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Social media marketing: Strategy template and tips for 2025

Hootsuite

A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media. In this post, we’ll walk you through a nine-step plan to create a winning strategy for social media marketing. Social media is always changing! What is social media marketing?

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How to manage social media content creation across networks

Sprout Social

There are some many different types of social media content to create and enjoy, from carousels to GIFs to videos. To successfully manage social media content creation across networks, you need to maintain a consistent brand voice, adapt to distinct formats and meet (or exceed) audience expectations.

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Creating a social media policy for your company

Oktopost

Creating a social media policy for your company Social media has become an integral part of daily life and workplace culture. billion people worldwide active on at least one social media platform and 69% of U.S. Why your company needs a social media policy Begin by explaining why the policy exists.

Policies 132
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7-week influencer marketing strategy template

Sprout Social

While we’ve structured this influencer marketing plan template into weeks, the actual timing may vary depending on factors like influencer availability and contract negotiations. What is an influencer marketing strategy template? To make this step easier, we’ve created an influencer marketing brief template.

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7 productivity tips we have learned from social media managers

Oktopost

Let’s be radically transparent here: social media managers are exceptionally hard-working professionals. With all the different hats to wear, how can a social media manager stay productive? With all the different hats to wear, how can a social media manager stay productive? The list just goes on.

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Strategies for Handling Crisis, Serving Customers, and Managing Negativity on Social Platforms

Social Media Strategies Summit

Crisis management is a fact of life for social media marketing teams. It tells the Encompass team exactly how to respond when a customer complaint is within specific guidelines, and even includes templatized answers and an escalation process. “We Katie agreed that customizing templated messaging is important.

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Social Media Dashboard: Why You Need One and How to Create It

Buffer Social

Picture this: Your boss is asking you about the business impact of your social media strategy. This is where a social media dashboard comes in handy. It’s a visual representation of the key metrics that prove the impact of your social media efforts. But how do you prove it?