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Content Marketing for Regulated, Boring and Unsexy Industries

Pam Moore

In 2018 there is even more pressure on marketers and business leaders in businesses of every size to continuously create content to drive conversation, engagement and sales. This training is guaranteed to help you get a grip on your content marketing strategy in 2018! 2018 content marketing myths busted and how to stomp your competition. How to conduct a content asset audit to leverage content assets you have and update them for 2018.

Content Marketing for Regulated, Boring and Unsexy Industries

Pam Moore

In 2018 there is even more pressure on marketers and business leaders in businesses of every size to continuously create content to drive conversation, engagement and sales. This training is guaranteed to help you get a grip on your content marketing strategy in 2018! 2018 content marketing myths busted and how to stomp your competition. How to conduct a content asset audit to leverage content assets you have and update them for 2018.


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The Top B2B Marketing Trends for 2018 – A Meta-Analysis

Webbiquity SMM

Yet another post about 2018 B2B marketing trends? Most “top trends” posts either tell what the blogger thinks (good), or curate the opinions of multiple experts (better). ” — 2018 Trends: B2B Marketing , Edelman. It’s popular, easy to consume, mobile friendly, and with Facebook and now even LinkedIn pushing it, video (five votes) will continue to play an expanding role in B2B content marketing. Influencer Marketing Trends.

7 Instagram Influencer Marketing Tips for the Holiday Season


Looking for influencer marketing tips for the holiday season? The holidays are just around the corner, which means it’s high time to start planning your Instagram influencer marketing campaign! . There’s no question that social media influencers have become an indispensable tool for brands, especially on Instagram. In the following blog post, we share 7 key Instagram influencer marketing tips for the holiday season.

12 Solid Stats Surrounding Social Networking (Plus Four  Timely Tips)

Webbiquity SMM

Here are four recommendations based on a dozen social networking stats and facts from recent research, customarily curated with a little alliteration. 58% of social media influencers believe they should be paid for the coverage they give brands. Instagram is the most used social network by B2C social media influencers. 45% of social media influencers spend more than 10 hours per week on their blog.

A Curated List of Facebook Marketing Reference Guides

Jon Loomer

Below, I’ve curated a variety of Facebook’s resource pages for topics that are relevant to a wide range of advertisers. A simple page that includes a link to a downloadable deck with research about what influences audience film choices. Links to various best practices and insights related to gaming, with a focus specifically on mobile gaming. Facebook Mobile Studio. Facebook-Curated Editorial Content. Facebook Christmas 2018.

Seven Key Categories of Social Media Marketing Tools

Webbiquity SMM

Given the importance and impact of social media for B2C and B2B firms alike, it’s vital that companies: build a solid, consistent brand presence across social platforms; monitor and engage in brand and industry conversations; forge relationships with key industry influencers on each network; respond rapidly to customer questions and complaints; share insightful content from other sources; and.

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5 Funny Social Media Predictions for 2018

agora pulse

By now you will all have read some social media predictions for 2018. In this article I’m going to give you five funny social media predictions for 2018 and tell you how social media managers can prepare for them. Let’s head into 2018 with the confidence that we can handle this as we handled everything else. My second of the social media predictions for 2018 is that social media will not dethrone television. So we should expect a higher level of product sales in 2018.

The Definitive Guide to Instagram Stories

A recent marketing report by Later that collected responses from more than 3,500 businesses, influencers and agencies, discovered that brands were actively using Instagram stories to promote their products or services (64%), build a more engaged community (63%), direct traffic to their website (47%), collect follower feedback (32%), drive more eCommerce sales (25%) and much more.

Top 17 Social Media Monitoring Vendors for Business

Also, it allows you to identify bad influencers. It is known for successful curation of content. Android and iOS users can post and access content using the software because it is mobile optimized. Headquartered in France, Mention provides social media monitoring tools that enable you to know and analyze what your customers, influencers, and competitors are saying about your brand. You can access Mention software from a web-based app or mobile application.

A Painless Guide to Social Media Marketing for Dentists

Sprout Social

But it’s 2018 and more likely than not, your audience is on social. A post shared by Jacaranda Smiles (@jacarandasmilesfl) on Apr 30, 2018 at 8:00am PDT. A post shared by Your Daily Dose Of Dentistry (@about_dentistry) on Apr 30, 2018 at 4:12am PDT. — Collins Bay Dental (@collinbaydental) April 30, 2018. — Imperial Dental Cntr (@ImperialDentalC) April 30, 2018. The Mouth Mobile kicked off its 2018 tour today in Augusta, GA.

How Two Brands Generate Hundreds of Thousands in Revenue on Social Media, Big News from Twitter, New LinkedIn Ad Formats, and More!

Buffer Social

Fast-forward to 2018 and Kettlebell Kings is a leading kettlebell equipment supplier based in Austin, Texas, generating mid seven-figures per year in revenue — with much of its new business coming directly from leads generated on Instagram. And when it comes to their main Instagram feed, they post highly curated content that’s focused on design-related hashtags the agency wants to reach. I think I shop more on my mobile phone now than I do on my desktop which is a huge shift for me.

The Best Instagram Filters in Photography Apps


It has lots of free filters to choose from, and even curated preset packs of complementary filters making it a cinch to edit your photos and create a beautiful Instagram feed. A post shared by Lexie Carbone (@lexiecarbone) on Oct 9, 2018 at 12:00pm PDT. A post shared by Lexie Carbone (@lexiecarbone) on Mar 9, 2018 at 9:04am PST. A post shared by taylor loren (@taylor.loren) on Feb 23, 2018 at 7:08pm PST. Not all Instagram filters are created equally.

How to Edit Beautiful Instagram Photos With Lightroom Presets (Free Video)


Plus, you can edit with the Lightroom CC mobile app for free ! Watch our step-by-step video tutorial for editing with Lightroom by Instagram influencer and content artist Maddy Corbin: Why You Should Be Editing With Lightroom for Your Instagram Photos. Today we’re seeing professional and amature photographers, influencers, brands, and businesses all pitching for space in the Instagram feed. A post shared by MADDY CORBIN (@maddy.corbin) on Sep 6, 2018 at 4:11pm PDT.

3 UGC Marketing Trends on the Rise in 2018


With the end of 2017 approaching, marketers are planning for 2018 with an eye on the key trends that will continue to be prominent. Innovations in AI and machine learning will make it easier for brands to identify influencers, recognize images, and source the best UGC that can be used across all marketing channels. Continued technological innovations will play a significant role in the user-generated content marketing trends in 2018 and in years to come. Influencer Marketing.

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How to Create a Cohesive Instagram Aesthetic


Having a curated Instagram aesthetic is one of the best ways to grow your account, build a following and show off your brand’s unique style and tone. Watch our free video to learn how to design, curate, and plan an Instagram aesthetic for your feed and stories to attract new followers: . Using Lightroom presets on your mobile device can give your Instagram feed a serious upgrade and help you create high-quality Instagram Stories content (which we’ll talk about in step #4!).

Instagram Tips for Creatives: Optimizing Your Instagram Portfolio


If you’re looking to grow your business and influence on Instagram, here are a few guidelines to follow: Name: Is your name clearly displayed in your bio? Whether you stick to a photo editing theme, add borders to your images, or only post vertical images, curate your content to showcase your best work. Curate your portfolio in a way that fully encompasses and portrays your work. so that’s when curation of old and new content comes in handy.

How to Use Pinterest: The Insider Guide for Businesses (With Strategies From the Pinterest Team)

Buffer Social

Over 200 million people flock to the social network each month to discover new products, recipes, destinations, articles, influencers, and so much more. ” Boards allow businesses and brands to curate their favorite content based on hundreds of topics and interests that users can quickly browse. To use up as much screen space as possible, make sure your videos are designed for mobile , and are exported in either square or portrait format.

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Instagram Stories Vs. Snapchat Stories


A robust social media presence is a requirement to be relevant in today’s mobile-centric economy, and the most successful businesses are dedicated to meeting their customers where they are – on social media. They serve as a sneak-peak into the life of a friend, celebrity, or influencer. Because Stories disappear after 24 hours there is less pressure to carefully curate a perfect forever-post. Instagram Stories Vs. Snapchat Stories.

20 Top Social Media Tools to Try in 2018

Buffer Social

Now that 2018 is here and in full swing, you might be looking for new social media tools to add to your marketing stack. As part of our State of Social Media 2018 campaign , we partnered with the team at Product Hunt to put together a list of the latest trending social media tools for marketers to try in 2018. Keep reading to see the full list and learn how to use the tools, or click over to the Product Hunt collection with all of 2018’s best social media tools.

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How Influencers Helped Generate $38 Billion in Sales on Singles Day


Influencers have played a major part in making sales this year’s Singles Day, China’s version of Black Friday. billion in sales around afternoon which already crushed the 2018’s figures of $30.8 Some of the world’s best-known influencers who appeared on this year’s Singles Day included Taylor Swift and Kim Kardashian. Another superstar influencer, Taylor Swift, kicked off the Singles’ Day with a colorful performance in Shanghai. Influencer Marketing

234: How to Relaunch Your Blog After It Becomes Dormant


Who are the big social media influencers? If I was relaunching my photography blog today, one thing that I might do would be to have a blog that really focuses on the new types of cameras, the new types of technologies, drone photography for example, mobile phone photography because things have changed over the years. What other influences in the niche do I wanna network with? Is your blog mobile friendly? Is it viewable on a mobile phone?

How to Launch on Product Hunt Like a Pro, Lessons from 17.2 Million Twitter Impressions, 4 Key Facebook Trends for 2019, and More!

Buffer Social

For those that have never used Product Hunt before, it’s a great community of creators, founders, developers, marketers, CEOs that curate the latest new products on the market, every day. Brian : We’re getting towards the end of 2018 which means you’re either one, ramping up to end Q4 off with a bang, or two looking forward to a big 2019. Every Monday (and sometimes more) we share the most cutting-edge social media marketing tactics from brands and influencers in every industry.

Ultimate Guide to Instagram Video: Stories, IGTV, Live, Posts, & More!


Video marketing is no longer just for companies with big budgets, with an estimated 81% of businesses using video as a marketing tool in 2018. . Back in June 2013, when videos were first introduced on Instagram , they were limited to 15 seconds and had to be shot in-app on your mobile device. . A post shared by lululemon (@lululemon) on Oct 9, 2018 at 4:33pm PDT. A post shared by Urban Outfitters (@urbanoutfitters) on Oct 19, 2018 at 6:52am PDT.

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11 Time-Saving Tools for Small Social Media Teams

Social Media Strategies Summit

Content curation. And while it can’t schedule Instagram Stories and TikTok videos, you can set mobile notifications to remind your team when it’s time to share the next post. It’s also available for web and mobile, so you can even use it while away from your desk.

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10 Instagram Predictions to Fire-up Your Strategy for 2020


Influencers were the first to jump on the trend — Jenna Kutcher , Elise Darma , Quigley Goode , and Sarah Nicole Landry of @thebirdspapaya all share lengthy captions on their posts to give greater insight into their world or to share their knowledge. .

Instagram Reels 101: Everything Your Brand Needs to Know to Get Started

Social Media Strategies Summit

As a quick aside, it’s worth pointing out this isn’t Facebook’s first TikTok-inspired rodeo – it rolled out the ill-fated Lasso in late 2018, only to kill it off in July 2020 due to lack of uptake. First off, bear in mind that Reels are mobile-only.

What 777,367,063 Facebook Posts Tell Us About Successful Content in 2019 (New Research)

Buffer Social

Now removed from the dim outlook that businesses faced at the beginning of 2018 , Facebook has and will remain an essential tool for brands’ marketing strategies moving forward. Funniest Family Moments (Curating the best content from around the web). In fact, when looking at what types of content made up the top 500 Facebook posts of 2018, more than 81 percent were videos ! Posted by Brainy Crafts on Wednesday, January 31, 2018. Facebook marketing in 2019 isn’t dead.

The Next Big Thing in Social: Top 7 Brands Embracing TikTok

Social Media Strategies Summit

TikTok was also downloaded 1 billion times in 2018 , eclipsing Instagram’s 444 million downloads. TikTok is a social media app that allows users to post short-form lip-synced, music, talent, or comedy focused mobile videos. TikTok is the leading destination for short-form mobile video. TikTok’s content is also a sharp departure from the perfectly curated images made popular by the rise of Instagram. Source: Mobile Marketer.

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Social Media Stories: What Brands Need to Know About Ephemeral Content

Ignite Social Media

Prime real estate – And lastly, if you really need to search for a reason for your brand to leverage Facebook Stories, consider that the Stories panel on the mobile app accounts for roughly 30% of a users’ screen.

IGTV: The Ultimate Guide to Instagram’s New Video Platform


IGTV is Instagram’s way of disrupting the traditional TV experience and updating it for a modern, mobile experience. Youtube has exploded in popularity in recent years, and because of mobile video, the amount of time teens spend watching TV has decreased 40%! By 2021, mobile video will account for 78% of total mobile data traffic , and Instagram is betting big on mobile video with the launch of IGTV. 3 IGTV is an Addicting Mobile Experience.

Artificial Intelligence: A Modern Approach to Marketing

Razor Social

Chapter 1 – Introduction to Artificial Intelligence (AI) Chapter 2 – The elements of Artificial Intelligence Chapter 3 – AI Applications in Marketing AI and Content Marketing AI and Analytics AI and Marketing Automation AI and Conversational Marketing AI and Email Marketing AI and SEO AI and Social Media AI and Conversion Rate Optimization (CRO) AI and Listening/Monitoring AI and Image Recognition AI and Influencer Marketing Chapter 4 – Security Concerns about AI Summary.

9 Popular Instagram Trends of 2019 (So Far)


While highly curated feeds with perfectly staged shots were all the rage in the past, more brands and influencers today are stepping out of their comfort zones and sharing honest, unfiltered content to their feeds and stories. This isn’t to say that curated feeds are no longer “in.” In other words, stepping back from perfectly curated feeds and stepping toward the “real-er” side of social media may even help your business! .

The Ultimate Guide to Instagram Hashtags in 2019


A post shared by Nordstrom (@nordstrom) on Jun 15, 2018 at 5:52pm PDT. A post shared by SNOWE (@snowehome) on Jun 17, 2018 at 10:58am PDT. A post shared by Smoothie Bowls & Nicecream (@beautifulsmoothies) on Jun 15, 2018 at 8:50pm PDT. In a big update from 2018, Instagram added the ability to “follow” hashtags, meaning you can now stay up-to-date on various topics (or communities) by following a hashtag related to your interests.

Ideal Length of Social Media Posts: A Guide for Every Platform


Read on for our curated research on the ideal character counts for social media posts (not to be confused with character limits) and other types of content on: Facebook. You’re busy crafting quality content and mastering your social media strategy.

8 Popular Instagram Trends of 2020 (So Far!)


Instagram Shopping presents a huge opportunity for brands not only to influence and inspire shoppers but also to sell to them. This is big news for the platform as it’s the first time creators will be able to make money directly from IGTV since its launch in 2018.

How to Use Pinterest for Business: 8 Strategies You Need to Know


Like other social media networks, it’s a place to connect with friends and influencers. From 2018 to Q3 2019, the platform’s international base of monthly active users grew 38%, from 171 million to 235 million. Exactly 85% of Pinners are on mobile.

Revive your Facebook Page – 10 Quick and Easy Ideas

Socially Sorted

Avoid doing it for curated content and other people’s posts. Adobe Spark Pos t – create animated images using their mobile app. Animoto – their desktop tool allows you to create awesome videos but check out their mobile app too! Here are some stats for you: 84% of all communication will be visual by 2018 (Reuters/Cisco, 2014). Here’s an example of my Influencer feed on Post Planner.

8 Trendy Apps To Create Collages For Instagram


Both brands, influencers, and regular Instagram users are getting way more creative with their collages, using new apps to stitch together images, videos, fun backgrounds, and more. . Why Instagram Collages are Trending Right Now: A lot of popular Instagram trends start with influencers, who are constantly trying to find new creative ways to express themselves on the platform (and attract new followers). A post shared by Levi's (@levis) on Jul 23, 2018 at 3:49pm PDT.

8 Photo Editing Trends That Will Be Popular on Instagram in 2019


Instagram’s native in-app filters have been out for a while, and 2018 saw an increase in both the everyday user and brands applying Lightroom presets to their feeds. The Unfold app exploded onto the scene in 2018 and kicked off the collage trend with its library of clean and modern templates for Instagram Stories. Last year, Instagram influencer Tezza created an exclusive mobile app , featuring her famous image presets.