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85% of Facebook’s 955M Active Users Are “Creating Content”

The Realtime Report

Now with 955 million monthly active users ( half of them accessing Facebook via mobile ), Facebook’s Head of Audience Insights Robert D’Onofrio says that around 85% of those users are creating some form of content ( AdAge ). And what about the other 15% of actively monthly users on Facebook? What do you think?

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What's your social currency?

Akamai Marketing

Different established communities like different things, which is why activity on one social media portal might be different than activity on the other, by both people and companies. It might frustrate you to know that LOTS of people are lurkers. I know I have a LOT of lurkers on my site. Probably not.

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How Social Media Marketers Use Social Media In Real Life

Ignite Social Media

I am a hugely active member of Twitch.tv , the gaming equivalent of YouTube. After a long day of staring at Excel sheets, Jessica prefers to wind down with Twitter and Instagram, describing herself as more of a social media lurker. Do you focus on communicating with your friends and family or do you prefer to be a social media lurker?

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How to Measure Social Media Success for Your Small Business

yMarketingMatters

Being active on social media when someone voices a need for your services makes you much more likely to get a referral. Many businesses have social media “lurkers” who are following along but d on’t always use social media to engage. Look for trends you can correlate to social activity. Keep tracking them.

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This weeks #Social Media Topic: Connecting With Consumers Through Social Media

Direct Marketing Observations

To translate this back into social media jargon, you end up with an audience of lurkers (assuming they stay that long) when you are attempting to get those consumers engaged. If you do not make it easy, fast and safe for consumers to engage you will end up with more than 90 percent lurkers trolling your content. Jake McKee 90-9-1.com.

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A Tale of Two Communities Part 1 – Volkswagen

SocialFish

I’ve been instinctively engaging in multiple communities but I never really stepped back and applied any academic view of my activities in these communities, or analyzed the communities themselves. There are tens, possibly hundreds of thousands of users actively participating in online forums. I’d love to see more of this.

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How to come up with social media content using feedback from your silent fans

Sprout Social

All three of these social media metrics offer a window into the activities and attitudes of your audience. With insights from social listening and less obvious metrics, you can come up with social media content that engages even the shyest of lurkers. Combining data like your CTR and referral traffic yields your conversion rate.