Bill Hartzer
JANUARY 22, 2013
The Search Agency has released its quarterly State of Paid Search Report, which, among other findings, reports that smartphones and tablets drove 23 percent of total clicks in the fourth quarter of 2012, an 89 percent increase year over year. To download the full report, go to [link]. percent of total spend).
Sprout Social
AUGUST 30, 2021
Together, marketers that specialize in email, paid search, digital advertising and social media can share expertise and data from past campaigns to decide which investments will be most effective. Download this template to get started. Diversify content across platforms while maintaining your campaign identity.
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Hootsuite
JUNE 13, 2022
Traditionally, share of voice (SOV) measures your brand’s prominence by the visibility of your advertising as compared to your competitors. In the past, share of voice was used to measure the success of your paid advertising. To understand how your ads are performing, you need to measure your share of voice for paid search.
Webbiquity SMM
NOVEMBER 12, 2012
Although the framework has been for the most part enthusiastically embraced (and dozens of people have downloaded the framework white paper ), a few people on Twitter questioned the need for a “new” marketing concept. Image credit: Ajax Union. Content Marketing. Inbound Marketing.
Webbiquity SMM
DECEMBER 1, 2010
You can download the executive summary for free (or pay $400 for the full report ). The categories with the largest percentage of marketers reporting plans to reduce spending next year were high-cost offline tactics: direct mail, trade shows and print advertising. Want to know more? Share this on Bebo. Share this on del.icio.us.
Hootsuite
OCTOBER 21, 2020
Download the full Social Transformation Report to find out how 2,162 marketers are using social media in their organizations in the wake of COVID-19. As social marketing matured, most organizations expanded their focus to another kind of broadcasting: Paid social advertising. But that kind of maturity requires real investment.
Kikolani
JUNE 27, 2013
A longstanding favorite of the inbound marketing community, Google’s Keyword Tool is often used to determine which search terms to include in a paid, search engine advertising campaign. Also, subscribe to the mailing list to download a free copy of The Guest Blogging Survival Guide! Business'
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