Later

FEBRUARY 16, 2021

More than ever, brands are setting themselves apart on social media with creative campaigns — and seeing big results. In this blog post, we highlight 7 brands with awesome social media campaigns to inspire your content strategy in 2021: . UGC is a great way to humanize your brand. Spotify’s Data Storytelling.

Campaign 91

Campaign Social Media Brands Apparel 91

Pixlee

SEPTEMBER 21, 2020

As many as 70% of millennials will buy from one brand over another based on the diversity that’s represented in its ad content. One of the most effective ways to diversify your content organically is through user-generated content (UGC). KiraGrace’s Brand Story through Customers. Alo Yoga’s UGC Integration.

UGC 56

UGC Brands Apparel Content 56

Pixlee

NOVEMBER 20, 2018

In 2019, this strategy will still use many of the techniques and approaches that were popular in 2018. But there are key trends that brands should be aware of if they want to expand success in their influencer marketing strategy in 2019. Also, the platform will continue to be the leading one for brand-influencer collaborations.

Influencer 75

Influencer Trends Brands UGC 75

Social Media Strategies Summit

MAY 24, 2019

This statistic is not surprising given that 93% of the brands surveyed say they have gotten a customer as a result of video efforts on social media. Video has the power to impact both product and service based businesses: over half of consumers report that they engage with a brand after viewing one of their videos on social media.

YouTube 124

YouTube Brands Fashion UGC 124

Ignite Social Media

JULY 2, 2019

In just 2018 alone, we created over 429 ad sets with varying targets. Additionally, we tested different creative concepts for our conversion ads and ultimately found that user-generated content (UGC) was the most effective at converting users to download or sign up for the newsletter. 17% increase in site traffic Y-o-Y.

Travel 102

Travel Social Media Banking Tourism 102

Pixlee

DECEMBER 4, 2017

One could speculate that AI and machine learning will continue to be hot topics in 2018 and for many years to come. At Pixlee, we employ advanced real-world applications of AI and machine learning, with the goal of providing the highest-performing visual shopping and ecommerce tools for brands. Our Vision for AI . Dynamic Display.

UGC 40

UGC Metadata Marketing System 40

Social Media Strategies Summit

OCTOBER 3, 2019

TikTok was also downloaded 1 billion times in 2018 , eclipsing Instagram’s 444 million downloads. It’s still early days for this social platform, but brands should be paying attention. In the past year, TikTok has tested and launched advertising options including in-feed native video ads, brand takeovers, hashtag challenges, and more.

Brands 114

Brands Meme Hashtag Campaign 114

Social Media Strategies Summit

SEPTEMBER 18, 2023

Influencer marketing can be highly impactful, with one-third of consumers agreeing that influencer posts are the best way for brands to persuade customers to try new products. anyone who doesn’t work for a retail or fashion brand). The campaign relied heavily on SEA’s brand partners (in this case, the lounges themselves).

Influencer 130

Influencer Travel Retail UGC 130

Pixlee

APRIL 8, 2019

According to Realtor.com, “79% of pet-owning homebuyers who closed on a home in 2018 said they would pass up an otherwise perfect home if it didn’t meet the needs of their pets.”. How can your brand appeal to these paw-rents? User-generated content is the perfect tactic for brands that want to feature pets and reach pet owners.

Hotels 72

Hotels UGC Brands Travel 72

Ignite Social Media

NOVEMBER 13, 2018

A few months ago, we shared relevant trends for the back half of 2018. These perceptions steer users’ decision-making process when deciding who to follow and, ultimately, which brands to trust on social media. If your brand does not currently leverage UGC, you may be wondering where to start.

Trends 143

Trends Social Media UGC Authentication 143

Ignite Social Media

MAY 4, 2020

With the content capabilities across social showing no signs of slowing, many brand marketers are wondering how these new features may be beneficial. Brand Marketing Watch-Outs: Snapchat’s audience skews younger than other social networks, so depending on who your brand is targeting it may or may not be the right channel for you.

Social Media 121

Social Media Brands Content Real Estate 121

Pixlee

AUGUST 10, 2020

User-generated content (UGC) goes a long way on TikTok. Your customers are likely already using TikTok and other social apps to create content that features your brand. Tapping into this saves time and helps your brand feel more authentic. TikTok Marketing (paid): Brand Takeover vs. Native Ads.

Video 98

Video Marketing UGC Hashtag 98

agora pulse

DECEMBER 13, 2018

Storytelling emerged in 2018 as a core technique for engaging consumers. I also see 2019 as the year when brands align their storytelling with enacting positive social change. And almost two-thirds of millennials and Gen Z express a preference for brands that stand for something. Live Streaming Gets Authentic.

Social Media 132

Social Media UGC Adwords Influencer 132

Talkwalker SM

JUNE 2, 2016

Brands are constantly aiming to be where the conversation is happening, and consumers are holding the loudspeaker. Social media users decide when, where, and how they want to engage with brands. Beauty brands have capitalized on major influencer marketing strategies across visual platforms like Instagram, Facebook, and more.

UGC 60

UGC Brands Content Instagram 60

Pixlee

FEBRUARY 23, 2018

Today, brands need to find more authentic ways to connect with their existing and potential customers. The following three customer acquisition trends should play crucial roles in 2018. Instead, brands need to build meaningful relationships with customers. Consumer Preference for Socially Responsible Brands. Social Media.

Retail 55

Retail Trends UGC Authentication 55

Pixlee

MARCH 5, 2019

In 2018, the #JanuBURIED photo contest on social media won a Poppy award for Best Social Media Campaign of 2018. That prime real estate features the best content the brand has access to: the stories their customers are sharing on social media. It’s not just the loyal fans that love their marketing strategy.

Communities 70

Communities UGC Geotagging Real Estate 70

Later

SEPTEMBER 12, 2019

User-generated content (UGC) is a killer asset for brands and businesses looking to grow online. . UGC is an affordable way to share high-quality content that generates sales for your brand — it’s the social media equivalent of a word-of-mouth recommendation! . View this post on Instagram.

UGC 60

UGC Content Instagram Hashtag 60

Sprout Social

FEBRUARY 27, 2020

Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific social campaign. From strategy through execution and results, we’ll examine what makes the best brands on social tick — and leave you with some key takeaways to consider for your own brand’s social strategy.

UGC 78

UGC B2B How To Software 78

Sprout Social

OCTOBER 16, 2018

After all, beauty brands represent many of the most-followed, active accounts on Instagram in particular. And as it should come as no surprise, those same brands are making a killing having mastered the art of social selling. A post shared by Sephora (@sephora) on Oct 7, 2018 at 5:06pm PDT. What more could a brand want?

Industry 102

Industry Social Media Hashtag Instagram 102

Pixlee

DECEMBER 5, 2019

Although the initial hype has died down, as of May 2018 it still boasted nearly 150 million active users. . And it has some very real applications in UGC. It allows businesses to create branded filters that promote their products and websites. . The ways in which AR and UGC intersect are subtler than you might expect.

UGC 69

UGC Content GPS Avatar 69

Pixlee

OCTOBER 21, 2019

Whether you’re looking to increase conversion rates, expand brand awareness or pretty much anything else, a well-crafted User Generated Content (UGC) campaign is an invaluable asset. The Swedish brand Fjallraven has become synonymous with long-lasting and ethical outdoor clothing. Fjallraven. Morphe Brushes.

Campaign 45

Campaign UGC Hotels Content 45

Pixlee

AUGUST 29, 2019

Fresh off the heels of our star-studded Top DTC Brands of 2019 report comes a question – how have all these extremely different brands made the DTC model work? In one corner, we have sunscreen and skincare brand Supergoop! Not bad for a brand started in 2007, who received their first major funding in 2013. . Perhaps More.

Brands 40

Brands UGC Comparison Retail 40

Pixlee

APRIL 17, 2019

In recent years, brands have increasingly put social media and social media managers at the center of their overall marketing strategies — and for good reason. Social media allows brands to build strong communities and drive sales, fine-tune campaigns and get insight into market trends. The numbers are hard to argue with.

Social Media 74

Social Media UGC Social Media Management Authentication 74

Pixlee

SEPTEMBER 9, 2019

Brands have been jumping in on relevant events for years, but it’s easier now more than ever for them to jump in on other trends that may not be completely relevant to their organization’s offering. Trendjacking, when done right, can help you improve brand image and help your marketing team improve on other goal areas as well. .

Brands 55

Brands Meme Trends UGC 55

Sprout Social

JANUARY 2, 2019

And after all, the social landscape took quite a few twists and turns in 2018. ” We also saw a whole slew of social ad types and fresh business features roll out for brands. From social selling to advanced analytics, social-savvy brands have more opportunities than ever to sell directly to their audience. Download Here.

Campaign 111

Campaign Social Media Metrics Trends 111

Sprout Social

AUGUST 12, 2020

Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific social campaign. From strategy through execution and results, we’ll examine what makes the best brands on social tick — and leave you with some key takeaways to consider for your own brand’s social strategy.

How To 134

How To Apparel Influencer YouTube 134

Sprout Social

OCTOBER 23, 2018

In Summer 2018, Instagram finally smashed the 1 billion users milestone. It’s a place where people create, share and interact with both their friends and their favorite brands. As with any social platform, brands that want to get the most out of Instagram need a substantial following. Hack your hashtag strategy.

Buy 111

Buy Instagram How To Geotagging 111

Sprout Social

FEBRUARY 3, 2022

A marketing campaign is a promotional push or initiative carried out by a brand, typically tied to a big-picture business goal. Here’s a quick rundown of some of the most common goals that drive companies to come up with campaigns: Boost brand awareness. Connect with influencers to raise brand awareness.

Campaign 138

Campaign Engagement Marketing Hashtag 138

Pixlee

DECEMBER 18, 2018

With increasing saturation, many brands and influencers alike wonder if gaining Instagram followers actually matters. Follower count sometimes helps to give a brand or influencer legitimacy, but recently, it’s done the exact opposite. Instagram is on pace for another record year of growth in 2019. Instagram is unique. Drill Down.

Instagram 44

Instagram UGC Authentication Influencer 44

Buffer Social

JULY 16, 2018

alone in 2018 and $9 billion globally by 2020. Why UGC ( user generated content ) and influencer marketing are a few of our go-to Instagram marketing strategies. There are many opportunities for brands, businesses, and entrepreneurs to sell on Instagram – and all they need is a solid place and guide to get started.

Instagram 75

Instagram Strategy Tips How To 75

Pixlee

JANUARY 25, 2018

User-generated content enables a brand’s passionate customers to become advocates, in turn building engaged communities around products and services. According to a report from Adweek , 85% of users surveyed found visual UGC to be more influential than content made by the brands directly. National Geographic.

Campaign 43

Campaign UGC Content Tourism 43

Convince & Convert

JANUARY 15, 2018

The Facebook algorithm is changing again, and it’s bad news for brands who want to show up in the news feed. Get Serious About User-Generated Content (UGC). Right in the release, Facebook admits that posts from real people will take priority over posts from brands. Create Facebook Shows. What do we do?

Facebook 167

Facebook Press Release Feed Feedly 167

The Realtime Report

FEBRUARY 16, 2017

Evidenced by YouTube influencers being featured on 60 minutes, Google investing in creating an open marketplace between brands and influencers, and Cisco estimating that by 2018, 79% of all global internet traffic will be video. “Cisco estimating that by 2018, 79% of all global internet traffic will be video.”

Video 131

Video Retail Influencer YouTube 131

Pixlee

OCTOBER 8, 2018

Reminisce over summer 2018 with us as we celebrate his growth story, and wish him well in his future endeavors. For ten weeks, I was an intern at Pixlee – a San Francisco-based startup that helps brands build more authentic interactions with their customers using user-generated content (UGC). Culture is key.

UGC 46

UGC Startup Authentication Meeting 46

Later

JUNE 12, 2019

To help spark some creativity, we’re looking at 7 strategies for what to post on Instagram when you’re fresh out of ideas, as well as tips for keeping your filler content on-brand: What to Post on Instagram #1: Share Highlights From Your Community. 7 Ways Brands Can Use the Instagram Close Friends List ? ??? ????? " ?? ???

Instagram 73

Instagram UGC Feed Feedly 73

Sprout Social

JANUARY 19, 2022

Both brands sell sneakers. Here’s an example of how this can lead to actionable insights: In the Messages tab of this topic, you can see Tweets mentioning the brands you’re analyzing. Tweets like the second and third feature customer feedback on other brands and their products that you can use to spark ideas for your product launch.

Products 136

Products Social Media FAQ Sentiment 136

Buffer Social

NOVEMBER 12, 2019

We’ve researched some of the trendiest marketing ideas for Black Friday + Cyber Monday, including flash sales, messenger marketing, and UGC. Find out some of the numbers behind Black Friday and Cyber Monday, and see what the most cutting-edge brands are trying out this holiday season. Focus on user-generated content (UGC).

Social Media 67

Social Media SMS UGC Marketing 67