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Sprout Social Raises $40.5 Million Series-D Fundraising

Sprout Social

Sprout Social , a leading provider of social media marketing, analytics and advocacy solutions for business, today announced $40.5 New funds will be used to accelerate the company’s plans for deepened platform capabilities and increased international expansion. ” said Howard. Learn more at sproutsocial.com.

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SMS Marketing: a Grossly Underrated Marketing Tactic

Kikolani

Text message or SMS marketing delivers insanely higher ROIs and ridiculously higher sales than any other digital or conventional media. Take a moment to let these figures sink in: Papa John’s SMS marketing campaign boosted sales by 33% and generated an ROI above 500%. Big brands don’t seem to like SMS as a marketing media.

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I Asked 13 Buffer Leaders for Advice on Succeeding in My New Role

Buffer Social

While he has worked mostly in iOS and apps, he’s also dabbled in marketing, too — Andy’s had a hand in building almost every part of the Buffer website! Social Media is always changing, and platforms come and go. ⏰ Time at Buffer: 11 years, 6 months Andy was one of Buffer’s earliest hires.

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The Interoperability Of Things (And Brands)

Twist Image

Which big platform will win? Both video platforms were easy to buy, install, use and integrate with your daily life. By the end of 2016, 800,000 PlayStation VR units were expected to have sold, according to the research firm Canalys , along with about 500,000 HTC Vive and 400,000 Oculus Rift headsets. Use the API as a metaphor.

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Access Facebook Promoted Post Analytics with Unmetric

Unmetric

Here at Unmetric, we’re all marketing enthusiasts. Every day we look to find ways to make the lives of marketers (all the various roles that encompasses) better, whether it’s by making our UI more user-friendly or by adding smarter features. Marketers were excited and skeptical at the same time about how it’ll affect their brand.

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Facebook Live Video: The Complete Guide to Live-Streaming for Business

Hootsuite

Facebook Live launched in 2016 and since then more than 3.5 billion broadcasts have been sent from the platform. With so much competing noise on social, content can often come across as an advertisement,” said Hootsuite’s social media marketing manager, Amanda Wood. What does this mean? Q&A and interviews.

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F8 Recap: 3 Things You Need To Know About Facebook’s Next 10 Years – Guest Blog

Talkwalker SM

The following is a guest blog by founder and CEO of On Base Marketing Justin Lafferty who attended the Facebook F8 conference on April 12. — Mashable Tech (@mashabletech) April 12, 2016. Facebook also opened up the Live API, allowing you to broadcast live from more than your iPhone. Follow him on Twitter: @JLafferty21.