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12 Facebook publishing tools for your brand in 2024

Sprout Social

Nowadays, there are much more efficient ways to publish and schedule social media content. If you take advantage of a Facebook publishing tool, you will be empowered to have a tool semi-automate your social media management tasks. Other tools allow you to choose automated optimal times based on your audience.

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Instagram automation: Strategy and tools to do it right

Sprout Social

Let’s talk about legalities—or at least, what abides by Instagram’s Community Guidelines —so your account doesn’t get penalized. Comments: Similarly, a bot can also leave social media comments —on your posts and others. Sprout Social’s Saved Replies and Asset Library are a perfect example of this.

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How to Take a Collaborative Approach to Managing Social Accounts Across Higher Ed Departments

Social Media Strategies Summit

They discussed various issues related to collaboration, including how to ensure cohesive branding, maintain effective communication, break down silos, and share best practices with university social media managers. Bring a warm winter coat to donate to individuals and families in need in our local community.

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Salesforce Social Studio Sunset: Everything You Need to Know

Hootsuite

Salesforce recently announced the retirement of its social media management tool Social Studio. Luckily, you won’t have to look far to find the best Social Studio alternative. Hootsuite does everything Social Studio does and more for a fraction of the cost. Customers will lose access on Nov.

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How to Win with Video (Even If You’re Terrified)

The Realtime Report

As the social media manager of a video platform, my job obviously involves a LOT of video. Social media managers put an immense amount of pressure on themselves to be perfect. Create a content library where you [and your teammate(s)] can dump assets for repurposing. Authenticity Over Perfection.

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5 Underrated TikTok Marketing Tips You Need To Try

Keyhole.co

TikTok business accounts A professional account that provides access to all of the app’s marketing tools (TikTok Ads, TikTok Analytics, Commercial Music Library, etc.). Connect your TikTok business account to social media management tools, making planning and publishing across multiple platforms easier.

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2020 vision: three resolutions marketers are committing to this year

Sprout Social

We asked our Sprout community on Twitter and LinkedIn what they want to tackle in the upcoming year and gathered the resources they need to knock out those resolutions. With a whole library available right at one’s fingertips, marketers can avoid being one of the 80% of individuals who fail to reach their resolutions by year’s end.