Oktopost

JANUARY 11, 2024

Types of Demand Generation Tools While some companies prefer to look broadly at marketing automation, others may choose a tool for a specific purpose, such as sending newsletters. There are many types of demand generation tools, including: Content marketing tools optimize SEO , analytics, and competitor analysis.

Tools 62

Tools B2B Hubspot Analytics 62

Keyhole.co

MARCH 9, 2023

There are tons of social listening tools out there and it’s hard to choose the one that’s right for your company. If you’re looking for a social media listening tool in particular—one that can track what people are saying about your brand—then you’ve come to the right place. You can view all Keyhole pricing plans here.

Tools 84

Tools Sentiment Hubspot Price 84

Sprout Social

JUNE 28, 2023

It includes automation strategies across marketing, including social media, digital advertising, segmentation, analytics and data measurement and yes, email marketing. With automation tools, companies can target a larger range of customers and prospects across a range of channels. Why use marketing automation?

Team 109

Team Hubspot Marketing SMS 109

Buffer Social

SEPTEMBER 5, 2023

All three now work at a senior level at companies known for their top-notch social media strategies. On the hunt for guidance about how to build a career as a social media executive, I interviewed all three. The March 2023 CMO Survey revealed companies spend 17 percent of their marketing budget on social media.

Social Media 90

Social Media How To Skills Hubspot 90

Buffer Social

JANUARY 22, 2024

First is the increased focus on tools to enable sponsored content and improved analytics for tracking its performance. Lindsey Gamble , who writes a newsletter about social media and the creator economy , predicts that 2024 will be the year of influencer marketing on LinkedIn. What else is corroborating this prediction?

Social Media 101

Social Media Authentication LinkedIn B2B 101

Sprout Social

APRIL 12, 2022

Traditionally, PR work consisted of damage control, crafting press releases, disseminating company news and pitching journalists. Knowledge of SEO, influencer marketing, social media campaigns, link building and trending topics all sit on the wishlist of skills. How data and analytics impact public relations.

Statistics 107

Statistics Skills Analytics Press Release 107

Oktopost

MARCH 26, 2024

That is why we’re excited to share we’ve joined forces with LinkedIn to provide mutual Oktopost and LinkedIn customers the ability to channel messages directly from their LinkedIn Company Page into Oktopost’s Social Inbox.

B2B 62

B2B LinkedIn Authentication Loyalty 62

Oktopost

APRIL 26, 2021

It means that rather than developing engaging content and talking directly with an audience, content is pushed out, often automatically, to social media channels without a thought for the person who may be reading it. B2B companies are especially guilty of this — but they don’t have to be. Respond to comments in real time.

Engagement 156

Engagement Social Media How To Hubspot 156

Unmetric

NOVEMBER 4, 2019

Now that social media is mainstream with every company, the demand for marketers with social media skills is higher than ever. The importance of having a dedicated person to monitor a company’s social media presence and derive insights for successful marketing practices is the need of the hour.

Social Media 97

Social Media Social Media Management Sentiment Analytics 97

agora pulse

JANUARY 28, 2020

Actually, you’ve probably been making the shift to this form of social media marketing already. Relationship marketing expert and thought leader Jessika Phillips recently joined Agorapulse’s Social Pulse Weekly Show to share what social media managers should know about dark social.

Remix 139

Remix Social Media Management Conversation Analytics 139

Sprout Social

JULY 14, 2023

This means your company risks losing valuable opportunities to connect with consumers. Decreased sales and revenue Most concerning of all, in the HubSpot 2023 Sales Trend Report , 52% of leaders say low revenue is the biggest impact of misaligned sales and marketing functions. B2B brands are improving revenue through smarketing.

Collaboration 76

Collaboration Marketing Team Hubspot 76

Social Media Strategies Summit

OCTOBER 24, 2018

Furthermore, 80% of consumers say they are more likely to do business with a company if it offers a personalized experience. Personas also help to identify authentic and personalized opportunities to reach your customers through social media. What social activities (platforms, hashtags, accounts) should be used to reach them?

Social Media 113

Social Media Strategy Guidelines Template 113

Oktopost

JULY 22, 2021

When your B2B marketing technology is in step with the evolving social commerce landscape, you can more meaningfully engage with your customers. Then you can manage all of your interactions and analytics from within the familiar environment of your CRM. Social CRM: What Is It? Why You Should Merge Social and CRM Data.

Social CRM 96

Social CRM B2B How To Patterns 96

agora pulse

APRIL 28, 2020

Learn from these gifted and experienced social media managers about what it takes to be successful in the social media industry. Are you hoping to become a social media manager, either for your own business or as a consultant to others? What is the best aspect of being a social media manager?

Social Media Management 161

Social Media Management Social Media How To Consultant 161

Oktopost

OCTOBER 26, 2020

Sadly enough, even though social selling is proven to increase company revenue by upwards of 16% , 3 in 4 sales reps don’t implement the strategy. According to the same survey, 84% of company decision-makers are using social media to support a purchase decision. Why you need a social media management tool.

Social Media Management 159

Social Media Management Social Media Tools Hubspot 159

Sprout Social

JANUARY 4, 2021

According to the 2020 Sprout Social Index™ , the top three reason consumers follow brands on social are to: Learn about new products or services. Stay up to date on company news. This Tweet from the Gap wasn't just a spur of the moment post from a social media manager who couldn't read the room.

Campaign 124

Campaign Social Media Marketing Metrics 124

agora pulse

OCTOBER 26, 2020

Shopping for social media management tools? Or need to upgrade to a new social media scheduling app? Finding the right social media management tool is essential for everything from building your brand and driving sales to optimizing your digital strategy and maximizing your budget. Social CRM.

Social Media Management 138

Social Media Management Social Media Tools Social CRM 138

Pixlee

DECEMBER 13, 2021

Whether you’re a new startup or a seasoned company, this post will walk you through how you can build a wildly successful brand strategy for your ecommerce brand in 2022. UGC is flexible, community-driven content that can be shared across your most impactful marketing channels (like social, emails, and on-site product pages).

Strategy 52

Strategy UGC Brands Apparel 52

Oktopost

JULY 13, 2023

Recent research has shown that consumers find brands with an active social media – either posting multiple times a day or a couple of posts a week – more trustworthy than brands who do not stay active. Visibility, then, has become the difference for companies seeking success, customer attention and customer loyalty.

Social Media Management 62

Social Media Management Social Media Tools ROI 62

Oktopost

FEBRUARY 1, 2024

Lastly, most brand marketing tools offer analytics and reporting capabilities, which will aid you in understanding how your audience perceives you and how they interact with your brand. Oktopost integrates with Hubspot, Salesforce, SugarCRM, and other popular sales platforms to help you maximize the impact of your social media efforts.

Brands 62

Brands Hubspot Marketing B2B 62

Oktopost

JANUARY 25, 2021

LinkedIn alone generates 80% of social media B2B leads these days. 75% of B2B buyers research their purchases on social media. Social media has become the key to demand generation. Many B2B companies know they have a product or service that can solve problems for lots of businesses.

Social Media Management 156

Social Media Management B2B Social Media Hubspot 156

Buffer Social

MARCH 9, 2017

Social Media Conference for PR, Marketing and Corporate Communications (March 27-29, Orlando). Social Media Strategies Summit (April 26-28, Chicago). Social Media & Web Analytics Summit (April 26-27, San Francisco). Social Media Camp (May 3-4, Victoria, British Columbia).

Conference 103

Conference Social Media Price Forums 103

Razor Social

SEPTEMBER 11, 2019

I am certain that most marketers would agree on this one – social media marketing drains so much time and energy if not properly managed. There’s scheduling, monitoring, engagement, analytics…. It’s a completely free tool that will enable you to track the performance of links in Google Analytics.

Products 77

Products Marketing How To Project 77

Buffer Social

NOVEMBER 30, 2016

If you’d like to dig into one area in particular, here’s a quick table of contents so you can jump to the section that’s most important to you: Social media marketing classes (Nos. Marketing data and analytics classes (18-24). Free Online Courses to Learn and Improve Your Social Media Marketing Skills.

Class 40

Class Skills Social Media Marketing 40

Hootsuite

JULY 13, 2023

The list of Sprinklr alternatives below offers a variety of powerful social media tools to help you drive customer engagement, boost brand loyalty, and manage your online reputation. Meltwater also offers social media management tools like scheduling and publishing posts.

Comparison 76

Comparison HootSuite Hubspot Price 76

Buffer Social

JANUARY 18, 2017

If you want to stay motivated and achieve more results for your company through social media, science recommends setting goals. Below is a list of 9 ultra-effective social media goals to help you maximize your returns from social media: 1. But which goals should you set? Generate new leads.

Social Media 40

Social Media How To Metrics Tweetdeck 40

Buffer Social

AUGUST 8, 2017

How do you stay on top of all your social media marketing tasks? From creating and publishing content to analytics and reporting, it can be pretty overwhelming to think of all the jobs social media marketers have to complete every day. Here are 25 of the very best social media management tools out there.

Social Media Management 111

Social Media Management Social Media Tools Price 111

Oktopost

DECEMBER 18, 2023

By integrating with popular social media platforms, this software streamlines all community-building activities, such as creating online groups and automating and scheduling social content. Plus, you get analytics and reporting in one place, so you can accurately track the results of your initiatives.

Software 62

Software Communities Forums Hubspot 62

Hootsuite

AUGUST 14, 2023

What about one perfect social media management tool? If you’re commitment-phobic when it comes to picking a social media management platform, we get it. Buffer also provides a fairly intuitive and user-friendly interface, making it easy to navigate and manage social media profiles efficiently.

HootSuite 67

HootSuite Social Media Management Price Hashtag 67

Sprout Social

APRIL 30, 2018

The concept of hiring a dedicated social media manager was almost unheard of a decade ago. The average business is pouring hours upon hours per week into social media as ad budgets are on the rise. Not all businesses are exactly clear on how to hire a social media manager. The problem?

Social Media Management 95

Social Media Management Social Media How To Hubspot 95

Sprout Social

DECEMBER 20, 2023

Proven ROI Proving social media ROI is a key success indicator that social teams must demonstrate. A robust social media analytics and reporting tool enables social teams to demonstrate and prove ROI, and understand the full impact of their efforts. It also happens to be the most difficult.

HootSuite 110

HootSuite Brands Price Collaboration 110

Sprout Social

DECEMBER 29, 2022

Breaking down silos at your company? If you answered yes, your current project management strategies and corporate communications tools might need an upgrade. It’s time to invest in project management software to help you plan, coordinate and execute your team’s work at a higher level. Secure request management.

Collaboration 100

Collaboration Software Project Tools 100

Sprout Social

JULY 20, 2022

Keep reading to find out what you need to know when choosing an enterprise social media management software. 3 things you need to know before choosing enterprise social media management software. Here’s what to outline to set your company up for social success: 1. Your goals. What is it?

Organization 78

Organization Social Media Tools Hubspot 78

Hootsuite

JANUARY 10, 2024

If you are a small team or solopreneur wanting to scale your reach and analytics capability, AI marketing tools can be a game-changer. With the right software, companies with minimal resources can compete with the big boys. a month Who it’s best for: Designers, small business owners, social media managers, students 8.

Tools 99

Tools HootSuite Price Marketing 99

Oktopost

JANUARY 17, 2024

Some of their main barriers include knowing what KPIs to track, integrating analytics across platforms, and connecting results to their initial goals. While 59% of businesses report using at least five website intelligence platforms , consider starting with a powerful, well-established one, such as Google Analytics.

Metrics 62

Metrics Cost Hubspot Analytics 62

Hootsuite

AUGUST 22, 2023

This often includes: Building and editing posts Suggesting keywords and hashtags Scheduling posts to publish at optimal times Providing analytics on your already-published posts to give insight for next steps Instagram is a fun platform for personal and recreational use. So… who planned it better, Hootsuite or Sprout Social?

Instagram 64

Instagram HootSuite Hubspot Marketing 64

Sprout Social

AUGUST 14, 2023

With our social media management platform, your team executes seamlessly across tactics to maximize your reach and engagement. Our analytics features help you uncover which content is driving the most engagement and, in turn, inform future content strategy. The result was a 48.6%

Platform 72

Platform Tools Curation LinkedIn 72