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7 inspiring examples of corporate social responsibility

Sprout Social

According to The Sprout Social Index™ 2022 , company alignment with personal values is 74% more important to consumers today than it was in 2021. Alaska Airlines’ path to net zero emissions . One of Alaska Airlines ’ five core values is to “do the right thing”. Great #goals for an airline! Let’s dive in. But good start!

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25 brands every social media manager should follow on social

Unmetric

— Wendy's (@Wendys) February 13, 2019. — MoonPie (@MoonPie) May 9, 2019. — Denny's (@DennysDiner) April 4, 2019. A post shared by Airbnb (@airbnb) on May 2, 2019 at 11:19am PDT. A post shared by Glossier (@glossier) on Apr 29, 2019 at 4:40am PDT. Arby’s (@Arbys) March 20, 2019.

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Why brands need a social media monitoring strategy

Sprout Social

Sprout’s 2019 Index Report found that: 59% of consumers reach out to brands on social because they had a great experience. Have you ever Tweeted at a company and received radio silence? That must’ve been frustrating and impacted how you now perceive the company, whether or not you realized it at the time. Jordan [link].

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20+ Creative Social Media Contest Ideas and Examples

Hootsuite

A post shared by Hallmark UK & Ireland (@hallmarkukandireland) on May 21, 2019 at 11:26am PDT. To promote the launch of its new direct flight from Tampa to Frankfurt, German airline Lufthansa ran a two-week #Hausguest social media campaign. A post shared by L'intervalle (@lintervalle) on Apr 5, 2019 at 12:14pm PDT.

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What Is an API & Why Does It Matter for Social Media?

Sprout Social

Public APIs are released by companies like Slack and Shopify in hopes that developers will use them to build on their platforms. The company will share a set of inputs that you can use to achieve certain outputs. Private APIs are used internally at a company. 9 top social media scheduling tools to save time in 2019.

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What Is Omnichannel Marketing and How Are Brands Leveraging It?

Social Media Strategies Summit

In response, the retailer has announced that they will open a West Coast fulfillment center and omnichannel hub in late 2019. The company’s goal is to bring “all of our digital and physical assets together in a seamless ecosystem.”. brand channels when considering and researching their airline purchases.

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How to Identify Your Social Media Influencers

Sprout Social

Like we previously mentioned, people tend to trust peer recommendations over any company advertisement. If you have social media influencers with loyal audiences, a brand mention goes much further than a Tweet from your company account. An United airlines 757-224 (#N14115) lined up and ready to roll at LAX.