Remove Activities Remove Authentication Remove Blog Remove Influencer
article thumbnail

Seven Ways to Increase Your Brand Influence

Webbiquity SMM

Brands also need influence in order to directly affect the behavior of their customers and make them more likely to identify with, relate to, or define themselves by the brand. The more influencing power a brand has, the easier it will be for it to guide its audience on how they shop, interact, and behave.

article thumbnail

How Brands Can Be Nimble and Authentic with Every Day Crisis

Social Media Strategies Summit

NASDAQ’s Head of Social Media Kelsey Murray has also led social strategy and influencer marketing teams at Questex Media, People Magazine, Thrive Global, and Northwestern Mutual. Creative: Authentic messaging and perfect timing count for nothing without the right creative. “If Authenticity has been a big focus for NASDAQ.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

How Higher Education Institutions Can Find and Work With Influencers

Social Media Strategies Summit

Influencer marketing shows no sign of losing its appeal, with four-fifths of marketers believing it to be an effective channel. However, it’s most popular in e-commerce, where brands can leverage influencers to recommend apparel, beauty products, tech, and more.

Education 181
article thumbnail

The benefits of influencer marketing (+ what the C-Suite cares about)

Sprout Social

When it comes to influencer marketing , C-suite execs want more than just good engagement. While the impact of influencers in shaping consumer behavior is undeniable, translating it into benefits that resonate with the top brass is key to getting the budgets you need for your influencer program. It has to be strategic.

article thumbnail

Authenticity on Instagram: How to Grow Your Account with Authentic Content

Later

Authenticity on Instagram is all about being true to your brand voice and not being afraid to speak openly about the topics you care about. The power of authenticity on Instagram is massive. In this blog post, LaterCon speaker Sarah Nicole Landry of The Birds Papaya — who grew her account from 70K to 1.7M

article thumbnail

9 E-commerce Social Media Marketing Tips for 2024

Social Media Strategies Summit

This brand is active on YouTube and uses the platform to present prospects with high-quality educational content. Make Your Blog Content Links Pop with Video There are many ways to elevate your e-commerce social media marketing strategy in 2024. For starters, it has more than 2 billion monthly active users.

article thumbnail

Does Working with Micro-Influencers Bring in Big ROI?

agora pulse

Working with influencers is a great way to gain exposure for your brand or business. But can micro-influencers really bring in ROI? Let’s break down the benefits of working with micro-influencers. What Is a Micro-Influencer? The parameters that define a micro-influencer can fluctuate depending on who you ask.

ROI 186