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12 CEOs You Should Be Following on Social Media

Social Media Strategies Summit

According to research from Brunswick Group , 63% agree they would prefer to work for a company where the CEO uses digital and social media. Brian Scudamore is the Founder and CEO of O2E Brands , the company behind home service brands like 1-800-GOT-JUNK? million Twitter followers –– 30 times more than his company! Mary Barra.

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What Marketers Need to Know About TikTok

Ignite Social Media

Its origins here in the West can be traced back to 2014’s Musical.ly app, which was acquired by the Beijing-based media company, ByteDance, who had launched the original TikTok app in China in 2016. A mixture of behind-the-scenes moments and odd memes have made them the “boomer darlings” of the youth-focused app.

Marketing 217
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Lego’s Social Media Strategy: Constructing On Collabs & Pop Culture

Keyhole.co

Danish toy company LEGO soars over its competitors like Mattel, Funko, and Hasbro. Since then, the construction toy company has expanded into film and TV, board games, video games, education, science and technology, software, and theme parks. LEGO sales rose to USD 4 billion last year, whereas its competitors reported declining sales.

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How to Know If Your Brand Should Hop on a New Social Media Trend

Ignite Social Media

Some trends, such as #Sharknado3, make a lot more sense for a tortilla chip company than they do for an insurance company. While some social media trends are family-friendly, such as #FirstDayOfSchool, other trends are decidedly less so, like memes relating to Harambe. Will my audience understand the trend?

Trends 60
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3 Tips to Unlock Emojis’ Marketing Value

Convince & Convert

Companies would be wise to pay attention to the nature of consumer-to-consumer conversations surrounding their brands—particularly how emojis are used in those conversations. Although it was a fun idea in theory, the company knew it needed to release a translated version for readers to truly understand its message.

Tips 119
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All the Social Ladies: Advice From 18 of the Smartest Women in Marketing

Likeable

Our CEO, Carrie Kerpen, who started the podcast back in 2014, passed the torch this season to two of Likeable’s awesome employees, Jenn Burgess and Michelle Greenbaum. Trendy food pics, cute fuzzy animals, ultra-relatable memes… No, it’s not your best friend’s Instagram page, but it might as well be. Who’s hungry?!

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3 Tips to Unlock Emojis’ Marketing Value

Convince & Convert

Companies would be wise to pay attention to the nature of consumer-to-consumer conversations surrounding their brands—particularly how emojis are used in those conversations. Although it was a fun idea in theory, the company knew it needed to release a translated version for readers to truly understand its message.

Tips 60