Pinterest Opens API Access to Better Facilitate Influencer Marketing on the Platform

Social Media Today

Pinterest is expanding access to its content marketing API in order to better facilitate effective influencer marketing on the platform

API 171

What Is an API & Why Does It Matter for Social Media?

Sprout Social

Your Internet experience runs on APIs. But what is an API and why does it matter to you? In this article, we’ll give a high-level overview of APIs and how they relate to your daily life. What is an API? API stands for application programming interface.

API 114

Social Media On The Farm: Crisis Management, Market Research, Education And APIs

The Realtime Report

As a mobile-friendly platform, Twitter has been used by farmers to share information, check realtime conditions, and connect with customers from its earliest days – CNN reported on this as early as 2009.

API 185

The Coming Twitter API Change: Twitter Share Counts to Disappear

Devumi

Twitter’s coming API change, on November 20 2015, is a very bold move on behalf of the 140 character platform. The post The Coming Twitter API Change: Twitter Share Counts to Disappear appeared first on Devumi.

API 124

5 Top Digital and Social Marketing Platforms to Streamline Your Business in 2019

Pam Moore

As business owners, you have so many tools and platforms available to choose from, and it can be very hard to focus and decide which is right for your business. Yes, this may mean the tool or platform doesn't do EVERYTHING the EXACT way I would like it to.

5 Top Digital and Social Marketing Platforms to Streamline Your Business

Pam Moore

As business owners, you have so many tools and platforms available to choose from, and it can be very hard to focus and decide which is right for your business. Yes, this may mean the tool or platform doesn't do EVERYTHING the EXACT way I would like it to.

Facebook Quietly Launches Ads API for ALL Developers

Stay N' Alive

From new apps for Facebook Messenger, to a platform for Internet of Things, to one of the most amazing explanations of the value of virtual reality I’ve ever seen, Facebook has by far made up for last year’s F8, which I suggested was a bit uninteresting.

API 52

10 of the Best Customer Data Platforms to Power Cross-Channel Marketing

Oktopost

Change a word or two, and that could be equally solid advice for today’s professional marketers. Savvy marketers looking to gain ground in hotly contested markets will turn their attention to Customer Data Platforms (CDPs).

Facebook Changes Hitting Monitoring Platforms

Net-Savvy Executive

The search functions of the API that developers use to monitor public posts in Facebook are going away at the end of April, and the notices and workarounds are going out to customers now. of Facebook''s Graph API (optional until April 30).

4 Emerging Social Media Platforms To Watch In 2019

Social Media Strategies Summit

In the midst of 4th quarter marketing campaigns and the race to end 2018 with a bang, marketers should also start looking ahead to the new year. It’s a good time to take stock of your social media marketing strategies to assess what’s working and where you have room to improve.

Why Can’t Social Media Tools Post Directly to Instagram?

agora pulse

Truth is, it’s not the tools’ fault; Instagram doesn’t allow any tool the functionality to post directly to Instagram because of its limited API. What is an API? Instagram’s API receives that request, and delivers to Agorapulse the number of likes you received.

3 Snapchat Announcements Marketers Need to Know

Ignite Social Media

Snapchat has been upping their game lately to stay in the competition making updates to their app to entice marketers to play on their platform. Publish API – lets brands create their own Story and share it to Snapchat’s Discover feed.

API 138

Twitter: Real-Time Analytics And How It Can Help Your Business

Mindjumpers

Tweet Being a company present on social networks – such as Twitter or Facebook – the given platform gets an even more important role in the business, when it is possible to analyse the company’s marketing effort. Twitter API. Marketing tool for analysis.

Growth Hacking: How to Target Ads to the Followers of a Public ("Follow") Profile on Facebook

Stay N' Alive

It involves just a little Graph API knowledge ( see my book to learn! ), use of Graph Explorer, and a Facebook Page for your brand that you can use to create the ad. Just a side-note: I did notice a bug in Facebook''s Graph API that doesn''t return all of the subscribers.

API 110

Social Media News Ticker: Facebook To Buy WhatsApp, LinkedIn Opens Publishing To All Members

The Realtime Report

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter and LinkedIn: LinkedIn opens its publishing platform to all members.

An Early Look at Facebook Open Graph Protocol Integration on News.

Adam Sherk

News 172

Why “Hidden Like Counts” Won’t Hurt Influencer Marketing

Ignite Social Media

Based on the expansion, it now seems more likely than not that the platforms will permanently change to hidden like counts. While this isn’t the best news brands have ever had in social media marketing, it’s also no cause for panic.

The Interoperability Of Things (And Brands)

Twist Image

Which big platform will win? Both video platforms were easy to buy, install, use and integrate with your daily life. I would argue that if you are in the business of a new technology, product or service (or trying to reinvigorate one that has been sluggish in market), think about the true interoperability of it. Voice is something that easily and obviously connects and integrates with the platforms that most people are currently using. Use the API as a metaphor.

Price 55

Influence your PR campaign with Influencer Marketing

Waxing UnLyrical

This is where influencer marketing comes to the rescue. Loosely defined as a marketing strategy involving influencers to impact buyer decisions and boost a brand’s visibility by using their online personality and popularity, influencer marketing has many takers.

How Facebook Marketing is Changing (And How to Be Prepared)

Buffer Social

Facebook, as a platform, is barely recognizable from the social network that launched to connect Harvard University students in February 2004. On April 25, Facebook announced some API changes on its developer blog : The `publish_actions` permission will be deprecated. Too busy to read?

API 112

Top 5 Instagram Marketing Trends for 2019

Later

Wondering what the big Instagram marketing trends for 2019 will be? Now is a great time to be testing Instagram Stories ads while it’s still relatively new (and cheap), because this ad platform is set to explode in 2019. Instagram Marketing Trend #2: Influencers Get More Authentic.

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SMS Marketing: a Grossly Underrated Marketing Tactic

Kikolani

Text message or SMS marketing delivers insanely higher ROIs and ridiculously higher sales than any other digital or conventional media. Take a moment to let these figures sink in: Papa John’s SMS marketing campaign boosted sales by 33% and generated an ROI above 500%.

SMS 101

How to Use WeChat for Business: A Guide for Marketers

Hootsuite

In China, where the majority of WeChat users live, the platform is known as Weixin. Many non-Chinese brands have used WeChat’s Mini Programs and platform features to break into the Chinese market. Read on for app stats, WeChat marketing strategies, and more.

Vimeo 114

What Marketers Need to Know About the Cambridge Analytica News

Convince & Convert

If you work in the world of marketing, the Cambridge Analytica news didn’t exactly shock you. It’s not that marketers’ support the misuse of data—especially for the purposes of spreading false or “less accurate” information to sway an election.

News 131

How to Choose the Right Content Marketing Software

Convince & Convert

It’s not easy choosing the right software for your content marketing efforts. The reason it’s so hard is that there are so many requirements for an effective content marketing strategy. It’s also important to realize what’s been happening in digital marketing as a whole.

What Snapchat’s Impending IPO Means for Social Media Marketers

Ignite Social Media

Marketers want a piece of that pie. While Snapchat (or Snap) has never been the place for quality metrics, their impending IPO will certainly impact social media marketers looking to capitalize on the channel. Snapchat has signed on several partners ( Nielsen being one ) to measure ad effectiveness, but few platforms track your owned-content performance. Their hope is to drive marketers toward paid options to increase revenue prior to their going public.

What Pinterest’s Updated Policies Mean for Marketers

SocialFish

———— With the changes to Pinterest’s Acceptable Use Policy, marketers may have to rethink the way they use the social site. The next update from Pinterest is their updated stance on accessing (scraping) information off the Pinterest platform.

27 Instagram Tools Marketers Should Know About in 2019

Hootsuite

With more than two million monthly advertisers on Instagram, marketing with dull tools is not just a waste of time—it’s a competitive disadvantage. Here are 28 tools that will help you harness Instagram’s full marketing power. Make that link count with these Instagram marketing tools.

Automated Creativity Is Inevitable (And A Good Idea) - Strategy Magazine Column

Twist Image

You can't throw a marketing professional down a flight of stairs these days without the words "artificial intelligence" tumbling out of their mouth. We've seen a slew of announcements about just how much artificial intelligence is going to be used to replace all of us protein-based, left-and-right-brain-evolved monkeys in marketing today. content marketing. content marketing automation. digital marketing. digital marketing agency. digital marketing blog.

Remix 50

Why I’m using ConvertKit for Email Marketing

Razor Social

Are you wondering if you’re using the right email marketing or marketing automation tool? I’ve used many different email marketing tools over the years, but I recently discovered one that I’m very impressed with. We enabled this through integration with their API.

Price 94

The 6 Things Marketers Expect from Social Media Management Tools (but don’t have yet)

agora pulse

As with every crowded market, the early players who raised massive VC money dominate the awareness game. It’s just a data dump from the native tool’s API.

Social Pros 30 – Eric Schwartzman, Social Media Boot Camp

Convince & Convert

This episode features Eric Schwartzman , online social media training provider, entrepreneur and the best-selling co-author of Social Marketing to the Business Customer. Pinterest has purposefully not published an API precisely because they don’t want to have Twitter’s problems.

3 Key Announcements from Facebook F8 and What Social Media Marketers Need To Know

Ignite Social Media

Facebook held their F8 Conference last week which is a live broadcast of all the updates and innovations to their platform. One thing that is clear from the Facebook announcements at the F8 Conference – the platform is investing heavily in Augmented Reality advancements.

Facebook F8 2018: What Marketers Need to Know Ahead of Facebook’s Annual Conference

Buffer Social

F8 offers developers, marketers, and anyone with a keen interest in the future of social media, a glimpse into what’s ahead for Facebook in both the short and long-term. Relevant sessions: The Instagram Graph API – What’s In It For You?

Automated Creativity Is Inevitable (And A Good Idea) - Strategy Magazine Column

Twist Image

You can't throw a marketing professional down a flight of stairs these days without the words "artificial intelligence" tumbling out of their mouth. We've seen a slew of announcements about just how much artificial intelligence is going to be used to replace all of us protein-based, left-and-right-brain-evolved monkeys in marketing today. content marketing. content marketing automation. digital marketing. digital marketing agency. digital marketing blog.

Remix 43

It’s Official: Twitter Files For IPO.

Myrland Marketing

This will be a continuous struggle for them, and a challenge they will have to overcome as they strive to maintain and grow market share, as well as share of user. IT’S OFFICIAL! One of the worst-kept secrets in Social Media is coming true. Twitter has filed for IPO.

17 Digital Marketing Experts Share Their Top Tips, Tricks, and Tools

Techipedia: Tamar Weinberg

He’s also founder of Exploring Social Media , a social media marketing program for beginners to teach them how to best understand and make sense of this online phenomenon for marketing. Samir Balwani is a marketing strategist and Director of Member Acquisition for StyleCaster.

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Is Brandon Prebynski The Most Eligible Man In Social Media Marketing?

Firebelly

Are you the most eligible man in social media marketing? Businesses will have to be able to find value in Google+ as a platform and network for it to pick up speed. What do Nicki Minaj, “techertainment”, solomo, and walks on the beach have in common?

HubSpot vs. Marketo: Which is Better?

Oktopost

What does this have to do with marketing automation software? To make it easier for you to guess, let’s take a look at both platforms and try to determine: HubSpot vs. Marketo: which is the marketing automation platform to rule them all? Marketing. Integrations with such platforms as Metadata and Adroll. REST API. Robust and highly customizable API. Excellent API but lacking some form functionality. SOAP API. ?.

Everything Marketers Need to Know About F8 Conference 2017 to Stay Ahead on Facebook

Buffer Social

Ninety-three percent of marketers we surveyed are actively using Facebook for their business. And almost everything that Facebook does to its family of products can have a great impact on marketers. Growth Marketing: Best Practices for Getting and Keeping an Audience (12:30 PM PST).