Social Media Today

SEPTEMBER 6, 2023

Some key trends on the growth of influencer marketing, and new opportunities for brands and creators.

Influencer 212

Influencer Report Marketing Trends 212

Jon Loomer

SEPTEMBER 6, 2023

Meta made a change recently that is leaving advertisers confused. Meta pixels are disappearing from Business Settings, which will freak you out the first time you see it. There’s a simple solution and an explanation. Let’s get straight to it… “Doesn’t Have Any Pixels Yet” Advertisers manage access to their Meta pixels within Business Settings under Data Sources.

API 197

API Eventful Advertising Conversation 197

Ignite Social Media

SEPTEMBER 5, 2023

To grow your audience on social media, your content needs to be original, eye-catching, and engaging. That might sound hard to do, but don’t worry. We are sharing our top picks for most inspiring and engaging social media posts over the past month. Our video will help walk you through the visuals, but if you prefer to read along, we’ve summarized the highlights of the discussion below. 7 of our Favorite Creative Social Media Trends of September 2023 Here is a list of 7 of our favorit

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Social Media Brands Content UGC 167

The Social Media Hat

SEPTEMBER 3, 2023

30% of businesses prefer working with Micro-influencers. Find out why. The post The Rise of Micro-Influencers: Why You Should Partner With Them appeared first on The Social Media Hat.

Influencer 163

Influencer Social Media Marketing 163

Advertiser: Paycor

Mid-year performance reviews aren’t just boxes for HR to check. Paycor’s toolkit empowers leaders to: Identify high-potential team members. Boost engagement with meaningful feedback. Support struggling employees. Nurture top talent to drive results. Learn how to ignite employee potential through meaningful feedback. When you nurture top talent, everybody wins.

Review

Social Media Today

SEPTEMBER 6, 2023

Some key trends on the growth of influencer marketing, and new opportunities for brands and creators.

Influencer 209

Influencer Report Marketing Trends 209

Jon Loomer

SEPTEMBER 8, 2023

You can schedule individual ads now. When creating an Advantage+ Shopping Campaign, you can choose to select a different schedule at the ad level. For the past several years, all schedules were created in the ad set. So now, you can set different start and end dates for each ad. There will still be an ad set schedule. You can then add a column in your reporting for Ad Schedule so you can see when each ad is running.

Campaign 184

Campaign Report 184

Forbes Social Media

SEPTEMBER 2, 2023

Some social media users claim an Ebola outbreak has started at Burning Man. But it’s simply not true.

Social Media 145

Social Media 145

Social Media Today

SEPTEMBER 8, 2023

TikTok's giving more creators the chance to make money from their clips.

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208

Jon Loomer

SEPTEMBER 6, 2023

What might this look like? The New York Times reported that Meta is considering an ad-free paid subscription option in the European Union. We have no details regarding how seriously this is being considered or even what a subscription might look like, but we can speculate. According to Meta’s 2Q earnings for 2023, the Average Revenue Per User (ARPU) for Facebook users in Europe was $17.88.

Course 173

Course Advertising Instagram Report 173

Sprout Social

SEPTEMBER 7, 2023

When Meta announced the launch of Threads in early July, the tech company unveiled its plans for the fediverse, sparking conversations about the future of decentralized social media. The innovation is already gaining traction, but decentralized social media could change Web3 as we know it. But first, let’s define the concept of decentralized social media and break down the most popular platforms.

Social Media 143

Social Media Open Source Marketing Microblogging 143

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Social Media

Forbes Social Media

SEPTEMBER 2, 2023

A video of Florida Governor Ron DeSantis announcing that he is dropping out of the 2024 presidential race has been making the rounds on social media

Video 145

Video Social Media 145

Social Media Today

SEPTEMBER 8, 2023

The challenges keep coming for the X team.

Team 205

Team 205

Jon Loomer

SEPTEMBER 7, 2023

How would this impact advertising? Meta is rumored to be considering an ad-free paid subscription option in the EU. Advertisers need to ask how this might impact them. First, imagine the paid ad-free option is successful in the EU. That could dramatically impact advertising in these countries. The people most willing to pay for a subscription are the same people advertisers would want to reach.

Advertising 159

Advertising Cost Buy Groups 159

Sprout Social

SEPTEMBER 5, 2023

There’s something awe-inspiring about watching #CleanCore videos on social media. The ones where they reorganize the space underneath a bathroom sink, reimagine the use of closet storage or deep clean a grimy surface. Maybe it’s the ASMR quality of the videos that draws us in, or the enviable storage containers and cleaning devices. But I think they offer something even more intriguing: efficiency.

Social Media 143

Social Media Social Media Management Team Collaboration 143

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Social Media

Forbes Social Media

SEPTEMBER 4, 2023

Elon Musk took his rhetoric to even more extreme places on Monday while responding to a far-right activist who describes himself as a “raging antisemite.

Campaign 145

Campaign Social Media 145

Social Media Today

SEPTEMBER 4, 2023

Some handy pointers for your IG messaging approach.

Tips 204

Tips 204

Jon Loomer

SEPTEMBER 5, 2023

I don’t have time! It’s the typical excuse for not publishing videos… Get outta here with that nonsense. I’ve published at least one video every day this year. Each video takes an hour, start to finish (scripting, recording, editing, scheduling, everything). I also write two blog posts every week. I hold one-on-one sessions to help clients. I host a weekly strategy session and webinar.

Video 147

Video Hosting Publishing Issues 147

The Social Media Hat

SEPTEMBER 2, 2023

Learn about four incredible examples of women in tech. The post Tech Superheroes: Women Shaping the Digital Landscape appeared first on The Social Media Hat.

Examples 143

Examples Social Media Marketing 143

Advertiser: Paycor

Great leadership development is the key to sustainable business growth. Are you ready to design an effective program? HR can use Paycor’s framework to: Set achievable goals. Align employee and company needs. Support different learning styles. Empower the next generation of leaders. Invest in your company’s future with a strong leadership development program.

Company

Forbes Social Media

SEPTEMBER 8, 2023

China is using AI-generated images to try to influence U.S. voters, says Microsoft, and users are increasingly falling for it.

Microsoft 134

Microsoft Influencer Social Media 134

Social Media Today

SEPTEMBER 6, 2023

Live videos may soon be displayed on the Spaces bar at the top of user timelines.

Video 203

Video 203

Jon Loomer

SEPTEMBER 2, 2023

I can’t wait to test this… If you don’t provide targeting suggestions with Advantage+ Audience , your audience will be built using AI based on pixel activity, conversion history, and ad engagement. I want to split test two ad sets: 1. One that uses Advantage+ Audience without targeting suggestions 2. One using the old targeting method but going broad without any audience inputs I want to see if this is more effective than the old approach of going broad.

Activities 146

Activities Course Conversation Advertising 146

Sprout Social

SEPTEMBER 6, 2023

LinkedIn is a powerful marketing tool for any business, particularly in the B2B landscape. Over 82% of B2B marketers consider it a goldmine for generating high-quality leads, connecting with peers and building their professional network. A strong presence on LinkedIn provides your business with a professional digital presence and an opportunity for your brand to be seen by 930 million members and 75 million businesses.

LinkedIn 134

LinkedIn How To Collaboration URL 134

Advertiser: Paycor

Before you can achieve success, you have to define it. Objectives and Key Results (OKRs) give you the framework to do just that. Paycor’s free guide includes a step-by-step process leaders can use to work toward – and achieve – their loftiest business goals.

List

Buffer Social

SEPTEMBER 6, 2023

Funny, poignant, catchy — trending sounds are the backbone of TikTok virality and can often make or break a video’s success. According to research by the short-form video platform , “sound is the anti-scroll on TikTok” With their data, it’s not hard to see why. Eighty-eight percent of TikTok users said that “sound is essential to the TikTok experience,” while 73 percent admitted they would "stop and look" at ads on TikTok with audio ȁ

Trends 131

Trends How To Template Templates 131

Social Media Today

SEPTEMBER 5, 2023

Are you using generative AI tools in your digital marketing process?

Marketing 203

Marketing Process Tools 203

Jon Loomer

SEPTEMBER 3, 2023

An ad-free Facebook and Instagram? According to the New York Times, Meta is thinking about it. Meta is considering paid versions of Facebook and Instagram for users in the European Union that would be ad-free. Both apps would continue to offer free versions in those countries with ads. The European Union has some of the strictest privacy laws. The expectation is that ads for users who opt-out in the EU will be untargeted and likely far less effective.

Privacy 144

Privacy Advertising Instagram Course 144

Forbes Social Media

SEPTEMBER 6, 2023

Welcome to Camp: the antithesis to the classic business conference. Here, attendees are surrounded by nature, build friendships and grow - while going phone-free.

Conference 128

Conference Social Media 128

Advertiser: Paycor

Get ready for the future of business. As HR navigates an ongoing labor shortage, leaders need stronger, more adaptable recruiting strategies. Do you have the tools you need to build a talent pipeline that drives sustainable business growth?

Tools

Hootsuite

SEPTEMBER 6, 2023

Don’t sweat through your blazer: here’s everything you need to know for your social media manager job interview. You’ve got the skills , you’ve created a kickass resume and portfolio , you’ve scheduled an interview. Now, the final step to securing the job is answering the questions your potential new employer fires at you. Then, you can enjoy the fabulous life of a social media manager (77% of social marketers are happy in their jobs… and hey, the salary’s not bad, either ).

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Social Media Management Questions Social Media HootSuite 126

Social Media Today

SEPTEMBER 7, 2023

TikTok's determined to get users shopping in the app.

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The Social Media Hat

SEPTEMBER 4, 2023

Partnership Unpacked, Episode 37, with Adam Rossow The post How Brands Can Maximize Influencer Marketing Partnerships w/ Adam Rossow appeared first on The Social Media Hat.

Influencer 124

Influencer Brands Marketing Social Media 124

Buffer Social

SEPTEMBER 5, 2023

Social media is still a relatively new field, having risen to prominence in the past two decades. As a result, there still isn’t much of a rule book for people who want to pursue it as a career. Current industry experts like Tom Basgil, Amelia Munday, and Chi Thukra have learned on the job, working their way up the ranks with experimentation and iteration.

Social Media 123

Social Media How To Skills Hubspot 123

Advertiser: Paycor

The right HR metrics can illuminate hidden trends, justify decisions to the C-suite, and give you an edge in this unpredictable economy. Download Paycor’s guide and learn how to calculate your: Cost-per-Hire Total Financial Impact of Absences Voluntary Turnover Rate And more!

Metrics