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12 CEOs You Should Be Following on Social Media

Social Media Strategies Summit

Mary Barra has been chair and CEO of General Motors since the start of 2014, making her the first female chief exec of a so-called “Big Three” car manufacturer. Simply put, it looks a lot like most people’s Instagrams –– full of photos of food, memes, quotes, and pictures of herself, her friends, and family. Mary Barra. Conclusion.

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Decoding the Facebook Algorithm: A Fully Up-to-Date List of the Algorithm Factors and Changes

Buffer Social

Authentic communications: Facebook prioritizes genuine stories over misleading, sensational, and spammy ones. January 31, 2017: Authentic and timely posts will rank better in the News Feed. November 14, 2014: Overly promotional posts will receive less reach on Facebook. January 31, 2017: Authentic and timely stories.

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What Marketers Need to Know About TikTok

Ignite Social Media

Its origins here in the West can be traced back to 2014’s Musical.ly Authenticity matters here, so let your hair down! Washington Post (tiktok.com/@washingtonpost): A newspaper dating back to 1877 isn’t a brand you’d expect to find on TikTok, but they’ve made it work by being authentic and on top of trends.

Marketing 217
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Lego’s Social Media Strategy: Constructing On Collabs & Pop Culture

Keyhole.co

And in 2014, when LEGO released The LEGO Movie , people hailed it as Hollywood finally catching up to the charm of this filmmaking style. While LEGO’s content strategy is not overly meme-based or purely humor-based, the brand still attracts audiences who appreciate thematic content and smart references.

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3 Tips to Unlock Emojis’ Marketing Value

Convince & Convert

At my company, theAmplify, we were able to gather data with our mobile platform, Reach, and saw that consumers use emojis more authentically with influencers than with brands. Bud Light had the right idea when it created an American flag out of emojis to celebrate Independence Day in 2014.

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3 Tips to Unlock Emojis’ Marketing Value

Convince & Convert

At my company, theAmplify, we were able to gather data with our mobile platform, Reach, and saw that consumers use emojis more authentically with influencers than with brands. Bud Light had the right idea when it created an American flag out of emojis to celebrate Independence Day in 2014.

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Gymshark’s Social Media Strategy: Leveraging Influencer-Driven Strategy

Keyhole.co

This was in 2014, and it was just the start. From this Twitter post above, you can see how Gymshark uses funny memes to connect with younger audiences. For example, memes like this one posted on Facebook are very much on-trend and current. Here’s an inspiring post featuring Massiah. Yet, the brand is most active on Twitter.