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Is Marketing Education Keeping Up With Social Media?

Hootsuite

Ask the nearest social media manager how they found their career—no really, try it. (Or Chances are you’ll hear a variation of “well, I just fell into it” or “my boss asked me to start running our social media accounts… and it just became my job.” When it comes to social, most marketing programs only scratch the surface.

Education 142
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A Beginner’s Guide to LinkedIn Ads

Social Media Strategies Summit

LinkedIn’s advertising revenue more than doubled from 2017 to 2021 — and it’s set to double again between 2022 and 2026. Unfortunately, as with so many things in social media marketing , there’s no single answer. Want to take your social media strategy to the next level? So how do you choose the “best” ad format?

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Navigating a sea of screens: How social reinforces digital out-of-home ads

Sprout Social

According to the Digital Out of Home Advertising Market report, the digital out-of-home market is expected to grow at a compound annual growth rate of over 10% to reach a market size of more than $33 billion in 2026. We’ll also dive into how social media can reinforce and amplify digital out-of-home campaigns.

Campaign 128
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Shoppable Content: How to Get Started And Make Money in 2023

Hootsuite

Social commerce, with features like shoppable content, is about a thousand times more enjoyable than stuffy department stores — which is why we expect the popularity of shoppable content to continue growing. Ecommerce as a whole is projected to make up close to a quarter of total global retail sales by 2026. Collect social proof.

HootSuite 129
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Choose wisely: Higher education marketers take on College Decision Day

Sprout Social

As high school seniors look toward the future, they’re also looking to social media to share their excitement and celebrate their success—and their future alma maters are joining in on the fun. In honor of the almost-holiday, we’re breaking down some of the top social trends around College Decision Day. Retweets and responses.

Education 102
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SuperOrdinary Revolutionizes U.S. Shopping Scene with All-Inclusive TikTok Shop Solution – Exclusive Partnerships with Top Brands

Bill Hartzer

live streaming e-commerce market projected to reach a staggering $67 billion in sales by 2026, SuperOrdinary aims to be at the forefront of this growing trend. With an estimated 33 million Americans expected to make purchases via TikTok Shop in 2024, and the U.S.

Brands 103
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Interns Don’t Manage 24% of the Marketing Budget

Hootsuite

Comments like this reflect a widespread but outdated view about social media managers: That they’re entry-level workers cosplaying as real marketers. In fact, social media managers are a core part of the modern marketing department. of the marketing budget by 2026. Give social a seat at the leadership table.

HootSuite 139