Why B2B Advertisers Need Facebook
JANUARY 9, 2017
Business-to-business advertisers have long prioritized search-engine marketing as their primary digital path to new customers. With at least one study now showing social media to be a top marketing channel for B2B companies, it’s time for advertisers to re-examine their lead-generation mix. Most will look at LinkedIn first because it operates the world’s largest professional network, with more than 467 million members in over 200 countries and territories.
26 Outstanding LinkedIn Tips and Tactics
MARCH 27, 2013
Indisputably the largest business-oriented social network, LinkedIn has emerged as a crucial site for professional networking, B2B marketing, hiring and job seeking. How can individuals use LinkedIn most effectively, whether for personal branding, job seeking or networking?
Tips to Renew Your LinkedIn Strategy
JANUARY 5, 2015
I’ve said it before, and I’ll say it again: LinkedIn can be a very valuable tool. With 2015 upon us, now is a great time to take a look at your LinkedIn strategy. Interestingly—to nerds like me, anyway—the contest makes use of a LinkedIn showcase page for entries.
Top 9 LinkedIn Social Media Marketing Groups
OCTOBER 12, 2015
Here is a list of my nine favorite LinkedIn social media marketing groups that I think you’ll enjoy too. Description: This is the largest and most active social media marketing group on LinkedIn and it includes 20 subgroups for special interests. LinkedIn Social Media Marketing
Best LinkedIn Guides, Tips and Tactics of 2011
MARCH 21, 2012
While B2C marketers focus on Facebook, LinkedIn is consistently cited as the top social network for B2B marketing. So how can companies most successfully use LinkedIn to generate more leads and sales? What’s the best way to start and grow a LinkedIn group?
Is Your Blog On LinkedIn?
Small Business Mavericks
FEBRUARY 16, 2015
Business2Community & Business.com ask a good question: “ Should You Be Blogging On LinkedIn? ” We know that LinkedIn is probably the most important professional site to be networking on right now, because it’s where all the professionals are. Here’s the way the post puts it: Think of the time spent developing a blog post that you aren’t getting paid for as an advertising expense. Posting on LinkedIn is Great Exposure.
Content Is Not Advertising
DECEMBER 18, 2015
Sadly, many people believe that content is the new advertising. Do start the interview off, I was asked if content is the new advertising? In the past, I never said "content is the new advertising," if I did, I'd probably write an article saying how wrong I was. Content and advertising are two very different things. People think advertising is dead because of social media, or messaging apps, and it's just not true. Paying for attention is the core advertising.
Engaging the Right Audience on LinkedIn
APRIL 12, 2012
LinkedIn, one of the established social networks, is making strides in advancing how businesses can leverage the platform to engage followers. This week LinkedIn launched two new products that allow companies to more effectively engage the followers they have.
Why Associations Should Be Planning Their LinkedIn Exit Strategy
OCTOBER 14, 2015
Ah, LinkedIn…where would my blogging be without your Groups feature? Remember back when you could use your LinkedIn group to advertise your association’s job postings and feature your products and services for free ?
How LinkedIn Endorsements Can Work for Your Small Business
Techipedia: Tamar Weinberg
NOVEMBER 29, 2012
If you’re not already familiar with and using LinkedIn, you’re missing out on a great [small] business tool. The LinkedIn study defines small business professionals as members who currently work at a company with between 11 and 500 employees. This is a guest post by Sarah Levy.
Social Advertising: Focus on Power, Not Parity
JUNE 1, 2016
Giving advertisers the ability to target via identity and interest was an incredible opportunity that made personalized marketing at scale possible for the first time. Over time, Twitter, LinkedIn, Instagram and Pinterest rolled out new marketing API programs themselves, adding dozens of additional companies to their partner programs. Facebook, Instagram, Twitter, LinkedIn and Pinterest employ the some of the world’s best software engineers.
How to Get Started with Social Media Advertising
FEBRUARY 5, 2011
The answer lies within a smart investment in social media advertising. There are lots of ways to advertise on social media sites, but we are just going to cover 3 of the most popular: Facebook, Linkedin, and Twitter. LinkedIn Ads. Share this on LinkedIn.
How Advertisers Are Using Facebook Ads [Infographic]
APRIL 24, 2012
Tweet Social Fresh recently published an infographic with highlights from their Facebook Advertising Report , which is the result of a survey completed by 347 Facebook advertisers. Interestingly, only 34% of advertises are putting high importance on gender as a targeting option.
Best LinkedIn Guides, Tips and Tactics of 2010
FEBRUARY 16, 2011
LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. How to Optimize Your LinkedIn Profile.
False Advertisement of Fast Food
OCTOBER 7, 2010
Share this on LinkedIn. Tags: False Advertisement false advertisement false advertisement of fast food false advertising It’s incredible what fast food chains get away with. Consider this example from McDonald’s.
Five Priorities for Your Online Advertising
AUGUST 7, 2012
Every company knows they need to devote some of their advertising resources to the web. If you’re going to make effective use of your advertising dollars, you need to properly define what it is you’ve set out to do. Internet advertising doesn’t happen in a vacuum.
LinkedIn Reaches 174 Million Members, Revenue Up 89%
The Realtime Report
AUGUST 7, 2012
LinkedIn now has 174 million members, up from 116 million one year ago. LinkedIn’s revenue sources include display ads, subscriptions for premium services, and jobs board. Unlike Facebook, LinkedIn does not rely largely on advertising as a revenue source.
How to Use LinkedIn Ads to Find B2B Leads
MAY 13, 2016
Finding B2B leads can’t get much easier than using LinkedIn Ads. LinkedIn boasts having the world’s largest professional network which is the ideal pool to find your target audience when dealing with the business to business market. What is a LinkedIn Sponsored Update?
How To Opt-Out of Social Ads on LinkedIn in 5 Clicks
AUGUST 11, 2011
UPDATE : LinkedIn changed the design of their social ads and posted a clarification to their policy. Oh, how I love LinkedIn! As much as I also adore Twitter and Facebook, LinkedIn is still the one place to get started building your brand and career online. But, LinkedIn?
LinkedIn Is What It Is: Personal, Employer, Business
DECEMBER 1, 2015
I opened the new LinkedIn Android app the other day and saw an unexpected message, “The One Stop Shop to Manage Your Personal Brand.” But like it or not, LinkedIn has become the place to manage your professional reputation. Then LinkedIn built company profiles.
5 Ways You Can do LinkedIn Advertising
JULY 29, 2016
Learning all of the ways to do LinkedIn advertising, and growing your business in both a B2B and B2C setting, is an avenue no company can ignore. The thing about LinkedIn advertising is that there are many ways you can go about it, with plenty of customization and targeting.
LEGAL ADVERTISING RULES: HOW ABOUT THAT FLORIDA BAR?!
FEBRUARY 19, 2013
The Florida Supreme Court just released new advertising rules for Florida lawyers, as well as those who practice law in the State of Florida. The advertising rules were revisited in an attempt to make them easier to understand, and to clarify what some of them mean.
[Case Study] Why Nonprofits Should Save Some Marketing Budget for Facebook Advertising
MARCH 5, 2014
—————– In its simplest description, Facebook advertising is essentially placing ads within the Facebook interface with a goal of increasing visibility for your target audience. Why Facebook Advertising is Beneficial for Nonprofits.
Content As Advertising
AUGUST 8, 2014
So, are you sick of the term Native Advertising? Back in February 2013, I penned an article for Harvard Business Review titled, We Need a Better Definition of "Native Advertising" In short, it felt like native advertising is just simply sponsored content. linkedin.
LinkedIn Is Still Underrated
APRIL 13, 2015
This week we discussed: Advertising online continues to get creepier and creepier. LinkedIn made a major acquisition in Lynda.com. Many people wrongly think that LinkedIn is a one-trick pony. linkedin. Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It''s not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media.
6 Content Marketing Takeaways from 30 Days of LinkedIn Publishing
Convince & Convert
JULY 29, 2014
I put LinkedIn’s new publishing platform to the test. I was primarily concerned with audience quality, overall reach, and deducing which topics worked on LinkedIn. Since LinkedIn publishing is a new feature for the site, all of my results are from a starting point of zero: From 0 ?
How to Opt Out of LinkedIn Internal Promotional Emails
FEBRUARY 15, 2016
I consider LinkedIn one of those necessary evils. As a professional and especially an online marketer, you have to have a LinkedIn account. However, unfortunately you have to typically wade through all of the spam that’s sent via the LinkedIn messaging system. Advertising
Workplace v. LinkedIn: What Your Business Needs To Know
NOVEMBER 17, 2016
The Workplace versus LinkedIn showdown was finally approaching. In this post, I’m going to cover exactly what Workplace is, how it relates to LinkedIn, and what you need to know about it. LinkedIn. LinkedIn pages are about staying informed and up to date.
How to Contact Facebook, LinkedIn, Twitter, and Other Social Networks
APRIL 15, 2013
The following are links to the contact information for Facebook, LinkedIn, Twitter, Google+, Instagram, Pinterest, StumbleUpon, and Reddit. Unauthorized Advertising Charge. How to Contact LinkedIn Support. LinkedIn may be one of the simplest social networks to contact.
Facebook advertising facts
AUGUST 28, 2012
Facebook is one of the largest media companies on the planet and has developed three sales channels to serve advertisers: Direct sales – Here they take a key account management approach to working with large global brands. Inside sales – This team serves clients who spend in the $100k to $1m range on Facebook advertising. Marketplace Ads - There are four distinct types of marketplace advertisements. Using any of the advertising vehicles will expand reach exponentially.
Understanding LinkedIn Company Page Analytics
SEPTEMBER 26, 2016
Just recently, the popular social networking site LinkedIn introduced two new features. To help business owners and professionals take advantage of the new opportunities for advertisement and brand recognition, it is a must that you get to know […].
The End Of Advertising (Easy There)
DECEMBER 9, 2016
all together now: "advertising is here to stay.". Advertising is not going anywhere. Advertising is not dying. Advertising is not being replaced by anything (sorry, content marketers). Advertising is changing. Recently, there has been a lot of editorializing that the content marketing industry is booming, and that - eventually - it will lead to the hollowing out of advertising. Content marketing will replace advertising? I hate advertising.
Are Most Advertisers Asleep At The Wheel?
OCTOBER 11, 2013
Advertising used to be easy. In the golden age of advertising, you could - literally - buy your way to the top. Not just in terms of changing the distribution and media models, but in how advertising is planned and managed. Sadly, there is still too many brands that manage their advertising with a very traditional planning mindset. You can''t blame digital advertising for not working if you - as the brand lead - are not doing the hard work. Advertising is hard.
The Power Of LinkedIn For Business
FEBRUARY 10, 2013
I have a love/hate relationship with LinkedIn. I love the business of LinkedIn and their business model (this was validated earlier in the week, when LinkedIn in posted some impressive quarterly earnings ). I hate the fact that people don't understand the true value of LinkedIn and this means that spammers roam free and unpunished. Beyond that, it's also somewhat of a challenge when a brand asks about what their play should be on LinkedIn. linkedin.
Make Your LinkedIn Profile Work for You | chrisbrogan.com
Buzz Marketing for Technology
SEPTEMBER 30, 2008
Make Your LinkedIn Profile Work for You. LinkedIn is a professional network built around one’s employment capabilities. People who use LinkedIn expertly, like Christopher S. Here are some thoughts on amping up your LinkedIn presence. The first horror show I see when reading other people’s LinkedIn profiles is that they’re written completely dry, as if robots are the only thing that will read them. advertising. linkedin.
20 of the Sharpest LinkedIn Tips for Irresistible B2B Marketing
APRIL 23, 2013
LinkedIn doesn’t have the same mass appeal as Twitter, or the billion members of Facebook, but that’s just fine. The average income of a LinkedIn member is around $109,000 , which is consistent with its reputation as a hub for high-powered professionals and B2B decision makers.
LinkedIn, Social Media And Bubbles
MAY 24, 2011
Late last week, LinkedIn became the biggest U.S. Beyond the hype (the stock doubled in price on its first day of trading) to confusion ( The Atlantic ran a Blog post titled, Did Bankers Scam LinkedIn Out of Over $130 Million? ) to speculation (the International Business Times published an article titled, LinkedIn IPO: What Does This Mean For Facebook? ), there is no doubt (just take a look at the market) that LinkedIn 's IPO continues to rally tech stocks. linkedin.
Social Media News Ticker: Facebook To Buy WhatsApp, LinkedIn Opens Publishing To All Members
The Realtime Report
FEBRUARY 24, 2014
Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter and LinkedIn: LinkedIn opens its publishing platform to all members. LinkedIn.
Native advertising is here to stay
JANUARY 25, 2014
Advertorials have been almost since the dawn of the news business; the concept of native advertising is nothing new. The hope is that readers will click through to the advertisers own web property. Like it or hate it, native advertising is here to stay.
Case Study – How to Use LinkedIn to Land Clients
JUNE 20, 2012
LinkedIn is the professional social network for business development and marketing purposes. If you haven’t created your profile yet, make sure you read my previous post, The Ultimate LinkedIn Profile Cheat Sheet as soon as possible, and get started growing your network. A friend of mine asked me if I knew of case studies where businesses actually landed new work through their LinkedIn endeavors.