Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation.

Social Media 149

Social Media B2B Strategy Consultant 149

Convince & Convert

MAY 25, 2010

I appreciate you taking the time to comment. I appreciate you taking the time to comment. I appreciate you taking the time to comment. I appreciate you taking the time to comment. I appreciate you taking the time to comment. I appreciate you taking the time to comment. link] jaybaer Thanks Brian.

Marketing 124

Marketing Social CRM Conference Social Media 124

Convince & Convert

MARCH 25, 2010

Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome. Check it out and let us know what you think in the comments, won’t-cha? I’m a big fan of these guys. Im Jay Baer.

Social Media 117

Social Media Strategy Statistics Metrics 117

Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. Competitive analysis: How does your brand stack up to the competition? • On-going monitoring: What are people saying about your brand and how can you use that information to either repair your reputation or identify opportunities?

Social Media 157

Social Media Radian6 Strategy SM2 157

Hootsuite

SEPTEMBER 16, 2022

Social listening tools help you understand the intent behind the social conversation. This means you can monitor and protect your brand reputation. Social listening also provides important opportunities to engage with your target audience. How to conduct a social media sentiment analysis.

Social Media 134

Social Media Tools Marketing Analytics 134

Convince & Convert

AUGUST 26, 2010

If you’re an agency that’s providing social media listening or analysis services for clients, this is even more critical of a distinction. The disheartening truth is that there is very little “standardized&# reporting available if you’re going to do social listening and analysis at the highest level.

Social Media 120

Social Media Strategy Analysis Reputation 120

Convince & Convert

APRIL 20, 2010

I need to do some serious analysis to see how those 3,126 terms fit together, and dramatically expand my keyword usage. Also, if you have a blog, would you be willing to leave a comment with the number of search terms people used to get to your blog last month? But the reality is, your blog is probably a lot more broad than you think.

Hitwise 117

Hitwise Content Blogger Consultant 117

Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. Social Media is Fast False.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Convince & Convert

MARCH 3, 2010

Help clients tie search success to social media through wise keyword analysis, multi-media optimization and ongoing link acquisition. Learn the Science of Social Like any other online marketing program, social media is widely measurable – and testable. As Jay Baer recently [.] Im Jay Baer.

Social Media 122

Social Media Strategy CoTweet CoTweet 122

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy.

Social Media 149

Social Media Strategy Influencer Social CRM 149

Convince & Convert

SEPTEMBER 21, 2010

I may run a similar analysis and rank my top posts by page views coming from search engines. I love the analysis. Years ago I did a similar analysis of the most clicked articles from my then employer’s email newsletter and found almost identical results. That would be interesting to see how similar each list is.

Social Media 142

Social Media Strategy Social CRM Consultant 142

Convince & Convert

JULY 22, 2010

Please let me know by commenting below! link] Yael Davidowitz-Neu Great point and thanks for commenting! I completely agree – as larger firms hold out on fully investing in social channels, this creates a very significant opportunity for smaller firms to gain a first-mover advantage in the social space.

Social Media 129

Social Media Strategy Influencer Case Study 129

Convince & Convert

FEBRUARY 25, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Do You Know Your Customers Enough to be a Social Media Hit?

Social Media 117

Social Media Case Study Strategy Study 117

Convince & Convert

APRIL 7, 2010

from @themaria from @glassesgeek from @imediamichelle There were a lot of comments about not caring as much about real-time reviews, but rather caring more about reviews/tips from people you actually know. Go for it in the comments. What great examples of businesses doing this well do you have?

Foursquare 152

Foursquare Analysis Consultant Mobile 152

Convince & Convert

MAY 20, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Are You Suffering From Premature Calculation?

Metrics 117

Metrics Social Media eBook Social CRM 117

Convince & Convert

APRIL 8, 2010

Leave them in the comments and we’ll discuss. link] Wales Social Media The Truth About the iPad [link] #socialmedia #news [link] jaybaer Thanks for the comment Alyssa. link] Zack Nice analysis! link] Zack Nice analysis! Link below in the comments re: making calls on iPad (I haven't tried it yet).

iPad 137

iPad Content iPhone Wireless 137

Convince & Convert

APRIL 22, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Social Media Too Big For Its Britches?

Social Media 129

Social Media Social CRM Loyalty Web 2.0 129

Convince & Convert

FEBRUARY 9, 2010

Social media relies on the premise that we’ll believe what people tell us more readily than if we were told the same thing by a nameless, faceless company. Tying Together Social Media and Corporate Social Responsibility Do You “Like&# How I Look In These Jeans? A survey of 4,875 adults (500 U.S.)

Social Media 119

Social Media Strategy Survey Social CRM 119

Convince & Convert

MARCH 16, 2010

Twitter’s role as a conduit for the Zeitgeist is unrivaled, and it has almost single-handedly ushered in the era of real-time search, and social CRM. That got me thinking that perhaps social media types aren’t fully recognizing Twitter’s limitations? link] @Brett2point0 Excellent analysis, Jay. I love Twitter.

Social Media 125

Social Media Strategy Foursquare Social CRM 125

Convince & Convert

JUNE 8, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Are You Ready for the Opportunity Economy?

Social Media 129

Social Media Foursquare Consultant Airlines 129

Convince & Convert

SEPTEMBER 21, 2010

Blog Comments (The blog is on WordPress) Disqus This is what I use to manage comments here at Convince & Convert. I’ve seen my average number of comments increase since I moved to Disqus. ChatCatcher This is a nice little tool that finds Tweets about your blog posts, and automatically adds them as comments.

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

Convince & Convert

AUGUST 3, 2010

Good humor mixed in with a solid analysis, Jay. And the link to his article about it couldn't have been posted to FB with the same “explanation&# as the one mentioned in the comments above. Build a website. Make it useful and at least moderately pleasing to the eye. Keep it updated. Haha, just kidding. IMHO, in 5 yrs.

Social Media 167

Social Media Facebook Marketing Consultant 167

Convince & Convert

AUGUST 3, 2010

Good humor mixed in with a solid analysis, Jay. And the link to his article about it couldn't have been posted to FB with the same “explanation&# as the one mentioned in the comments above. Build a website. Make it useful and at least moderately pleasing to the eye. Keep it updated. Haha, just kidding. IMHO, in 5 yrs.

Facebook 167

Facebook Consultant Social Media Sites 167

Sprout Social

DECEMBER 20, 2022

Social CRM: Generate customer profiles and add relevant information to help your customer support team. When you spot a peak, you can analyze if it’s the result of your social media efforts or a sign of an issue that needs investigating. With us, you can build stronger relationships and provide a responsive service.

Social Media 92

Social Media Tools Sentiment Small Business 92

Convince & Convert

MARCH 2, 2010

My friends at ExactTarget announced a moment ago that they have acquired CoTweet , the leader in enterprise Twitter management, and will be building a social products lab to add tie-ins for Facebook, YouTube, and other elements of the social communication ecosystem. Rohrs RT @jaybaer: Wow! Rohrs RT @jaybaer: Wow!

CoTweet 117

CoTweet CoTweet Analysis Consultant 117

Convince & Convert

SEPTEMBER 20, 2010

Relevant experience always matters, as does specific industry knowledge, followed by creativity, a sense of a “safe choice” based on an agency’s reputation within the PR industry and, of course, actual public relations skill. Thanks for the smart comment. Heather @prTini [link] jaybaer Fantastic point, Heather. I completely agree.

Social Media 116

Social Media Strategy RFP Social CRM 116

Convince & Convert

SEPTEMBER 2, 2010

As my co-author Amber Naslund put it once “with social media, my relationships aren’t bound by geography or circumstance.&# The tracking online (including social media) far outpaces what I had at my disposal when I was doing traditional marketing. I like math and analysis and reality. Thanks for the great comment.

Social Media 155

Social Media Strategy Consultant Social CRM 155

Convince & Convert

SEPTEMBER 23, 2010

Succeeding on the social Web requires daily participation. Whether it’s brand reputation management, PR and influencer outreach, customer service and social CRM, interacting with fans on a brand community, or just creating content that builds thought leadership – it all takes time. Just a humorous metaphor.

Social Media 148

Social Media Strategy Energy Consultant 148

Convince & Convert

JUNE 28, 2010

On today’s Web, buying decisions are influenced less by the grand, sweeping programs that take old marketing and put a fresh coat of social paint on them. (The Instead, we're developing an editorial calendar with a number of columns devoted to content analysis, both the why and how it did elements. Great comment.

Social Media 128

Social Media Strategy Report Buy 128

Convince & Convert

SEPTEMBER 21, 2010

Social Data Firehosing In contrast to the conference at large, I was delighted by the exhibition this year. Several companies I visited are working in the field of social data collection and analysis, an area where we need to make much progress to fulfill the promise of universal social media adoption. Maybe next year.

Social Media 127

Social Media Strategy Conference Eventful 127

Convince & Convert

JUNE 16, 2010

link] Many in the business are quick to look past things like obvious conflict of interest to celebrate social media — rather mindlessly and in defiance of common sense logic. Thankfully those in comments at the above link are quickly pointing this out. Thankfully those in comments at the above link are quickly pointing this out.

Social Media 120

Social Media Strategy Mobile Consultant 120

Convince & Convert

SEPTEMBER 20, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Are You Slow Enough to Succeed in Social Media?

Social Media 160

Social Media Strategy Affiliate marketing Company 160