Pam Moore

DECEMBER 10, 2019

Hey content marketers, digital marketing and social media managers! And lucky for you…I have a proven 2020 Content Calendar Template you can download for free here. I have been publishing the calendar template for 10 years. Download our content calendar template today. Your next steps. .

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Hootsuite

MAY 27, 2020

A social media strategy is a summary of everything you plan to do and hope to achieve on social media. In this post, we’ll walk you through an eight-step plan to create a winning social media marketing strategy of your own. How to create a social media strategy. Keep it concise. Gather data.

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Hootsuite

NOVEMBER 10, 2020

Instagram carousel posts are one of the most engaging formats on social media right now. Hootsuite’s own social media team finds that, on average, their carousel posts get 1.4x Have you ever thought about how color can change the way you react to a product launch, social media campaign, or landing page?

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The Realtime Report

FEBRUARY 6, 2020

3 Tips to Help You Optimize Your Digital Marketing Efforts in 2020. If you’re a business owner or marketer in 2020, you’re probably overwhelmed with the number of options and resources you have to reach your customers. Your Social Media Is Only as Relevant as You Make It. Here’s another harsh reality.

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Hootsuite

FEBRUARY 10, 2020

The right social media apps will save you time, help you create better content, and connect with the right audience. Bonus : Get the step-by-step social media strategy guide with pro tips on how to grow your social media presence. The 4 most essential social media apps. They are: Facebook.

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agora pulse

MAY 20, 2020

Tight budget or not, you’ll want to check out these popular–and free–social media tools. . Are you creating social media content? Managing social media teams? Running a social media agency? Have you started using live video for social media yet? Live Video Tools.

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Ignite Social Media

NOVEMBER 23, 2020

This past year many marketers struggled with their social media advertising efforts. State of Paid Media Buying in 2020. 2020 was a unique year for social media marketing, but the state of social ad buying specifically had some interesting points we want to address. Expect to pay more in Q4.

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Advertising Social Media Tips B2B 187

Buffer Social

DECEMBER 4, 2019

What’s coming to social media in 2020? It can be hard to predict the future, especially for something as fast-changing as social media. Social commerce is one of the hottest trends in social media today, and it looks to have an even bigger impact in 2020.

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Pam Moore

JANUARY 4, 2020

Is your content and digital platform ready for top business performance in 2020? Wouldn't it be great if you could kickoff 2020 by maximizing the investment you already made in content and other marketing assets so that you can zoom results even more without spending a lot more time or money on new content? Episode Highlights.

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agora pulse

FEBRUARY 22, 2020

Need to be extra-smart with your social media budget? Social media managers rarely boast about large budgets. Your budget may not be reflective of the size of the organization … It may be reflective of the organization’s view toward social media marketing. zero social media budget?

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Social Media UGC Tips CPM 175

Hootsuite

MAY 10, 2021

Social media for big companies has become about as commonplace as human resource departments. Unless you’re Apple, you’re on social media. Even the tech giant, which abstained from traditional social media marketing for light-years by Internet standards, now posts regularly across multiple accounts and channels.

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Hootsuite

OCTOBER 25, 2021

There are many reasons to use social media to promote your business. But the tl;dr of all of them is: people are on social media. Research shows that interaction — even briefly — with your brand on social media leads to increased brand awareness and loyalty , and influences purchasing behavior. Guess what?

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Pam Moore

JUNE 24, 2020

Download my free Buyer Persona Template here-> Buyer Persona Template Pack (It includes editable templates for both B2B and B2C!). Take a listen to the 168th episode of the Social Zoom Factor Podcast to learn the What, How and Why You Need to Use Buyer Personas and an Audience First Marketing Approach to Grow Your Business!

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Hootsuite

JULY 15, 2020

As a social marketer—or any marketer, for that matter—it’s easy to get lost in the details of tracking your latest engagement rates and campaigns. Bonus: Get the free template to easily craft a detailed profile of your ideal customer and/or target audience. Learn which social channels your audience uses. Challenges.

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Hootsuite

JANUARY 13, 2021

Real talk: With all the social media acronyms being used right now, it can be hard to understand what’s going on. But if your brand is using social media for business , properly using social media acronyms and social media abbreviations might be part of an effective social strategy.

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Hootsuite

SEPTEMBER 22, 2021

Getting shadowbanned is every social media manager’s worst nightmare. Sure, most social platforms deny the shadowban is really a thing at all. Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. What is a shadowban on social media? Twitter shadowban.

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Sprout Social

DECEMBER 13, 2022

As a social media professional, I know the landscape of social media is prone to change, along with the functionality of individual platforms. When I first came to work at MIT, Google+, Periscope and Storify were all a part of a social media manager’s vernacular. And I couldn’t make the stuff up.

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Social Media Social Media Management Storify Resources 103

Hootsuite

FEBRUARY 27, 2020

For breakout success in 2020, you’ll need to keep up with the latest trends and make full use of what Instagram has to offer. billion in sales in 2020 —with 150% revenue growth year over year. . These 10 best practices are key to improving your results in 2020. Get up and running fast with this handy template.

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Pam Moore

MARCH 19, 2020

2020 will be like nothing we have seen before in the digital landscape. Brave Marketers Will Win in 2020! The most successful marketers in 2020 will be brave. 15 Digital Branding Trends You Can't Ignore in 2020. Streamlining your digital presence is critical in 2020. Brands get BRAVE with digital and social media

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Pam Moore

JANUARY 19, 2020

2020 will be like nothing we have seen before in the digital landscape. Brave Marketers Will Win in 2020! The most successful marketers in 2020 will be brave. 15 Digital Branding Trends You Can't Ignore in 2020. Streamlining your digital presence is critical in 2020. Brands get BRAVE with digital and social media

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Trends Brands Marketing Influencer 78

Hootsuite

AUGUST 25, 2021

“Social media managers, community managers, online marketing managers—these people understand where the customer relationship lives,” he told Tech in Asia. twitter’s main character today is a master’s degree in social media. The purview of the social media manager is expanding. Just a thought. —

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Sprout Social

OCTOBER 6, 2022

If you’re a social media marketer, chances are you’ve been asked, “but how do we go viral?” Most marketers undoubtedly want the audience growth and attention that comes from achieving a social media viral video. In fact, it’s the dream of many social media managers. What makes a social media viral video?

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Sprout Social

AUGUST 30, 2021

But just because you show up on multiple channels, does not guarantee a successful multichannel campaign—especially if your social media team was left out of the planning phase. According to the latest Sprout Social Index™, 86% of marketers believe social media influences their bottom line. Me: It IS a great pic!

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agora pulse

SEPTEMBER 29, 2020

Need a little help to manage your clients’ Instagram channels (and maybe your social media agency’s, too)? Instagram is an outstanding social media marketing platform. There are so many great features like Stories and shoppable posts that it’s like a giant social media goldmine. StoriesAds.

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agora pulse

AUGUST 27, 2020

Here’s a look at how to make an infographic that gets spread far and wide on social media. As the world of social media expands, more companies, bloggers, social media managers, and influencers try to use social media to keep their audience engaged. Let’s look at another example.

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Hootsuite

MAY 1, 2023

All brands using social media in any form must navigate a constantly evolving set of risks in an environment that changes at lightning pace. A social media governance strategy ensures you’re prepared for whatever the world of social media throws at you. What is social media governance?

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Hootsuite

MARCH 30, 2020

Social media and healthcare are a powerful combination. Social networks have become an important health resource, and not just for millenials. Nearly 90% of older adults have used social media to seek and share health information. It can be hard to know how to navigate the challenges of social media in healthcare.

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Hootsuite

JULY 7, 2020

Social media and activism have been inseparable since the 2010 Arab Spring demonstrations and since 2013, when the #BlackLivesMatter hashtag was used for the first time. In both events, social media and hashtags played an instrumental role in mobilizing the human rights movement offline. What is social media activism?

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Sprout Social

MAY 14, 2020

Many brands want more engagement around their social media posts but don’t know what else to do or are stuck in the same old strategy. Your social media engagement can always be improved upon, there is no maximum engagement level that one can reach. What is social media engagement? Execute strategy ideas.

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Pam Moore

FEBRUARY 23, 2020

Even industries that were slow to adopt new digital media are now experimenting with new media formats, digital platforms and technologies to break through the digital noise. How do smart marketers win in 2020? The most successful marketers in 2020 will be the most brave and bold. Embrace Change.

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Sprout Social

AUGUST 5, 2020

We’ve also translated these steps into a template you can use to easily boil down the essential info for your coworkers here: Download PTO Template. Picture this: you’re a social media manager that’s left your company Twitter account in the hands of a junior employee. link] pic.twitter.com/dKyt7jZmEj.

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Sprout Social

DECEMBER 5, 2022

Ah social media. As social media platforms have changed over the years (RIP, Vine), so too have the pros and cons of social media. Not so long ago, brands and executives were still wondering whether they should be on social media at all. Why social media is good. It’s corn. ??

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Hootsuite

SEPTEMBER 23, 2020

Social media compliance simply means following the rules when using social media to engage with the public. But the truth is that social media compliance is hardly ever that simple. Especially for social marketers working in regulated industries like healthcare and finance. Source: eMarketer.

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Hootsuite

JANUARY 22, 2020

Many small businesses don’t have the time or the wherewithal to manage social media accounts—let alone the budget to hire a dedicated social media manager. But that doesn’t make social media management any less important. More than 40% of digital shoppers use social media to research new brands and products.

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Hootsuite

NOVEMBER 26, 2020

So maybe you post to all social media at once to maximize efficiency. But here’s the thing: there’s a right way to post to all your social media networks at once and a less-than-right way. In fact, a sophisticated social media strategy doesn’t have to take a bunch of extra time. You’ll avoid content fatigue.

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Hootsuite

OCTOBER 21, 2020

B2B social media marketing is often written off as boring or unnecessary. The digital media company credits its LinkedIn marketing efforts for closing 42% of its deals in 2018. Need a stronger business case for getting on social media? Why use social media for B2B marketing. Just look at Adobe.

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B2B Social Media Tools Tips 98

Sprout Social

JANUARY 4, 2021

It’s another to pitch a social media marketing campaign and secure your boss’ approval to execute it, especially when you consider the impact the events of 2020 have had on marketing as a whole. Using social data to prepare your pitch. Inspiration for your social media marketing pitch. What’s the big idea?

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