The Two Core Elements of B2B Social Media Marketing Success

Webbiquity SMM

There have been numerous models proposed for social media and content marketing (including the Four C’s of Social Media Marketing model previously published here), but when all of the complexity is stripped away, social media marketing success comes down to two core elements: content and amplification. Amplification is the process of getting influential voices in your market to share your content with their friends and followers.

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5 Infinitely Handy Content Curation Tools

Harp Interactive

Blog Content Creation Content Marketing Tools and Resources #tagboard alltop content marketing Facebook interest Lists HootSuite scoop.it Social Media Marketing

Trending Sources

How (and Why) to Map Your Company’s Digital Landscape

Webbiquity SMM

Many organizations, having now realized that the “build it and they will come” model doesn’t work in social media and that it isn’t just another channel for promoting news releases and marketing brochures, are stepping back and retooling their social media strategies.

88 Expert Content Marketing Posts Worth Another Read

Webbiquity SMM

As noted here previously, content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing. All of those marketers are creating an enormous amount of content, which is making it difficult to stand out and rise above the noise.

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Shareaholic Becomes a (Top Notch) Content Curator

Webbiquity SMM

Social Media Marketing. ” We’re honored that Shareaholic chose to include Webbiquity among its top 25 sources for the Social Media Marketing channel , along with an impressive list of bloggers including Peg Fitzpatrick , Jayme Soulati , Mari (“rhymes with Ferrari”) Smith , Shelly Kramer , Dan Zarella, Janet Aronica , Pam Sahota and Darren Herman.

20+ Commonly Asked Questions About Blogging & Online Marketing

Kikolani

As each year passes, blog marketing techniques evolve. I receive a lot of questions on a regular basis about blogging, online marketing, and traffic generation, so I thought I would share my answers in this post. If you plan to monetize or market a business, this is a must.

Master List ?(A Wiki of Social Media Marketing Examples)?

wiki.beingpeterkim.com

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How Social Media Can Be Magic For Your Blog

Peg Fitzpatrick

Pinterest is fun and boosts creativity but at its social media heart, Pinterest is marketing. Very smart marketing! Add your blog to Alltop. Alltop is the RSS-feed aggregation site that helps people scan the news and find content.

Your Secret Weapon Against ‘Don’t Know What To Post’ Syndrome

Absolute PA

This is what marketers mean when they say: provide value for your audience. One of my other favourites is Alltop. Alltop is like an online magazine rack featuring some of the best blog sites neatly categorised in easy to find topics.

How To Curate Content Better In Less Time

Peg Fitzpatrick

Content is an essential part of your social media marketing plan. As a social media marketer, you need to both create original content and curate content from other sources. Alltop: Create a MyAlltop page to see the blogs that I pull in to review when I curate from this platform.

10 Facebook Hacks to Make Your Small Business Look Colossal

Kikolani

Whether you are a blogger, artist or a small business, marketing on Facebook could surely get you tons of exposure and leads for your business. This post will walk you through ten Facebook marketing strategies that will multiply and maximize your business presence on the platform.

Do You Forget “Marketing” in Your Content Marketing?

Writtent Blog

Yes, this is a great start, but what many of us forget is actually marketing the content we’ve written. Do you also forget “marketing” in your content marketing strategy? The steps below briefly outline what should be on your content marketing “ta-da” list.

Take a Peek at Who I Read

Justin Levy

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Take a Peek at Who I Read Written on August 15, 2009 by Justin Levy in alltop , justinlevy , social media 3 Comments - Leave a comment! What is AllTop?

31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity SMM

Blekko’s Tools Give Search Marketers Google Alternative by MediaPost Online Media Daily. Josh Rose reviews six “news aggregators (including Popurls , Netvibes and Alltop ) that…are moving beyond the simple RSS reader.

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The Top 100 Blogs to Curate for Social Media Power Users

Buffer Social

It’s a great mix of marketing, technology, news, health, and a bit of fun, too! HubSpot’s marketing blog – 1,067. Content Marketing Institute – 590. Marketing Land – 445. Alltop –417. The Kissmetrics Marketing Blog – 321.

Six Sources for Nonprofit News

SocialFish

They might include fundraising, social media, marketing/communications, and volunteering. Mixed Links for Marketers. Kivi Leroux Miller curates the Mixed Links for Marketers, published regularly on her blog. This is the latest Mixed Links for Marketers post to peruse.

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30 Awesome Blogging Guides, Tips and Resources

Webbiquity SMM

Dozens of reasons why corporate blogs still matter in B2B marketing by Content Marketing Experience. Five Tips to Make Company Blogs Worth Reading by Marketing Profs.

Content Curation Tips: 6 Places to Find Content to Share on Social Media

Writtent Blog

75% of marketers don’t have the time to create custom content. MarketingProfs’ Ann Handley shared at the recent Inbound13 marketing conference that she believes effective content curation is a way to enhance a company’s existing strategy. AllTop.

How to Triple Your Audience and Lead Generation With Content Syndication

Writtent Blog

Every content marketer has a dream of penning a piece that will earn the same mass exposure as the uber-viral Gangam Style music video. The concept of syndication isn’t unique to web content marketing. AllTop. How to Begin: Create an account on AllTop, and submit your website.

Is Social Media Strategy Required or Redundant?

Convince & Convert

Participation in these (or other) social outposts are tactics used in service of a social media strategy, which in turn is in service of a marketing (and sometimes customer service/retention) strategy, which is one element of an overall business strategy.

Best Business Blogging Tips and Guides of 2010 (So Far), Part 2

Webbiquity SMM

Meaningful Metrics for B2B Blogging by Proteus B2B Marketing. Jeff Bullas presents 50 tips to increase your blog’s readership, like asking questions of your readers, using StumbleUpon and AllTop , thoughtfully commenting on other blogs (with a link back to your own) and tweeting each of your new posts at least twice. How can you craft more compelling blog headlines? Which SEO tools should be part of every blogger’s arsenal?

8 Steps to Write a Meaningful Blog Post

Ari Herzog

I also turn to Alltop when stuck. When he's not blogging, Ari helps brands improve their digital media marketing. Choose a topic. I get a lot of my ideas from other blogs. Sometimes I want to restate something in my own words. Sometimes there is hidden fodder in a much larger post.

36 (of the) Best Facebook Guides, Stats and Rants of 2010

Webbiquity SMM

So how does a marketer capitalize on this unruly and ever-changing platform to drive business results? Find out here in three dozen of the best Facebook marketing guides of last year—along with some interesting stats and even counterpoints from a few naysayers and holdouts.

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Best Social PR Guides and Tips of 2010 (So Far)

Webbiquity SMM

by MediaPost Marketing Daily Commentary. Writing that “The most productive PR path…is a blended approach to social and traditional media,&# Len Stein offers a quick but valuable process for obtaining and promoting old and new media coverage using multiple tools like social bookmarking sites, internal company distribution, your own website, marketing emails and more. Pros & Cons of Applying Social Media to Traditional PR Campaigns by Howell Marketing Strategies.

5 Social Media Tips for Social Good Companies That Will Get Your Message Heard (In Less Than 10 Minutes Per Day)

SocialFish

I don’t have the money to hire anyone to do our social media marketing.”. There are SO many social media platforms out there to drive awareness to your organization: Twitter, Facebook, LinkedIn, Vine, YouTube… heck, as social media marketers, there are some even we don’t know about!

Is Social Media Strategy Required or Redundant?

Convince & Convert

Participation in these (or other) social outposts are tactics used in service of a social media strategy, which in turn is in service of a marketing (and sometimes customer service/retention) strategy, which is one element of an overall business strategy. Instead, he links to his own Alltop website , where he excerpts the original content and then includes a link for the “rest” of the story. Each of these Alltop pages include five banner ads.

Social Media Outreach for Beginners

Sprout Social

Unfortunately some marketers use social media outreach as an opportunity to spam influencers. Is it ok to reach out to people from your brand’s social media accounts, or should you have someone from your marketing team handle social media outreach? Alltop.

How to Increase Twitter Engagement with Nestivity

Kikolani

Kikolani – A community to discuss all things blog marketing related including content, search, and social media marketing. Mari Smith – Facebook marketing expert and social media superstar! Charlie Tour – PGA Tour + Content Marketing @TaylorMadeGolf.

How to Create Your Own Industry Recap, Resources, & Mashups

Kikolani

Since I’ve been out of town all of this week and unable to collect my usual weekly roundup of great posts in online marketing, I thought I would share some tips on how you can create your own industry or niche focused resources mashup.

The Devolving Civility Situation

Geoff Livingston

A recent study reported by Reuters and Marketing Pilgrim , showed that “78 percent of 2,698 people reporting an increase in rudeness online with people having no qualms about being less polite virtually than in person.”

10 Free Social Media Tools Every PR Pro Should Master In 2010

www.commscorner.com

AllTop AllTop is an incredible resource. Professionaly used is the best tool not only to PR but for any Marketing Pro. The Don Draper guide to social media marketing I really think we can learn a thing or two from the way Don Draper does his thing on AMCs Mad Men. The Ultimate YouTube Treasure Chest for Marketers A couple weeks back I made a personal pledge to get a better understanding of all the social media channels and tools we have at our disposa. Pages.

10 Free Social Media Tools Every PR Pro Should Master In 2010

www.commscorner.com

AllTop AllTop is an incredible resource. Professionaly used is the best tool not only to PR but for any Marketing Pro. The Don Draper guide to social media marketing I really think we can learn a thing or two from the way Don Draper does his thing on AMCs Mad Men. The Ultimate YouTube Treasure Chest for Marketers A couple weeks back I made a personal pledge to get a better understanding of all the social media channels and tools we have at our disposa. Pages.

Online Marketing Predictions for 2010 [eBook]

Justin Levy

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Online Marketing Predictions for 2010 [eBook] Written on January 1, 2010 by Justin Levy in ebooks , marketing , social media 13 Comments - Leave a comment! Recently, Jason Peck of eWayDirect asked me and a handful of other people what our 2010 online marketing predictions were.

HOW TO: Gain Twitter Influence

mashable.com

Kawasaki puts his bluntly: “My strategy is that Twitter is a marketing broadcast platform, and so the way it gets to be the best platform you could have is to have as many different followers as possible, which to put it mildly, is radically different from most people — who believe they should have a Kumbaya soulful experience with every follower.” Kawasaki writes about 100 tweets a day, most of which drive traffic to Alltop. Director of Marketing and Retention a.

Content Curation: Why Is The Content Curator The Key Emerging Online Editorial Role Of The Future?

www.masternewmedia.org

This is how marketing expert Rohit Bhargava defines what he thinks is one of the key emerging online editorial roles of the future. movement (one I wrote about some time ago), but this is not frequently linked to business communication or marketing.

More Ways to Grow Your Blog’s Traffic Without Google Search

ProBlogger

Tactic #2: Influencers Marketing. You’ll find a wealth of blogs on every imaginable topic at a site like Alltop, for one. Just enter a keyword in the search box on the Alltop home page. Web marketer. By ProBlogger Expert Jerry Low.

More Ways to Grow Your Blog’s Traffic Without Google Search

ProBlogger

Tactic #2: Influencers Marketing. You’ll find a wealth of blogs on every imaginable topic at a site like Alltop, for one. Just enter a keyword in the search box on the Alltop home page. Web marketer. By ProBlogger Expert Jerry Low.

90 Tips to Make Your Blog Rock

www.jeffbullas.com

Jeffbullas's Blog Internet Marketing Home Bio Speaking Grade your Site Marketing Resources Twitter Jeff’s YouTube Contact Congratulations: You have successfully subscribed! Subscribe to the top industry blogs in your market, both company blogs and personal blogs for ideas 10.

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10 Thought Leaders Share Thoughts on Curating Content

www.toprankblog.com

Within the field of content marketing, curation is becoming a popular topic of discussion. David Meerman Scott @dmscott Author, New Rules of Marketing & PR and World Wide Rave I’ve been working with what I call syndication for 25 years.

A Comprehensive List of Social Media Tips, Guides, Plugins.

Saying It Social

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials A Comprehensive List of Social Media Tips, Guides, Plugins, Platforms, Analytics Tools, Apps and other great Social Media Resources Below you’ll find a comprehensive list of Social Media Tips, Guides, Plugins, Platforms, Analytics Tools, Apps and other great Social Media resources.