Analytics, Consultant, Engagement and Social CRM

Social media personalization: The opportunity and risks to consider

Sprout Social

JANUARY 9, 2024

Research how your customers want to engage with you, and what kind of personalization efforts would resonate most. Consult data reports from trusted publications, survey your customers, collect competitor intel and sift through past social data. Which posts drive the most engagement? What content wows our audience?

Social Media

Social Media Sentiment Data Team

Why Influence Mining is the Next Gold Rush | social crm | Social.

Convince & Convert

AUGUST 10, 2010

Influence mining is primarily being used in two corners of the social Web – for identifying and engaging with categorical or brand authorities; and for adding information to customer service interactions. JB : In addition to influencer outreach, how can companies engage in influence mining for customer service?

Social CRM

Social CRM Influencer Klout Social Media

Sharing Is Caring (And Selling)

Twist Image

APRIL 17, 2012

At its core, what actually makes any piece of content (whether it's generated from an individual or a company) have any semblance of social-ness to it, is the ability for it to be as shareable and as findable as possible (if you do that and people like it, they will naturally talk about it). A social business is a sharing business.

Wiki

Wiki Hotels Social CRM Retail

Not Tracking Social Media ROI is Your Fault

Convince & Convert

JULY 29, 2012

If you want to neatly measure social media ROI, give your customers and fans a clear assignment with tracked clicks and post-click landing pages and forms. Even The Social Media ROI Cookbook includes little discussion into social’s critical role in loyalty and retention.

ROI

ROI Social Media Social CRM Survey

6 Required Competencies for Social Organizations | Conferences and.

Convince & Convert

FEBRUARY 24, 2010

Develop Rules of Engagement The only way to succeed in a world where marketing is a waterfall, not a lake, is to have codified rules for how you’re going to handle social media circumstances. Though I somewhat disagree with the premise that “social media makes everything about marketing&#. Who’s listening?

Compete

Compete Conference Organization Social CRM

How to Match 10 Key Success Metrics to Your Blogging Strategy.

Convince & Convert

MARCH 4, 2010

Yet, in much of my social media consulting work corporate blog owners are invariably most interested in total visits and RSS subscribers. I'm not sure you can separate content from community anymore, as Google seems to be looking more and more at engagement (comments, linkbacks, time on site) to determine the value of content.

Metrics

Metrics Strategy How To Tourism

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 20, 2010

Brand Interaction is a Major Part of Life on Twitter In addition to following brands, Twitter users research and engage with companies. I believe Twitter will ultimately be the way that we interact with brands, and will power the social CRM movement. 42% learn about products and services via Twitter. 19% seek customer support.

Social Media

Social Media Statistics Strategy Research

4 Steps to Drive Sales with a Social FAQ | Blogging and Content.

Convince & Convert

MAY 11, 2010

You can study your Web analytics, and see which pages get the most traffic, and what questions are likely to be in prospects’ minds when they are on those pages. Is there no place for old-fashioned “selling&# using social media? Or, you could survey Web site visitors, gathering data in real-time. Remember the cold call?

FAQ

FAQ Content Consultant Social Media

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy.

Social Media

Social Media Strategy Influencer Social CRM

The 8 Wrong Questions PR Firms Are Asking About Social Media | PR.

Convince & Convert

AUGUST 18, 2010

Better question: How can we optimize and improve our existing social media programs? Better question: How can we encourage existing customers to truly engage with our clients on the social Web? But there are still plenty of PR firms (and companies, for that matter) looking at social media purely as a distribution vehicle.

Questions

Questions Social Media Consultant Education

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

MARCH 23, 2010

A safety net CTA gives visitors a way to remain engaged even if they're not ready to convert (whatever that may be). 100 5 Ways to Make Friends with Strangers on Your Blog | Blogging and Content Creation | Social Media Consulting – Con… [link] [link] Top ? link] Adine Jay, This was timely and a great help for me.

Social Media

Social Media Strategy Consultant RSS

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 21, 2010

Another couple of points that readers may want to consider in the second section would be the ability to sort content by influence, engagement, comment count, followers etc… Often helps to surface the posts/tweets that may need the most attention first. And of course thanks for including Radian6.

Social Media

Social Media Radian6 Strategy SM2

Favorite Social Media Management Tools for Small Business

Convince & Convert

MAY 17, 2012

Although we consult primarily for large and medium-sized businesses here at Convince & Convert, we are often asked online and in speaking engagements about social media management tools for smaller businesses. Better engagement across multiple networks. In-depth analysis of your social media marketing program.

Social Media Management

Social Media Management Small Business Social Media Tools

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 21, 2010

At one point we discussed headline writing and what draws clicks within the social media content universe. I mined my Google Analytics and put together a list of the 25 most popular posts that have ever appeared on this blog , ranked by total number of page views. Do longer headlines explain the contents of the post better?

Social Media

Social Media Strategy Social CRM Consultant

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 21, 2010

Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. So, I took a personal inventory and created this overview of the 39 social media tools I use daily. I use Objective Marketer for all of my in-advance Tweets, and when I want to engage in some headline and/or time of day testing.

Social Media

Social Media Strategy Consultant Tweetdeck

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

AUGUST 26, 2010

To date, customers of RowFeeder have either been interested in monitoring social media campaigns (tracking hashtags, Twitter replies, etc.); or engaged in brand reputation management, often on a weekly basis. “We think we’re ideal for companies needing that next level of insight into online conversation,&# he said. .

Social Media

Social Media Strategy Analysis Reputation

Social Media Success Metrics and Premature Calculation | Social.

Convince & Convert

MAY 20, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Are You Suffering From Premature Calculation?

Metrics

Metrics Social Media eBook Social CRM

3 Ways Facebook is Killing Your Website | Social Media Marketing.

Convince & Convert

AUGUST 3, 2010

With FBML and a flurry of new easy-to-use Facebook tab customization providers like North Social (check them out, really great stuff), it’s now possible to include on your Facebook fan page much of the most engaging content and functionality that previously was the sole property of a freestanding website.

Social Media

Social Media Facebook Marketing Consultant

RIP 3 Ways Facebook is Killing Your Website

Convince & Convert

AUGUST 3, 2010

With FBML and a flurry of new easy-to-use Facebook tab customization providers like North Social (check them out, really great stuff), it’s now possible to include on your Facebook fan page much of the most engaging content and functionality that previously was the sole property of a freestanding website.

Facebook

Facebook Consultant Social Media Sites

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

JULY 13, 2010

She develops and supervises strategic communications programs for major companies in professional and financial services, with a particular emphasis on the legal, consulting and insurance industries. Advertising shops, SEO agencies, email consultants…the list goes on. It takes time to understand social media.

Social Media

Social Media Strategy Consultant SEO

The Productive Online Business Toolbox: My Must-Have Tools

Techipedia: Tamar Weinberg

MARCH 22, 2011

As many of you know, I’m a work at home mom who operates as a consultant, ad sales manager for Mashable, and soon-to-be startup founder all from one single Dell laptop which I use as a desktop. Rapportive is a social CRM, giving you important information about the person who is emailing you. Rapportive.

Products

Products Tools Google Reader RSS

4 Reasons the Social Business Evolution Starts Now

Convince & Convert

MARCH 2, 2010

As I wrote just a couple weeks ago, email and social media are more alike than different , and the major corporations that comprise much of the customer bases of ExactTarget and CoTweet are embracing that concept. Really, what is social media from the brand perspective but email 2.0?

CoTweet

CoTweet CoTweet Analysis Consultant

78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)

Webbiquity SMM

AUGUST 16, 2010

Despite the widespread use of the phrase “social media marketing,&# marketing is not the only business use of social media, as John Jantsch reminds us. Here he outlines five ways that sales can use these tools as well, from social CRM to teaching prospects how to solve business issues. by Cultivating Your Customers.

Social Media

Social Media Tools Strategy Tips

Social Media Informer

Social media personalization: The opportunity and risks to consider

Why Influence Mining is the Next Gold Rush | social crm | Social.

Trending Sources

Sharing Is Caring (And Selling)

Not Tracking Social Media ROI is Your Fault

6 Required Competencies for Social Organizations | Conferences and.

How to Match 10 Key Success Metrics to Your Blogging Strategy.

Convince and Convert Blog: Social Media Strategy and Social Media.

4 Steps to Drive Sales with a Social FAQ | Blogging and Content.

Convince and Convert Blog: Social Media Strategy and Social Media.

The 8 Wrong Questions PR Firms Are Asking About Social Media | PR.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince and Convert Blog: Social Media Strategy and Social Media.

Favorite Social Media Management Tools for Small Business

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince and Convert Blog: Social Media Strategy and Social Media.

Social Media Success Metrics and Premature Calculation | Social.

3 Ways Facebook is Killing Your Website | Social Media Marketing.

RIP 3 Ways Facebook is Killing Your Website

Convince and Convert Blog: Social Media Strategy and Social Media.

The Productive Online Business Toolbox: My Must-Have Tools

4 Reasons the Social Business Evolution Starts Now

78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)

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