Ignite Social Media

OCTOBER 13, 2020

As our team caught wind of the campaign, it became obvious this program was damaging the brand more than it was helping it. Audience reactions on the brand’s social channels were highly negative and even angry, as you can see from just a few below. Even so, that’s not been the focus of their marketing. Wrong Audience.

Campaign 106

Campaign Brands Press Release UGC 106

Pixlee

DECEMBER 4, 2017

One could speculate that AI and machine learning will continue to be hot topics in 2018 and for many years to come. When it comes to marketing, a lot of companies throw these terms around to create allure, but for many, it’s mostly smoke and mirrors. Our brands see at least a 20% increase in gallery engagement with dynamic display.

UGC 40

UGC Metadata Marketing System 40

Ignite Social Media

DECEMBER 8, 2017

Luckily, 2018 is right around the corner, and if your social presence has been lacking, take advantage of the New Year to revamp your strategy. Read on for our top five must-haves for planning social content in 2018. Are you looking to improve brand awareness, generate new leads, or drive traffic to your website? With over 1.71

Content 99

Content UGC Instagram Social Media 99

Social Media Strategies Summit

MAY 24, 2019

For marketers, it is an easy way to communicate their value proposition and engage their audience. And as social media and social advertising has become more important in marketing, the need for video as part of a content strategy has only increased. Top 10 Best Brands on YouTube. LEGO uses UGC to keep fans engaged.

YouTube 124

YouTube Brands Fashion UGC 124

Pixlee

SEPTEMBER 21, 2020

As many as 70% of millennials will buy from one brand over another based on the diversity that’s represented in its ad content. Inclusivity needs to be not only a goal in marketing but a priority. . One of the most effective ways to diversify your content organically is through user-generated content (UGC).

UGC 56

UGC Brands Apparel Content 56

Later

FEBRUARY 16, 2021

Looking for social media campaign ideas to take your marketing strategy to the next level? More than ever, brands are setting themselves apart on social media with creative campaigns — and seeing big results. In this blog post, we highlight 7 brands with awesome social media campaigns to inspire your content strategy in 2021: .

Campaign 91

Campaign Social Media Brands Apparel 91

Social Media Strategies Summit

SEPTEMBER 18, 2023

Influencer marketing can be highly impactful, with one-third of consumers agreeing that influencer posts are the best way for brands to persuade customers to try new products. anyone who doesn’t work for a retail or fashion brand). The campaign relied heavily on SEA’s brand partners (in this case, the lounges themselves).

Influencer 130

Influencer Travel Retail UGC 130

Sprout Social

FEBRUARY 3, 2022

Trouble coming up with marketing campaign ideas? This is especially true if your recent marketing push fell flat or your engagement rate is low. Too many businesses are caught in a trap of ad-hoc marketing. Too many businesses are caught in a trap of ad-hoc marketing. What is a marketing campaign, exactly?

Campaign 138

Campaign Engagement Marketing Hashtag 138

Social Media Strategies Summit

OCTOBER 3, 2019

TikTok was also downloaded 1 billion times in 2018 , eclipsing Instagram’s 444 million downloads. It’s still early days for this social platform, but brands should be paying attention. In the past year, TikTok has tested and launched advertising options including in-feed native video ads, brand takeovers, hashtag challenges, and more.

Brands 114

Brands Meme Hashtag Campaign 114

Ignite Social Media

MAY 4, 2020

With the content capabilities across social showing no signs of slowing, many brand marketers are wondering how these new features may be beneficial. While some marketers have strayed away from activating on this platform due to the younger user base, others have found success on the channel. Source: Statista.

Social Media 121

Social Media Brands Content Real Estate 121

Ignite Social Media

JULY 2, 2019

In just 2018 alone, we created over 429 ad sets with varying targets. Additionally, we tested different creative concepts for our conversion ads and ultimately found that user-generated content (UGC) was the most effective at converting users to download or sign up for the newsletter. 17% increase in site traffic Y-o-Y.

Travel 102

Travel Social Media Banking Tourism 102

Ignite Social Media

NOVEMBER 13, 2018

A few months ago, we shared relevant trends for the back half of 2018. Now, as the year wraps up, it’s a good time for social media marketers to re-evaluate their social media strategy with fresh eyes. These numbers demonstrate the increased importance of UGC and the key role it will play in brands’ content strategy moving forward.

Trends 143

Trends Social Media UGC Authentication 143

Pixlee

MARCH 5, 2019

You can thank the community-driven marketing efforts from leading ski resorts for the mental image you’re painting right now. Leading ski resorts have mastered the art of community-driven marketing thanks to their brilliant understanding of their audience. It’s not just the loyal fans that love their marketing strategy.

Communities 70

Communities UGC Geotagging Real Estate 70

Pixlee

APRIL 8, 2019

According to Realtor.com, “79% of pet-owning homebuyers who closed on a home in 2018 said they would pass up an otherwise perfect home if it didn’t meet the needs of their pets.”. How can your brand appeal to these paw-rents? User-generated content is the perfect tactic for brands that want to feature pets and reach pet owners.

Hotels 72

Hotels UGC Brands Travel 72

agora pulse

DECEMBER 13, 2018

Organic social media marketing remains largely unaffected by GDPR but paid social media marketing methods will continue to evolve. Marketers relying heavily on paid ads will need to keep an eye on the latest rules regarding customer consent and data protection. Live Streaming Gets Authentic. I know it’s tough. Augmented Reality.

Social Media 132

Social Media UGC Adwords Influencer 132

Talkwalker SM

JUNE 2, 2016

This generation’s perpetually connected consumers have taken a stronghold on the marketer’s’ message. Brands are constantly aiming to be where the conversation is happening, and consumers are holding the loudspeaker. Social media users decide when, where, and how they want to engage with brands.

UGC 60

UGC Brands Content Instagram 60

Pixlee

FEBRUARY 23, 2018

The days of mass marketing have ended. Today, brands need to find more authentic ways to connect with their existing and potential customers. Perhaps even more importantly, retailers will likely find that their savviest competitors find ways to thrive by tapping into the growing online market. million by 2022. Social Media.

Retail 55

Retail Trends UGC Authentication 55

Later

SEPTEMBER 12, 2019

User-generated content (UGC) is a killer asset for brands and businesses looking to grow online. . UGC is an affordable way to share high-quality content that generates sales for your brand — it’s the social media equivalent of a word-of-mouth recommendation! . Generating an affordable marketing stream.

UGC 60

UGC Content Instagram Hashtag 60

Sprout Social

FEBRUARY 27, 2020

From strategy through execution and results, we’ll examine what makes the best brands on social tick — and leave you with some key takeaways to consider for your own brand’s social strategy. but B2B social marketing comes with a set of unique challenges. UGC can mean many things, especially in B2B.

UGC 78

UGC B2B How To Software 78

Pixlee

DECEMBER 5, 2019

Although the initial hype has died down, as of May 2018 it still boasted nearly 150 million active users. . And it has some very real applications in UGC. It allows businesses to create branded filters that promote their products and websites. . The ways in which AR and UGC intersect are subtler than you might expect.

UGC 69

UGC Content GPS Avatar 69

Sprout Social

OCTOBER 16, 2018

After all, beauty brands represent many of the most-followed, active accounts on Instagram in particular. And as it should come as no surprise, those same brands are making a killing having mastered the art of social selling. A post shared by Sephora (@sephora) on Oct 7, 2018 at 5:06pm PDT. What more could a brand want?

Industry 102

Industry Social Media Hashtag Instagram 102

Buffer Social

NOVEMBER 12, 2019

Do you have your social media marketing ready? We’ve researched some of the trendiest marketing ideas for Black Friday + Cyber Monday, including flash sales, messenger marketing, and UGC. Inspiring examples of Black Friday / Cyber Monday marketing. They close their stores and send their employees home.

Social Media 67

Social Media SMS UGC Marketing 67

Pixlee

APRIL 17, 2019

In recent years, brands have increasingly put social media and social media managers at the center of their overall marketing strategies — and for good reason. Social media allows brands to build strong communities and drive sales, fine-tune campaigns and get insight into market trends.

Social Media 74

Social Media UGC Social Media Management Authentication 74

Sprout Social

AUGUST 12, 2020

Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific social campaign. From strategy through execution and results, we’ll examine what makes the best brands on social tick — and leave you with some key takeaways to consider for your own brand’s social strategy.

How To 134

How To Apparel Influencer YouTube 134

Sprout Social

JANUARY 2, 2019

For social marketers, this is the most exciting time of the year. Because coming up with a social media marketing plan means making some big decisions well before the new year gets into full swing. And after all, the social landscape took quite a few twists and turns in 2018. How to use this social media marketing plan.

Campaign 111

Campaign Social Media Metrics Trends 111

Pixlee

AUGUST 29, 2019

Fresh off the heels of our star-studded Top DTC Brands of 2019 report comes a question – how have all these extremely different brands made the DTC model work? In one corner, we have sunscreen and skincare brand Supergoop! Good Marketing? Perhaps More. Perhaps More. Translating this Success into Practice.

Brands 40

Brands UGC Comparison Retail 40

Pixlee

SEPTEMBER 9, 2019

Brands have been jumping in on relevant events for years, but it’s easier now more than ever for them to jump in on other trends that may not be completely relevant to their organization’s offering. Trendjacking, when done right, can help you improve brand image and help your marketing team improve on other goal areas as well. .

Brands 55

Brands Meme Trends UGC 55

Pixlee

OCTOBER 21, 2019

Whether you’re looking to increase conversion rates, expand brand awareness or pretty much anything else, a well-crafted User Generated Content (UGC) campaign is an invaluable asset. The Swedish brand Fjallraven has become synonymous with long-lasting and ethical outdoor clothing. Fjallraven. Morphe Brushes.

Campaign 45

Campaign UGC Hotels Content 45

Later

NOVEMBER 14, 2018

With Thanksgiving weekend just around the corner, now is the perfect time to start thinking about your Black Friday marketing on Instagram. Ready to level-up your Instagram marketing for Black Friday and Cyber Monday? Here are 10 tips to get you started: Tip #1: Start Your Black Friday Marketing on Instagram Earlier and End Later.

Instagram 58

Instagram Tips Marketing UGC 58

Sprout Social

OCTOBER 23, 2018

In Summer 2018, Instagram finally smashed the 1 billion users milestone. It’s a place where people create, share and interact with both their friends and their favorite brands. As with any social platform, brands that want to get the most out of Instagram need a substantial following. Hack your hashtag strategy.

Buy 111

Buy Instagram How To Geotagging 111

Pixlee

FEBRUARY 8, 2019

But AI’s presence is already ubiquitous and it’s being used in ways that have serious implications for marketers. In 2018, AI became better at learning language, processing speech, and assisting workers in various industries. Here are three AI advances to look out for in 2019, and how marketers can seek to leverage them.

Trends 66

Trends Marketing UGC System 66

Later

MARCH 30, 2020

To help you build a strategy that works for your brand, check out these social media statistics: Instagram Statistics: Posting Trends . #1: We wanted to take our best time to post analysis further, so with the help of influencer marketing platform Fohr, we discovered the global best times to post for PST, EST, GMT, and AEDT!

Statistics 67

Statistics Social Media Marketing Instagram 67

The Realtime Report

FEBRUARY 16, 2017

It’s a revolution in marketing that includes gen Z, Gen Y, Gen X and even Boomers. Influencer marketing is on the precipice of exploding growth. Today’s consumers are always on and more selective on what messages they respond to, and forming new affinities with brands and retailers based on authentic storytelling. Methodology.

Video 131

Video Retail Influencer YouTube 131

Buffer Social

JULY 16, 2018

alone in 2018 and $9 billion globally by 2020. Why UGC ( user generated content ) and influencer marketing are a few of our go-to Instagram marketing strategies. There are many opportunities for brands, businesses, and entrepreneurs to sell on Instagram – and all they need is a solid place and guide to get started.

Instagram 75

Instagram Strategy Tips How To 75

Pixlee

DECEMBER 18, 2018

With increasing saturation, many brands and influencers alike wonder if gaining Instagram followers actually matters. Follower count sometimes helps to give a brand or influencer legitimacy, but recently, it’s done the exact opposite. Instagram is on pace for another record year of growth in 2019. Instagram is unique. Drill Down.

Instagram 44

Instagram UGC Authentication Influencer 44

Convince & Convert

JANUARY 15, 2018

The Facebook algorithm is changing again, and it’s bad news for brands who want to show up in the news feed. Get Serious About User-Generated Content (UGC). Right in the release, Facebook admits that posts from real people will take priority over posts from brands. Create Facebook Shows. What do we do?

Facebook 167

Facebook Press Release Feed Feedly 167

Pixlee

JANUARY 25, 2018

User-generated content enables a brand’s passionate customers to become advocates, in turn building engaged communities around products and services. According to a report from Adweek , 85% of users surveyed found visual UGC to be more influential than content made by the brands directly. National Geographic.

Campaign 43

Campaign UGC Content Tourism 43