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12 CEOs You Should Be Following on Social Media

Social Media Strategies Summit

According to research from Brunswick Group , 63% agree they would prefer to work for a company where the CEO uses digital and social media. Brian Scudamore is the Founder and CEO of O2E Brands , the company behind home service brands like 1-800-GOT-JUNK? million Twitter followers –– 30 times more than his company! Mary Barra.

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What Marketers Need to Know About TikTok

Ignite Social Media

Its origins here in the West can be traced back to 2014’s Musical.ly app, which was acquired by the Beijing-based media company, ByteDance, who had launched the original TikTok app in China in 2016. Authenticity matters here, so let your hair down! What is TikTok?

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Lego’s Social Media Strategy: Constructing On Collabs & Pop Culture

Keyhole.co

Danish toy company LEGO soars over its competitors like Mattel, Funko, and Hasbro. Since then, the construction toy company has expanded into film and TV, board games, video games, education, science and technology, software, and theme parks. LEGO sales rose to USD 4 billion last year, whereas its competitors reported declining sales.

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3 Tips to Unlock Emojis’ Marketing Value

Convince & Convert

Companies would be wise to pay attention to the nature of consumer-to-consumer conversations surrounding their brands—particularly how emojis are used in those conversations. Although it was a fun idea in theory, the company knew it needed to release a translated version for readers to truly understand its message.

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3 Tips to Unlock Emojis’ Marketing Value

Convince & Convert

Companies would be wise to pay attention to the nature of consumer-to-consumer conversations surrounding their brands—particularly how emojis are used in those conversations. Although it was a fun idea in theory, the company knew it needed to release a translated version for readers to truly understand its message.

Tips 60
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Gymshark’s Social Media Strategy: Leveraging Influencer-Driven Strategy

Keyhole.co

Review of Gymshark’s social media accounts Think about how Gymshark started as a humble drop-shipping company in 2012: it sounds crazy that it’s valued at $1.45 This was in 2014, and it was just the start. From this Twitter post above, you can see how Gymshark uses funny memes to connect with younger audiences. billion today.

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22 Facebook Messenger Stats Marketers Must Know in 2022

Hootsuite

A messaging platform owned by one of the world’s biggest tech companies with unfathomable reach? If we’re being honest, we think it’s one of the most under-tapped resources available to a business, especially given the rise of social commerce and audiences placing a higher value on authentic communication and customer service.