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Top Video Marketing Trends of 2024

Social Media Strategies Summit

Of those that don’t currently use video, two-thirds plan to start in 2024. To make your life easier, we’ve rounded up ten essential video marketing trends for 2024, covering everything from AI video tools to user-generated content. We expect the 9:16 aspect ratio to dominate in 2024. But video isn’t a silver bullet.

Video 229
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9 E-commerce Social Media Marketing Tips for 2024

Social Media Strategies Summit

The latest data from January 2024 shows that 93.2% Combine this with the fact that social media represents the go-to source of pre-purchase information for 44% of Gen Z and 36% of Millennials , and you’ll quickly realize that e-commerce social media marketing is essential for growing your business in 2024. Source: youtube.com 2.

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5 Marketing Rules to Follow in 2024 From Top-Tier Brands

Convince & Convert

In this article, we’ve compiled the top five crucial insights for marketers crafting their digital strategies for 2024. If your organization isn’t investing in the appropriate staff and technology resources to improve your response time, especially on questions and mentions on social channels, you are most likely losing customers.

Brands 151
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5 Themes We Expect to See Across Social Media in 2024 (ft. Expert Contributions)

Buffer Social

But something about 2024 makes me think it stands poised to redefine the social media landscape and the creator economy.  So, in this article, join me in exploring five themes for social media in 2024 through the lens of industry experts, unraveling their predictions and the reasons behind them.

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Influencer marketing trends across industries

Sprout Social

We’ll explore five influencer marketing trends shaping the social media landscape in 2024. Influencer marketing trends shaping 2024 Let’s explore five influencer marketing trends, based on data from The Influencer Marketing Report and other sources. They don’t want to simply collaborate with any brand.

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The benefits of influencer marketing (+ what the C-Suite cares about)

Sprout Social

But you don’t realize the benefits of influencer marketing by simply collaborating with someone with a high follower count. They collaborate with Productivity Consultant Paul Minors, whose expertise mirrors the needs and interests of Pipedrive’s core audience. It has to be strategic. Take Pipedrive, for example.

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Celebrating Black History Month: Best practices for celebrating on social media and beyond

Sprout Social

But in a landscape where consumers and professionals alike are skeptical with top companies reneging on their previous commitment, how can brands celebrate Black History Month authentically? The 2024 theme is African Americans and the Arts in the US. She says doing this can help maintain authenticity. “It