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What sets Social Selling apart from Social Media Marketing?

Oktopost

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Jamie Shanks is the Founder and CEO of Pipeline Signals, which aims to support companies in growing their sales pipeline at scale through Relationship Signals and Signal Intelligence. Want to hear more from renowned B2B marketing leaders? Episode Summary.

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Social Media’s Response to Apple vs. The FBI

Convince & Convert

In an effort to promote the airline’s expanded year-round service to Palm Springs from San Francisco and New York, Virgin America is asking customers flying to and from PSP to play dress-up. To be fair, the airliner anticipated results like these. ” Tech: Apple vs. the FBI. Calling all Mad Men fans!

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Why brands need a social media monitoring strategy

Sprout Social

Have you ever Tweeted at a company and received radio silence? That must’ve been frustrating and impacted how you now perceive the company, whether or not you realized it at the time. Airlines have some of the busiest social media notifications around and it helps to keep an eye on brand keywords. I'm sorry for any trouble!

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Why ROI isn’t everything with social media

Socialmedia.biz

Despite promising results, a significant number of professionals in leadership positions were skeptical of social media’s impact on a company’s growth. Why should you go beyond the conventional ROI metrics of success?

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5 Ways To Use Social Media Content For Customer Success

Keyhole.co

Authenticity and trust: UGC is perceived as more authentic and reliable than traditional marketing methods since it originates directly from users, not the companies trying to sell their products or services. Let’s check out the companies leveraging UGC. Bonus: You can add campaign hashtags and keywords to Keyhole.

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Think Like Zuck: 5 Secrets of Success of Facebook’s CEO Mark Zuckerberg

Techipedia: Tamar Weinberg

There can be few companies that have become part of so many people’s daily lives in such a short space of time as Facebook. Facebook’s mission is to make the world more open and connected.” - About Facebook statement accompanying company’s press release. Great leaders (and great companies) create movements, not just products.

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B2B Marketing needs a stronger Why

Buzz Marketing for Technology

The problem is, most B2B companies don’t have a strong why. Apple makes a great example – we all know what they do and how they do it but we also sense why they do what they do which is to “redefine the computing experience&#. What you do, How you do it and Why you do it. Tweet This! Share this on Facebook.

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