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Seven Skills Every Social Media Manager Needs

Webbiquity SMM

Social media managers create innovative, high-quality content to engage followers and grow their company’s social media presence. Agility is a fundamental skill in social media marketing, essential for continuously adapting to the evolving digital landscape. Guest post by Eva Chan.

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#SproutChat Calendar: Upcoming Topics for April 2017

Sprout Social

Establishing your organization’s identity on social has undoubtedly helped you perfect your own personal brand. But what may seem obvious to a social media managers is a whole new world to other departments at your company. Wednesday, April 19: Managing a B2B Brand on Social With Sprout All Star, Alex Bimonte.

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What is Good Engagement Rate?

Oktopost

Want to hear more from renowned B2B marketing leaders? How to define a social media insight and come to meetings with data that matters to the business. Why looking at social media engagement rate is actually a disservice to proving your value as a social media manager. Catch all episodes here.

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The Top 10 LinkedIn Influencers (LinkedInFluencers) to Follow

Oktopost

B2B companies are leaving money on the table by not exploring influencer marketing as a significant marketing component for their businesses. According to 74% of B2B marketers in a recent study, influencer marketing positively impacts a customer’s relationship with the brand. What is B2B influencer marketing? Quick Links.

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Recognizing our Agency Partner Founding Members

Sprout Social

BConnected is a social media management agency hired by companies and organizations to manage and enhance their social media platforms. Bien Media. Idea Grove is a Dallas-based PR firm with an international roster of B2B technology clients. Social Karma. Crush Social Management.

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A Long List of Social Media Advertising Stats

Hootsuite

If you’re looking at the most common topics discussed by social media managers today, it’s probably a toss-up between two things: social media advertising and emojis. That’s a huge, huge number and shows how big of an impact social media advertising has made in an incredibly short period of time.

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How CMOs Can Prove the ROI of Tech Investments

Convince & Convert

According to Gartner, by 2017 the Chief Marketing Officer (CMO) will spend more on IT than the CIO. Validating the increase in spending on marketing technology, such as marketing automation and social media management, will require an even more specific understanding of each tool’s ROI. Integrated CRM.

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