

Convince & Convert

I did a webinar recently with my friends from Expion about cross channel social media analytics. Well, how much are you paying for them in paid search? You should definitely be following Nick Cicero in social. Are you putting all of your emphasis in social media measurement on exactly the wrong thing?

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What's Bigger Than Big Data?

Twist Image

There''s no need to benchmark brands against their competencies with big data because, quite frankly, most brands don''t even have a proper definition for what big data means. At this moment in time, human beings should be looking towards real-time opportunities with analytics. Putting big data aside for real-time analytics.

Data 95
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Jake's Take: Comcast Cares & You Can Too

Firebelly

When companies actually put the effort in to interacting with their audience, definitely. If you tweet @PopeyesChicken, you’ll find all kinds of tweets about their “bonafide” fried chicken, and @FamilyFeud represents the TV game show, and loves to re-tweet what game show fans all over are saying.    Is it worth it?

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Stop tweeting your DailyBooth photos NOW

Firebelly

I'm definitely a leaner when it comes to photos (only to satisfy my own silly insecurities) but at least I don't burden all my associates with it. If we've seen one photo of you on twitter, that is probably good. But really you've hardly changed since yesterday.

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9 Everyday Tools to Increase Earned Media

Kikolani

Paid media are media assets that are obtained through external investments such as display ads, sponsorships and paid searches. Buffer comes with a great analytics that will help you determine if your tweets are effective. If you’re not using this, you’re definitely missing out.

Tools 151
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More Great Internet Marketing Posts for 2007

Techipedia: Tamar Weinberg

In addition to a bit over overlap from my previous post, Matt covers other categories pertinent to search marketing, including local search, search technology (e.g. small business, analytics (he dedicates a whole section to this one!), rants, and funny posts about the search marketing industry in general.

Marketing 100