Sprout Social

MARCH 12, 2024

The key is being quick to the draw when it comes to sharing their unique POV on timely topics, and understanding which issues are important to their community. Like Reformation’s latest campaign with Monica Lewinsky and Vote.org , some brands will rely on influencers and celebrities to communicate their brand values.

Social Media 114

Social Media Marketing Sentiment Influencer 114

Hootsuite

SEPTEMBER 14, 2023

For example, marketers looking to leverage social data intelligence might track Instagram, Facebook, and Twitter conversations to measure sentiment around their brand or products. Collecting data Once you’ve identified relevant social media conversations, the next step is to collect data to help inform your analysis.

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Sprout Social

SEPTEMBER 11, 2023

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. So have business intelligence tools that enable marketers to personalize marketing efforts based on customer sentiment.

Process 110

Process Sentiment Analysis Applications 110

Sprout Social

AUGUST 10, 2022

Influencer marketing is getting bigger in 2022. A recent report shows 76% of brands are planning to increase their influencer marketing budgets this year. If your brand’s not working with influencers on marketing campaigns, you’re missing out big time. Influencer marketing tools for social listening.

Influencer 113

Influencer Tools Marketing Software 113

Sprout Social

FEBRUARY 1, 2024

This qualitative social data reveals customer sentiments, preferences and experiences. If other customers share the sentiment, it gives the brand ideas on where to potentially expand next. For example, Brittany Joiner, a long-time user of Trello, is also a customer advocate who’s turned into a natural influencer for the brand.

Social Media 109

Social Media Sentiment Loyalty Microsoft 109

Direct Marketing Observations

FEBRUARY 15, 2010

There is a word in the industry called “ Sentiment ” that is used when trying to determine a person’s attitude. So the sticking point here is whether or not you can use automated analysis to provide sentiment or if it has to be all human interface. The popular themes of managing sentiment revolve around polarity and intensity.

Sentiment 143

Sentiment Analysis Aggregator SEO 143

Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience? Let’s dive into the advantages in detail.

Brands 113

Brands Sentiment How To Analysis 113

Oktopost

MARCH 20, 2022

The practice of social listening was adopted by the B2B marketing community from our B2C counterparts—very much like social media itself. Benchmarking and competitor analysis. Tracking customer conversations, industry trends, and influencers. Research engine for agile product teams.

Conversation 118

Conversation Sentiment B2B Module 118

Keyhole.co

FEBRUARY 20, 2024

Imagine gaining deep insights into your audience’s desires, tracking sentiments towards your brand, and outshining your competitors in the aesthetic world of Instagram. Discover loyal brand advocates Instagram is a hub for influencers, and social listening enables you to discover relevant influencers in your industry.

Instagram 52

Instagram Sentiment Reputation Hashtag 52

Oktopost

AUGUST 10, 2023

While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions. Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies.

Social Media 62

Social Media B2B Sentiment How To 62

Keyhole.co

FEBRUARY 3, 2024

Competitor analysis Before we even get to measure our own metrics, we need to analyze what market metrics are, and for that, we need to do a competitive analysis. Sentiment analysis If you have the metrics down, the next task is to look at the sentiment around your brand. How to do that, you ask? It’s simple.

Social Media 59

Social Media How To Metrics Sentiment 59

Sprout Social

FEBRUARY 15, 2024

Social media management tools like Sprout help you conduct sentiment analysis with artificial intelligence so you can easily review and measure what people are saying about you—and topics related to your brand and industry—across social media. Influencers have a dedicated social following of people who trust and value their opinion.

Engagement 105

Engagement Tips Loyalty Metrics 105

Sherrilynne Starkie

FEBRUARY 13, 2018

A competitor analysis is often done too. This could be customers, employees, surrounding communities, shareholders, policymakers and so on. Journalists are important influencers, and gaining media coverage brings increased credibility, expanded reach, high awareness and, importantly, backlinks from high domain authority websites.

Consultant 265

Consultant Social Media Drupal Content management systems 265

Keyhole.co

JANUARY 20, 2024

Create a separate Facebook group and community page Your first task is to set up your Facebook business page. One Facebook marketing strategy is to create a group for your business, where fans, customers, and anyone with an interest in your brand can come together and form a community. But the business page isn’t the end of it.

Small Business 100

Small Business Engagement Strategy Facebook 100

Hootsuite

FEBRUARY 7, 2024

Hootsuite Analytics Start free 30-day trial The competitive analysis features within Hootsuite Analytics include trending hashtag breakdowns so you can see which hashtags are performing best within your specific niche. You get insights into important hashtag metrics like mentions, engagement, reach, and sentiment.

Hashtag 91

Hashtag Analytics Tools HootSuite 91

Sprout Social

AUGUST 22, 2023

Sophisticated social listening tools, powered by ML and AI technologies like sentiment analysis and NLP, scan millions of data points in customer chatter to understand consumers’ needs, wants and brand experience. Thus, enabling your teams to concentrate on strategy and business impact rather than manual data analysis.

Analytics 84

Analytics Conversation Brands Sentiment 84

Sprout Social

OCTOBER 4, 2023

What was the ROI of your influencer campaign? Report on UGC and influencer content with Tags—River Island There’s no denying the importance of creator and influencer partnerships. Analyze the social conversation to create community-first content, faster—CareSource Social media teams are no strangers to content audits.

Strategy 122

Strategy Brands UGC Marketing 122

Convince & Convert

OCTOBER 30, 2017

Listening has become the stalwart of social data analysis techniques. Industry/brand influencers: 60%. A social following cannot thrive without a strong community as its foundation, and community is not built by shoving content down people’s throats—it’s built by engaging in conversations. Industry and Brand Influencers.

Brands 193

Brands Sentiment Influencer Survey 193

Keyhole.co

FEBRUARY 13, 2024

Being a community-based platform, Twitter audiences collectively engage with trend-based content they like and relate to. That’s why expanding your social listening program here can get you the most honest and accurate insights into your target audience’s sentiments around your brand and industry. billion in ad revenue in 2022.

Twitter 59

Twitter Sentiment Microblogging Hashtag 59

agora pulse

SEPTEMBER 21, 2019

Are you seeing these red flags in your relationship with a social media influencer? Among them, influencer marketing continues to grow and has had some massive successes. As the director of Contentworks Agency , I’m often being asked to facilitate influencer relationships. Influencer tweets increase purchase intent 5.2X

Influencer 116

Influencer Social Media ROI Social Media Management 116

agora pulse

SEPTEMBER 21, 2019

Among them, influencer marketing continues to grow and has had some massive successes. As the director of Contentworks Agency , I’m often being asked to facilitate influencer relationships. Benefits of Great Social Media Influencer Relationships. Influencer tweets increase purchase intent 5.2X The result is over 3.5

Influencer 116

Influencer Social Media ROI Social Media Management 116

Oktopost

JUNE 15, 2023

From comments on your posts to indirect, untagged mentions of your brand, products, services, social listening makes it possible for you to go above and beyond in terms of customer service and community management. In time, social listening for competitor analysis will become foundational.

B2B 62

B2B Sentiment Analysis Influencer 62

agora pulse

JUNE 13, 2020

Whether you use Twitter for traffic driving, lead generation, influencer outreach, brand monitoring, or customer service, you need to measure your efforts. The native analytics accessible through Twitter.com are extensive and great to use for reporting and analysis. Which are the best Twitter analytics tools with which to get started?

Analytics 204

Analytics Tools Twitter Hashtag 204

Keyhole.co

MARCH 26, 2024

Analysis of LEGO’s social media accounts LEGO has its roots in 1932 when founder Ole Kirk Kristiansen made the first set of wooden toys. LEGOeducation on Instagram is filled with community-driven content aimed at making learning a more fun and fruitful process. And all of it finds relevance in pop culture and media.

Construction 52

Construction Social Media Strategy Collaboration 52

Keyhole.co

MARCH 14, 2023

For one, monitoring sentiments around your brand t o oversee your overall brand health , as well as track web mentions. Keyhole w ill also identify the influencers sharing Instagram posts with certain keywords or hashtags. This way, you can spot out the best influencers for your brand and see their engagement rates, reach, etc.

Metrics 52

Metrics Analytics Instagram Tools 52

Keyhole.co

MAY 25, 2022

Overall, social media analysis helps you achieve your social media goals, proves what’s working and what’s not, and eventually maximizes your ROI. Social media analytics is the collection and analysis of data shared on social channels to measure the performance of your social media accounts — and improve your strategies.

Analytics 52

Analytics Social Media ROI Metrics 52

Likeable

MARCH 31, 2021

However, only 8 percent of brands that leveraged a listening solution used it for competitive research and analysis. Competitive Analysis. Campaign Analysis. You can: Gather general sentiment around specific campaigns in real time. You can: Gather general sentiment around specific campaigns in real time.

Strategy 106

Strategy Brands Influencer Analysis 106

Keyhole.co

NOVEMBER 6, 2022

It will also give you key analysis into relevant topics, sentiment analysis, demographic breakdown, and surface the top influencers in the conversation. Also, you can monitor brand sentiment in real-time, and find out who your audience (demographic) is and what topics they are interested in. Price: Free.

Tools 52

Tools Social Media Sentiment Price 52

Keyhole.co

APRIL 12, 2023

Community hashtags: These are used by a specific community or group of people with similar interests or affiliations. Using hashtags relevant to your content, you can reach people interested in the same topics, hobbies, or communities as you.

Hashtag 52

Hashtag Analytics Instagram Sentiment 52

Razor Social

NOVEMBER 29, 0002

In this article, we outline what you need to be monitoring and outline a range of tools for social media analysis and reporting. With a bit of smart thinking you can do this analysis across other platforms. If you can’t do the analysis with the tools you can always run a survey to your audience. Content Analysis.

Analytics 89

Analytics Social Media How To Analysis 89

Sprout Social

FEBRUARY 20, 2020

Competitive analysis. Improve sentiment around customer service. Find influencers to partner with. Tailor-made communities like GitHub for software developers might be where you find top talent or get inspiration for your next product. Some common overarching business priorities listening can support are: Market research.

Strategy 118

Strategy Sentiment Social Media Management Analysis 118

Keyhole.co

SEPTEMBER 20, 2023

Deep dive into the sentiment of every online conversation around your brand. You must also run a competitor analysis to see where your reputation stands in your niche. It’s an all-in-one social media analytics platform with features like social listening, sentiment analysis, and competitor benchmarking.

Reputation 59

Reputation Brands Construction How To 59

agora pulse

NOVEMBER 10, 2020

With Analisa analytics, you can report on campaigns, followers, competitors, influencers, and hashtags to improve your paid and organic efforts. Audiense Insights is an audience intelligence and analysis tool designed to help you connect with your customers. Social media channels. Social media channels. Social media channels.

Analytics 179

Analytics Social Media Tools Price 179

Sprout Social

OCTOBER 31, 2023

For example, “What is the impact of building strong communities on social?” Sentiment mining algorithms analyze the processed information and detect the tone to match the intent of the user. This is especially useful in marketing communications and customer care. Style : Mention how you want your response to be formatted.

Tools 99

Tools How To Sentiment Training 99

Sprout Social

SEPTEMBER 18, 2023

For example, if you got X number of leads from influencer marketing in the previous year, you can propose an X+10% increase in budget for the same activity this year. There might be significant shifts in the market that push your strategy in a certain direction or internal changes that will influence your brand marketing strategy.

Marketing 131

Marketing How To Sample Samples 131

Sprout Social

SEPTEMBER 14, 2023

#PajamaOutfit #PajamaStyle #PajamaFashion ♬ original sound – aerie Makeup brand Glossier also turned to UGC to build their “Dew it Yourself” series based on content their community was already organically posting about. Make checking your reviews part of your monitoring and social analysis process.

Strategy 123

Strategy Brands Content UGC 123

Sprout Social

FEBRUARY 22, 2019

Determine your overall brand health and sentiment. Identify potential customers, partnerships and influencers. Influence marketing and product decisions. Social listening likewise goes hand in hand with sentiment analysis. Conducting competitive analysis. Monitor your customer sentiment.

Instagram 107

Instagram Sentiment Hashtag Analysis 107